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Wilene van Greunen
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K&B Direct wins Old Mutual account
K&B Direct, the specialist relationship marketing agency responsible for the award-winning Clicks ClubCard loyalty programme, has won the Old Mutual Group Schemes Department direct mail account.
Belinda Walsh, director of K&B Direct says:"We have been appointed to conceptualise, design and implement Old Mutual's Group Schemes direct mail and media requirements including providing an ongoing strategic consulting service."
K&B Direct won this blue chip client in a five-way pitch.
