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GLOBAL

Act Responsible announces 2019 Care Awards jury

The 2019 Care Awards jury has been announced. The jury will review the 2018 and 2019 entries celebrating excellence in promoting care for people and the environment.

5 hours ago

GLOBAL

Key findings from Warc's 2019 Future of Strategy report

Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...

28 Aug 2019

GLOBAL

PR and marketing: Worlds that merge to unite

Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...

By Linda Hassall 26 Aug 2019

GLOBAL

Global cinema advertising is second-fastest growing ad medium of 2019

Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...

22 Aug 2019

GLOBAL

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

SOUTH AFRICA

Damon Stapleton on stepping up in new position, selecting creatives of the future

Former ECD of TBWA\Hunt\Lascaris, Damon Stapleton made his move to New Zealand eight years ago but he's stayed at the top of our radar with his excellent award-winning work and insightful industry commentary on his blog, Damon's Brain. Here's more on his impressive recent promotion and his advice to anyone looking to make a similar career leap across the ocean...

By Leigh Andrews 25 Jul 2019

GLOBAL

New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

SOUTH AFRICA

The decoy effect: how you are influenced to choose without really knowing it

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more...

By Gary Mortimer 17 Apr 2019

SOUTH AFRICA

Beyond pink and blue: the quiet rise of gender-neutral toys

Amid a downturn in global toy sales, Australia's Toys 'R' Us stores going into voluntary administration and closure of the firm's American and UK arms, a quiet revolution is under way in the toy world...

By Jason Bainbridge 5 Jul 2018

AUSTRALIA

'Down down' and 'cheap cheap' are gone gone: why supermarkets are moving away from price

On 26 January 2011, Coles fired the first shot in what would soon be dubbed the "supermarket price wars" by reducing the price of its own-brand milk to A$1 per litre...

By Gary Mortimer and Louise Grimmer 26 Mar 2018

AUSTRALIA

The end of cookie cutters in digital marketing

Finding new and reliable ways to capture and engage with audiences has proved to be something of a challenge for the digital marketing space, and more than a few agencies have succumbed to the traps and pitfalls...

Issued by Impressive Digital 4 Oct 2017

AUSTRALIA

How much should an SME spend on marketing?

Marketing has evolved to the point where online is now king, with budget discussions for small businesses, in particular, centering on the world of social media, search engines, and email...

Issued by EAK Digital 25 Aug 2017

AUSTRALIA

Australia has local Woolworths ad pulled for trivialising WWI campaign

SYDNEY, AUSTRALIA: Australian supermarket chain Woolworths has pulled an advertising campaign after a backlash on social media...

15 Apr 2015

SOUTH AFRICA

Female millennials are the most confident and ambitious of any female generation

New PwC survey dispels myths about women and work...

5 Mar 2015

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