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Marketing New business South Africa

Merle Falken Inc scoops Adderly Street Night Market for fourth year

The Adderley Street Night Market 2006 plans to be better and bigger under the management of Merle Falken Inclusive, who has again won the tender to run it for the fourth consecutive year. Fresh ideas include the Darling Street Interactive Zone which is open to sponsorship deals, car shows, extreme event ideas and any other CRM promotion. The market sees 350 000 people over 14 days with a combined spend of R10 million rand.

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