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Wilene van Greunen
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Stapled to SAS Marketing Automation
Staples, Inc. (Nasdaq: SPLS), the world's largest office products company, has selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics in one integrated, easy-to-use solution.
"When we decided we needed an integrated marketing solution, SAS was an obvious choice," said Ivona Piper, Vice President of Database Marketing at Staples. "SAS Marketing Automation will support our corporate database marketing team to provide increased efficiency at every stage of the process. The strength of the embedded analytics in their campaign management processes will help us maximise ROI from our marketing communications."
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