Bester Burke wins Polo brand

Bester Burke has been appointed by Polo SA to handle all aspects of communication for Polo's Classic range of apparel and accessories.

After an extensive investigation into the credentials of a number of Cape Town agencies, the Polo marketing team selected two agencies to pitch for the account, which Bester Burke won.

The size of the account is undisclosed.

According to agency MD Dave Bester, the Polo brand is a perfect fit for an agency which prides itself on its highly selective approach to clients it is prepared to represent. "We are building a premium agency brand, and winning the Polo business in the manner in which we did adds momentum to our more exclusive approach".