FCB Cape Town takes Amarula worldwide

The relationship between FCB Cape Town and its client Distell, South Africa's largest producer and distributor of alcoholic beverages, has escalated to a higher level that sees the Mother City agency tapping into the FCB Worldwide network to develop and implement communications strategies for Amarula in its major export markets.

FCB Cape Town will be responsible for ensuring creative development of the various campaigns adheres to the brand strategy. First out of the starting blocks on the account are FCB Toronto in Canada and FCB Sao Paolo in Brazil.