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Warc signals potential renaissance for programmatic advertising

(L to r:) Adetutu Laditan, founder, creative director, Woof Studios, Lagos, Bongiwe Neema Nouse, creative director, The Odd Number, Alison Hingle, senior creative, Joe Public United, have been chosen to sit on the One Club’s Young Guns 23 Jury (IOmage by Lesley, Svenson © Bizcommunity)

Joe Public and The Odd Number's young creatives on Young Guns 23 jury

9 Jul 2025

Consistency is Cannes Lions' 2025 mantra

Consistency is Cannes Lions' 2025 mantra

3 Jul 2025

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Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Association for Communication and Advertising Introducing the Effie Lions Foundation: Building a marketing industry for everyone

13 Jun 2025

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

11 Jun 2025

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OOH media globally has had its best year to date, with global OOH spend in 2024 reaching $46.2bn (Image supplied)

Global OOH media hits $46.2bn in its best year to date

30 Jun 2025

Damon Stapleton and Ali Rez join One Club Board

Damon Stapleton and Ali Rez join One Club Board

26 Jun 2025

Source: © Campaign India Andy Jassy, President and CEO of Amazon, has been named the Cannes Lions 2025 Media Person of the Year

#Cannes2025 Media Person of the Year to Amazon president and CEO

18 Jun 2025

The New York Festivals Advertising Awards (NYFA) 2025 winners have been announced (Image supplied)

Dentsu Digital Inc. awarded New York Festivals 2025 Best of Show Award

13 Jun 2025

Source:

Publicis unseats WPP on Mars’ $1.7bn media account

11 Jun 2025

Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

End of an era as Mark Read announces retirement from WPP

9 Jun 2025

Source:

Key insights from The One Show 2025 you can’t miss

6 Jun 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025

The Cannes Glass Lion for Change shortlist has been announced

#Cannes2025: The Glass Lion for Change shortlist revealed

Danette Breitenbach 5 Jun 2025

The first Cannes Lions 2025 shortlists have been released (Image supplied)

#Cannes2025: First shortlists announced

Danette Breitenbach 4 Jun 2025

Six Middle East & Africa creatives have been selected for the Next Creative Leaders 2025 jury, part of the One Club for Creativity. L to R: Nnenna Onyewuchi - founder, The Barefoot Strategist, Lagos, Ali Rez - CCO, Impact BBDO, Dubai, Nayaab Rais - ECD, FP7 McCann, Dubai, Enas Rashwan - founder, CEO, Cairo Ad School and Saudi Ad School; president, The One Club-Cairo chapter, Cairo/Riyadh, Sands Mathura - ACD, Accenture Song South Africa, Cape Town, Rana Sadek, creative director, IMPACT BBDO, Dubai (Picture by Lesley Svenson, Bizcommunity)

The Next Creative Leaders 2025 jury includes six MEA creatives

29 May 2025

Impact BBDO Dubai is the Middle East & Africa Agency of the Year in The One Show Global Creative Rankings (Image supplied)

One Show 2025: ME & Africa Agency of the Year - Impact BBDO Dubai

20 May 2025

Source: © Grey Advertising It has been reported that WPP is to move advertising agency Grey into Ogilvy Group

WPP to move advertising agency Grey into Ogilvy Group

14 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

9 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

16 Apr 2025

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

Mark Baldwin 15 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

All the 2025 Dubai Lynx Awards

14 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Publicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

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