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Publicis unseats WPP on Mars’ $1.7bn media account

Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

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Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

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Nike shakes up leadership in efforts to revive sales

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Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

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22 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

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Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

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Source: Getty

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Source: © efks

$617m ad value makes Nike most marketed sports brand on social media

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That smile may hurt sales. Screenshot, CC BY-NC-SA

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From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

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Ndeye Diagne, Kantar 28 Oct 2020

Photo by rupixen.com on .

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Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

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Image credit: ROBIN WORRALL on Unsplash.

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Image credit: Teemu Paananen on Unsplash.

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Image source: Gallo/Getty.

IDG appoints Turn Left Media as Africa representative

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