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Wilene van Greunen
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Club Media to promote the new Citroen Xsara
Citroen has contracted Club Media to promote the new Citroen Xsara via on screen advertising and promotional giveaways.
Citroen will advertise with Club Media on a national basis in South Africa’s leading clubs, using the venues as platforms to promote the new Xsara. The campaign will reach approximately 750 000 individual people through repeated exposure via on-screen communication.
Club Media is an alternative interactive lifestyle-advertising medium that provides normal and large screen television advertising in leading night venues on a national basis to the affluent youth market.
