Being vegan appears to be all the rage in Britain. The news that McDonald's has launched a new plant-based "Happy Meal" for children based on a vegan "wrap" would seem to bear this idea out...
Kate Stewart and Matthew Cole 24 Jan 2019
Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...
15 Jan 2019
It seems fitting to be writing this on the last day of 2018. I set off, just one year ago in search of digital knowledge and broadened career experience from Europe. It's exactly what I found and more...
Lisa Steingold 2 Jan 2019
Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...
13 Nov 2018
"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."
Cari Coetzee 5 Apr 2018
In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...
Jessica Tennant 2 Feb 2018
Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...
12 Dec 2017
Women in Marketing (WIM) has announced the shortlisted entries for the 7th annual Women in Marketing Awards...
23 Oct 2017
There's a growing opportunity for South African digital businesses to harness the power of print to build their credibility, says Vaughan Patterson...
Vaughan Patterson 4 Aug 2017
As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...
David Limbert 1 Aug 2017
LONDON, UK: UK public relations firm Bell Pottinger has received at least one South African government tender, valued at more than R8m.
13 Jun 2017
We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...
9 Jun 2017
LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards and regions include, Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America...
24 May 2017