MagentaSoft signs up Marketing Federation

MagentaSoft has announced yet another major client acquisition - The Marketing Federation of Southern Africa (MFSA). Established in 2002 following the amalgamation of the Association of Marketers, the Direct Marketing Association and the Institute for Marketing Management, the MFSA has a combined pedigree of over two hundred years.

MagentaSoft plans to draw on the MFSA as a case study and an introductory vehicle to its vast membership base.

MagentaSoft's communications procurement and fulfilment application allows companies to typeset, proof and order all their print and promotional collateral on-line. The company claims that with its new application streamlining the entire process, organisations can now experience anything between a 20-80% direct cost saving, coupled with radically improved turnaround times.