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Warc predicts that Google and Facebook will make $176bn from advertising this year

Warc has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars...

11 hours ago

GLOBAL

Best of the Best Warc Rankings for 2019 revealed

Warc has released the results of its first-ever 'Best of the Best' global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all three recently released Warc Rankings - Creative 100, Effective 100 and Media 100...

18 Mar 2019

GLOBAL

Why screen time for babies, children and adolescents needs to be limited

There is increasing concern about the number of time children and adolescents are spending on recreational screen time. There's also increasing controversy over whether or not screen time is actually harmful...

1 Feb 2019

GLOBAL

Mastercard drops name from logo to become symbol brand

Mastercard has announced that it will be dropping its name from its iconic logo in select contexts...

9 Jan 2019

GLOBAL

#NewBiz: Wunderman and J. Walter Thompson form Wunderman Thompson

WPP has announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients...

27 Nov 2018

GLOBAL

Global Ad Trends report focussing on OTT compiled by Warc

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023...

25 Oct 2018

GLOBAL

The rise of the internet class

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

By Damon Stapleton 26 Sep 2018

GLOBAL

#NewBiz: 2Sales acquired by Wunderman

WPP's wholly-owned global digital agency, Wunderman, has acquired 2Sales International SA, an e-commerce consulting agency...

6 Sep 2018

GLOBAL

Latest Twiplomacy study reveals 97% of all governments are on Twitter

The latest Twiplomacy study reveals 97% of all governments are on Twitter and US president, Donald Trump has become the most followed world leader with the most interactions over the past 12 months...

10 Jul 2018

GLOBAL

Cannes Lions launches "Change for Good" hackathon

Cannes Lions has announced it will host a two-day "Change for Good" Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity...

24 May 2018

GLOBAL

Cannes Lions announces Google as Creative Marketer of the Year

Google has been announced as the Creative Marketer of the Year 2018 by the Cannes Lions International Festival of Creativity...

3 May 2018

GLOBAL

Winners of 2018 Webby Awards announced

The winners of the 22nd Annual Webby Awards have been announced...

26 Apr 2018

GLOBAL

Marketing leaders say level of media spend will be linked to reporting accuracy

CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights...

26 Apr 2018

GLOBAL

Winners of the 2018 World Press Photo Awards announced

Ronaldo Schemidt, has been announced as the winner of the World Press Photo of the Year 2018...

18 Apr 2018

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