Total Media and NOFSA join forces to combat osteoporosis

The National Osteoporosis Foundation of South Africa has selected Total Media as its preferred PR consultancy in activating a strategic marketing campaign that will drive both awareness and support. NOFSA has attributed the appointment to Total Media's experience in building lifestyle-related brands and strong International network.

Total Media aims to grow awareness about this condition through a powerful marketing campaign, which will begin with World Osteoporosis Day on 20 October 2004. Total Media plans to strategically highlight that everyone is at risk and that Osteoporosis is not a disease exclusive to white women over the age of 50, but that all ethnic races and men are susceptible to this disease.

The National Osteoporosis Foundation is the nation's leading resource for patients, healthcare professionals, and organizations seeking up-to-date, medically sound information on the causes, prevention, diagnosis, and treatment of osteoporosis.