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GLOBAL

Mastercard drops name from logo to become symbol brand

Mastercard has announced that it will be dropping its name from its iconic logo in select contexts...

9 Jan 2019

GLOBAL

#NewBiz: Wunderman and J. Walter Thompson form Wunderman Thompson

WPP has announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients...

27 Nov 2018

GLOBAL

Global Ad Trends report focussing on OTT compiled by Warc

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023...

25 Oct 2018

GLOBAL

The rise of the internet class

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

By Damon Stapleton 26 Sep 2018

GLOBAL

#NewBiz: 2Sales acquired by Wunderman

WPP's wholly-owned global digital agency, Wunderman, has acquired 2Sales International SA, an e-commerce consulting agency...

6 Sep 2018

GLOBAL

Latest Twiplomacy study reveals 97% of all governments are on Twitter

The latest Twiplomacy study reveals 97% of all governments are on Twitter and US president, Donald Trump has become the most followed world leader with the most interactions over the past 12 months...

10 Jul 2018

GLOBAL

Cannes Lions launches "Change for Good" hackathon

Cannes Lions has announced it will host a two-day "Change for Good" Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity...

24 May 2018

GLOBAL

Cannes Lions announces Google as Creative Marketer of the Year

Google has been announced as the Creative Marketer of the Year 2018 by the Cannes Lions International Festival of Creativity...

3 May 2018

GLOBAL

Winners of 2018 Webby Awards announced

The winners of the 22nd Annual Webby Awards have been announced...

26 Apr 2018

GLOBAL

Marketing leaders say level of media spend will be linked to reporting accuracy

CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights...

26 Apr 2018

GLOBAL

Winners of the 2018 World Press Photo Awards announced

Ronaldo Schemidt, has been announced as the winner of the World Press Photo of the Year 2018...

18 Apr 2018

GLOBAL

Wpromote on profiting from empowering women in traditionally male-dominated industries

Wpromote explains their internal female-led initiative as a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

GLOBAL

Latest Warc report focus on threats to the digital advertising ecosystem

Warc has released its latest monthly Global Ad Trends report focussing on threats to the digital advertising ecosystem...

29 Mar 2018

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