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GLOBAL

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

4 Dec 2019

GLOBAL

Image source: .
SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

GLOBAL

#EpicaAwards2019: Day three results
#EpicaAwards2019: Day three results

Three days of Epica jury proceedings in Amsterdam have come to an end...

21 Nov 2019

GLOBAL

Nicole Hartnett, senior marketing scientist, Ehrenberg-Bass Institute. Image source: .
Warc announces Best Use of Data shortlist for Warc Media Awards 2019

Warc has released the first shortlist for the Warc Media Awards 2019...

20 Nov 2019

GLOBAL

Study examines engagement boosting on platforms
Study examines engagement boosting on platforms

Rutgers University has released a study where researchers analysed how Google, Facebook and Instagram repeatedly change boundaries between smart visibility strategies and 'cheating the system'...

19 Nov 2019

GLOBAL

Glenn Carstens-Peters via .
Apple, Disney and Netflix's streaming battle isn't winner-take-all

With the recent launch of Apple TV Plus and the imminent arrival of Disney Plus, the video landscape has never looked so competitive...

By Amanda Lotz & Ramon Lobato 12 Nov 2019

GLOBAL

Image credit: Jeffrey F Lin on Unsplash.
How social media activity is fuelling future global women's sports investment

Increased social media activity is believed to be fuelling investment in future global women's sports...

11 Nov 2019

AFRICA

Image source: Gallo/Getty.
Media: How to protect your phone from spyware

Committee to Protect Journalists (CPJ) Safety Advisory: Journalists have become targets of Pegasus spyware...

11 Nov 2019

GLOBAL

Image credit: Charles DeLoye on Unsplash.
Key findings from East-West Digital News' report on influencer marketing in Russia

East-West Digital News (EWDN) recently released a report on the state of influencer marketing in Russia...

16 Oct 2019

GLOBAL

Spotify's Scott Marsden, global head of media, performance and lifecycle marketing. Image supplied.
Best Use of Data jury announced for Warc Media Awards 2019

Warc has announced the jury lineup for the Best Use of Data category for the Warc Media Awards 2019...

10 Jul 2019

GLOBAL

Report shows average of 800 hours spent using mobile internet this year
Report shows average of 800 hours spent using mobile internet this year

An average of 800 hours will be spent using mobile internet this year - that's equivalent to 33 days without sleep or pause, according to Zenith's Media Consumption Forecasts...

5 Jul 2019

GLOBAL

Wina announces shortlist for 2019
Wina announces shortlist for 2019

Wina announced its shortlist for the 2019 competition with South African creative advertising agency, Kilmer & Cruise featuring in four categories...

31 May 2019

GLOBAL

European Digital Media Awards: Winners announced!
European Digital Media Awards: Winners announced!

The winners of the Wan-Ifra's European Digital Media Awards were announced on Monday, 1 April, at the end of the first day of the Digital Media Europe Conference in Vienna...

2 Apr 2019

GLOBAL

Warc predicts that Google and Facebook will make $176bn from advertising this year
Warc predicts that Google and Facebook will make $176bn from advertising this year

Warc has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars...

22 Mar 2019

GLOBAL

Andrew Robertson, president and CEO BBDO Worldwide.
Best of the Best Warc Rankings for 2019 revealed

Warc has released the results of its first-ever 'Best of the Best' global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all three recently released Warc Rankings - Creative 100, Effective 100 and Media 100...

18 Mar 2019

GLOBAL

Why screen time for babies, children and adolescents needs to be limited
Why screen time for babies, children and adolescents needs to be limited

There is increasing concern about the number of time children and adolescents are spending on recreational screen time. There's also increasing controversy over whether or not screen time is actually harmful...

1 Feb 2019

GLOBAL

Mastercard drops name from logo to become symbol brand
Mastercard drops name from logo to become symbol brand

Mastercard has announced that it will be dropping its name from its iconic logo in select contexts...

9 Jan 2019

GLOBAL

Mel Edwards, global CEO of Wunderman and Tamara Ingram, CEO of J. Walter Thompson. © .
#NewBiz: Wunderman and J. Walter Thompson form Wunderman Thompson

WPP has announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients...

27 Nov 2018

GLOBAL

Global Ad Trends report focussing on OTT compiled by Warc
Global Ad Trends report focussing on OTT compiled by Warc

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023...

25 Oct 2018

GLOBAL

image © .
The rise of the internet class

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

By Damon Stapleton 26 Sep 2018

GLOBAL

2Sales CEO, Helmut Rieder. © .
#NewBiz: 2Sales acquired by Wunderman

WPP's wholly-owned global digital agency, Wunderman, has acquired 2Sales International SA, an e-commerce consulting agency...

6 Sep 2018

GLOBAL

Twiplomacy 2018. Image supplied.
Latest Twiplomacy study reveals 97% of all governments are on Twitter

The latest Twiplomacy study reveals 97% of all governments are on Twitter and US president, Donald Trump has become the most followed world leader with the most interactions over the past 12 months...

10 Jul 2018

GLOBAL

Cannes Lions launches "Change for Good" hackathon
Cannes Lions launches "Change for Good" hackathon

Cannes Lions has announced it will host a two-day "Change for Good" Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity...

24 May 2018

GLOBAL

Cannes Lions announces Google as Creative Marketer of the Year
Cannes Lions announces Google as Creative Marketer of the Year

Google has been announced as the Creative Marketer of the Year 2018 by the Cannes Lions International Festival of Creativity...

3 May 2018

GLOBAL

Winners of 2018 Webby Awards announced
Winners of 2018 Webby Awards announced

The winners of the 22nd Annual Webby Awards have been announced...

26 Apr 2018

GLOBAL

Marketing leaders say level of media spend will be linked to reporting accuracy
Marketing leaders say level of media spend will be linked to reporting accuracy

CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights...

26 Apr 2018

GLOBAL

Winners of the 2018 World Press Photo Awards announced
Winners of the 2018 World Press Photo Awards announced

Ronaldo Schemidt, has been announced as the winner of the World Press Photo of the Year 2018...

18 Apr 2018

GLOBAL

Marissa Allen (left) at the Wpromote Rise event.
Wpromote on profiting from empowering women in traditionally male-dominated industries

Wpromote explains their internal female-led initiative as a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

GLOBAL

James McDonald, data editor, Warc. Image supplied.
Latest Warc report focus on threats to the digital advertising ecosystem

Warc has released its latest monthly Global Ad Trends report focussing on threats to the digital advertising ecosystem...

29 Mar 2018

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