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SOUTH AFRICA

Hoorah Digital team. Image supplied.
Hoorah Digital rebrand: The Midas touch

A brand's creative is what brings your brand personality to life every time it is seen or heard. Yet 97% of media that goes out does not have unique creative for the target segment. Hoorah Digital has partnered with a New York-based based tech company to overcome this problem...

By Danette Breitenbach 11 Sep 2019

SOUTH AFRICA

MTA expert, Joel Rubinson at the MMA SA's recent Thought Leadership Event, The Future of Attribution.
MTA expert Joel Rubinson on the future of attribution

The Mobile Marketing Association of SA's (MMA SA) recent thought leadership event, The Future of Attribution, focused on MTA with guest speaker, Joel Rubinson...

By Danette Breitenbach 3 Sep 2019

SOUTH AFRICA

Image credit: Fikret tozak on Unsplash.
5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

By Louisa Douwes Dekker 2 Sep 2019

SOUTH AFRICA

Image credit: Erik Lucatero on Unsplash.
How to avoid online campaign disasters

Here are five tips on how brands can avoid digital and overall campaign blunders...

By Madelain Roscher 28 Aug 2019

SOUTH AFRICA

Image credit: Muhammad Ribkhan from Pixabay.
RE: Top 9 email tips

Five words. 20 characters. And a few seconds before your recipient's thumb swipes past the email that likely took you hours to craft...

By Leigh Crymble 27 Aug 2019

SOUTH AFRICA

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect with her team and IAB SA chairman, Chris Borain (AME) on the far right.
IAB Insight Series: Benchmarking digital excellence

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect, delivered the keynote presentation at the latest Cape Town session of the monthly IAB Insight Series last week...

By Juanita Pienaar 22 Aug 2019

SOUTH AFRICA

Image credit: Vilve Roosioks from Pixabay.
South African digital agency Black Beard rebrands to Basalt

South African digital agency Black Beard has rebranded to Basalt, the company announced last week...

By Andy Walker 20 Aug 2019

SOUTH AFRICA

Image credit: hj barraza on Unsplash.
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 19 Aug 2019

SOUTH AFRICA

Image credit: Google Assistant.
Google Assistant can now read out and reply to your WhatsApp messages

Now you can ask your Google Assistant to read out your texts from apps like WhatsApp, Telegram and Slack, a report by Android Police on Friday.

By Shereesa Moodley 7 Aug 2019

SOUTH AFRICA

Image credit: Google Chrome.
You can now circumvent 'soft' paywalls with Google Chrome 76

Google's Chrome 76 browser is now available to all online and with it comes a good number of quality-of-life improvements...

By Andy Walker 2 Aug 2019

SOUTH AFRICA

#Newsmaker: Craig Hannabus appointed as strategy director at Rogerwilco
#Newsmaker: Craig Hannabus appointed as strategy director at Rogerwilco

Craig Hannabus was recently appointed to the role of strategy director for performance marketing agency Rogerwilco...

By Juanita Pienaar 26 Jul 2019

SOUTH AFRICA

Image credit: Apple.
59 new emoji are coming to iOS, MacOS and Apple Watch

Apple on Tuesday revealed 59 new emoji coming to iOS, MacOS and the Apple Watch in celebration of World Emoji Day...

By Shereesa Moodley 19 Jul 2019

SOUTH AFRICA

Tyler Greer
Meaningful connections, by design

For brands, the first and most important purpose is to make a connection between themselves and their audience...

By Tyler Greer, Issued by Exponential 18 Jul 2019

SOUTH AFRICA

Image credit: Franck V. on Unsplash
Key questions to consider before investing in AI for marketing

AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...

By Jérôme Divecha 17 Jul 2019

SOUTH AFRICA

#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer
#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer

Dr Ewoudt Cloete, Avatar's newly appointed chief digital officer, joined the agency last month. "Avatar is an amazing agency and I feel truly honoured to be able to contribute to its already impressive legacy...

By Jessica Tennant 15 Jul 2019

SOUTH AFRICA

Data-driven marketing and advertising; and how to harness new customer data insights
Data-driven marketing and advertising; and how to harness new customer data insights

We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...

By Rirhandzu Shingwenyana 12 Jul 2019

AFRICA

Thea Sokolowski, head of brand and marketing at MEST Africa.
#AfricaLeads: Africa poised for substantial growth

Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...

By Louise Marsland 10 Jul 2019

SOUTH AFRICA

Digital marketing in a third world country
Digital marketing in a third world country

As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations...

By Makgotso Sekete 9 Jul 2019

SOUTH AFRICA

Being deeply digital
Being deeply digital

The truth is that the marketing fraternity hasn't helped itself in defining what exactly digital marketing is and where it fits in...

By Jacques du Bruyn 3 Jul 2019

SOUTH AFRICA

Conversational marketing and the use of the chat tool in South Africa
Conversational marketing and the use of the chat tool in South Africa

Over the past few months, I have visited countless local websites that are implementing chats as a means to generate their leads. This is great when done correctly, but sadly in most cases, the apple seems to have fallen very far from the tree...

By Keenan Bouwer 2 Jul 2019

SOUTH AFRICA

Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full
Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full

Perceptions that gamers are predominantly young, geeky, and male persist, despite the reality that playing videogames has become mainstream...

By Rachel Thompson, Issued by GfK South Africa 2 Jul 2019

SOUTH AFRICA

Disruptive thinking in the digital age
Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies say we need disruptive marketing campaigns? But many of these people don't understand what disruptive thinking is...

By Rirhandzu Shingwenyana 2 Jul 2019

SOUTH AFRICA

Has the cobbler's kid got no shoes?
Has the cobbler's kid got no shoes?

Advertising, communications and marketing agencies are the core of creativity for brands across the globe. Scopen's Agency Scope studies around the world show some 45% of potential clients visit an agency's website to see who they are...

By Johanna McDowell 20 Jun 2019

SOUTH AFRICA

The road to AI in marketing
The road to AI in marketing

Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it...

By Paula Sartini 20 Jun 2019

SOUTH AFRICA

Photo by rawpixel.com from .
Turning big data into even bigger stories

At its root, data storytelling is about using the facts and numbers to craft stories that create a deeper connection with the real person at the end of the data...

By Kamo Mogashoa 18 Jun 2019

SOUTH AFRICA

The world then and now, and how the way we protect our children needs to change
The world then and now, and how the way we protect our children needs to change

This National Child Protection Week (CPW), Google South Africa and Media Monitoring Africa hosted a roundtable putting a spotlight on the importance of online safety for children...

By Jessica Tennant 31 May 2019

SOUTH AFRICA

The customer experience drives digital disruption
The customer experience drives digital disruption

Digitisation has revolutionised the way businesses operate, with new entrants into all markets disrupting traditional enterprises through entirely innovative models...

By Vishal Barapatre 30 May 2019

SOUTH AFRICA

Photo by Franki Chamaki on .
The true value of data for marketers

Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...

By Matt Arnold 29 May 2019

SOUTH AFRICA

Photo by Flemming Fuchs on Unsplash.
Behind the walled gardens

We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

By Andrew Dabbs 24 May 2019

SOUTH AFRICA

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 22 May 2019

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