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Marketing & Media South Africa

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Top company and news stories 7 May 2018

  • It's the start of One Show Creative Week 2018! FCB's Susan Credle has been named as the One Club's first ever chairwoman, while SA's Myeza will serve on the One Club's Young Guns 16 Jury. Watch for live coverage from our roving reporter, Ann Nurock
  • May is #AfricaMonth. Read my AfricArena feedback on the need to feed Africa's startup gazelles and unicorns with funding
  • Jessica Tennant chats to Odette van der Haar about her transition from association to agency
  • On 3 May, #WorldPressFreedomDay, Guy Berger wrote about freedom to do journalism and R2K reflected on issues affecting the media
  • Cannes Lions announces Google as creative marketer of the year
  • How AI can detect - and create - fake news
  • The MediaShop on blockchain in today's media environment
  • We Are Social says women comprise 47% of SA's e-commerce market
  • The CMO Council says marketers' jobs are at risk if CX strategies fail
  • Meet the FCJ Excellence Awards 2017 judges
  • Senzo Dhlomo of FGX Studios on digital skills training
  • NYC artists design totes highlight importance of reducing plastic waste
  • Sarah Gooding of WE says controlling your brand's conversation is trickier than ever before - just ask the Chiefs
  • Mike Kann explains what to be aware of when buying data lists
  • In #FairnessFirst, is it the end of the 'inclusion, equality and diversity' talk as we know it?
  • I also went #BehindtheSelfie with Loerie Awards MC of note John Vlismas of Whacked Management

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



    BizTop stories
    #Newsmaker: Odette van der Haar transitions from association to agency

    Jessica Tennant

    Odette van der Haar, incoming CEO of J. Walter Thompson Johannesburg, tells us why she made the decision to leave the ACA SA (Association for Communication and Advertising) and what she aspires to achieve in serving the industry from an agency perspective...read
    South African women increasing purchasing power online
    South African women increasing purchasing power online
    According to a survey released by We Are Social, South African women currently account for 47% of the country's e-commerce market...read
    What to be aware of when buying data lists
    What to be aware of when buying data lists

    Mike Kann

    When faced with improving their direct marketing, many companies have turned to buying data lists. This can be a daunting prospect as there is always the chance of investing a lot of money in what could turn out to be a dud...read
    Carla Nichiata Uehara © -
    #FairnessFirst: The end of the 'inclusion, equality and diversity' talk as we know it?

    Leigh Andrews

    Inclusion, equality and diversity have long been societal ideals, but there's no denying 'diversity fatigue' is setting in - and we're nowhere near the end goal yet. Here's why it's time to step away from the buzzwords and take action - literally...read
    One Show Awards
    The One Club names FCB's Susan Credle chairwoman
    Susan Credle, FCB's global CCO, has been named chairwoman of the board of directors for The One Club for Creativity, as voted by club members and the current board... read
    SA's SJ Myeza to serve on One Club's Young Guns 16 Jury!
    Cape Town's own Siphiwe SJ Myeza, director and partner at award-winning 7Films production company, has been selected to serve on The One Club for Creativity's Young Guns 16 competition jury... read
    Advertising
    #OrchidsandOnions: Tales of great marketing communication from our own political Twilight Zone - and Volvo breaks the advertising mould

    Brendan Seery

    There are times, in modern-day South Africa, when you feel as though you have woken up in some sort of Twilight Zone - where things are upside down, or not where you expect them to be... read
    Odette van der Haar resigns from the ACA
    The Association for Communication and Advertising has announced that CEO Odette van der Haar has resigned after eleven years to join J. Walter Thompson Johannesburg, also in the position of CEO... read
    Odette van der Haar appointed CEO J. Walter Thompson Johannesburg

    Issued By JWT

    Wat meme jy? Ads24's Afrikaans roadshow rolls into Cape Town and Durban

    Issued By Ads24

    Grey Johannesburg wins Wood Pencil at D&AD 2018

    Issued By Grey

    WPP acquires Southeast Asian joint venture agencies
    Plastics SA channels The Blue Planet II to highlight marine pollution
    Branding
    Account win for Berge Farrell

    Issued By Berge Farrell

    CRM, CX, UX
    Banks need to rethink customer experience

    Chantel Troskie

    For many, banking seems to be driven completing forms and then waiting for someone to tell them whether they qualify for a particular product. Living in a digital age, this is no longer good enough... read
    Chief marketers believe their jobs are at risk if customer experience strategies fail
    76% of CMOs believe their jobs are on the line if customer engagement doesn't satisfy digitally demanding consumers; only 10% can measure financial impact... read
    CSI
    This May is Hunger Month at Food Lover's stores
    Food Lover's Market aims to raise enough money to provide one million meals to vulnerable South Africans this May... read
    NYC artists design totes highlighting the importance of reducing plastic waste
    NYC bodega owners and artists have launched a project to design totes highlighting the importance of reducing plastic waste and to send a message to the governor that New York needs a bag fee - not just a bag ban... read
    Design
    The 'breath expert' gets a new look

    Issued By Berge Farrell

    Decorex Cape Town 2018

    View gallery
    Snaps from the D&AD Awards festival, ceremony

    View gallery
    Bain's forges ahead with a distinctive new look

    Issued By Just Design

    Digital
    Entries open for 2018 New Generation Awards
    Entries for the 2018 'sixth annual New Generation Social & Digital Media Awards are now open... read
    Book your free seat at the IAB Digital Den with international thought leader Paul Berney

    Issued By Boo-Yah!

    Meltwater expands monitoring capability with Sysomos acquisition
    The corner of Alice Lane and 5th Street gets a digital screen
    Direct Marketing
    Build a better database and boost your audience

    Grant Fleming

    For businesses across the board, one way to get better returns is by improving efficiencies. For marketers, in particular, the million-rand question is how to build better databases and grow their audience... read
    Education
    Importance of digital skills training for your organisation

    Senzo Dhlomo

    Digital is fast-changing how consumers interact with brands. We, as consumers, are more empowered than ever before by search engines and social media... read
    Weg introduces new Afrikaans online course
    Entrepreneurship
    Fairlady Santam Women of the Future 2018 Awards open for entries
    Entries are open for Fairlady and Santam's Women of the Future 2018 Awards... read
    Events & Conferencing
    Using technology to personalise your event experience

    Issued By Worx Group

    How to define your event goals and objectives

    Issued By Worx Group

    Turning event guests into brand ambassadors

    Issued By Worx Group

    Film & Cinematography
    Die Storie Van Ellen Pakkies to show at Seattle International Film Festival
    Ellen, Die Storie Van Ellen Pakkies will be screened at the annual Seattle International Film Festival (SIFF) in the USA, which will be held from 17 May-10 June 2018. read
    The best African films of all time
    International critics have voted for the best African films of all time. 'Touki Bouki' by Djibril Diop Mambéty tops the list of best African films... read
    Marketing
    Phumelela Sports partners with Levergy

    Issued By Levergy

    A South African's guide to moving to and making it in Malta: An expectation of salaries

    Marcus 'The Maltese Falcon' Brewster

    What can a marketing or communications worker expect to earn in Malta? New figures released in April by Eurostat give broad sectoral outlines across five areas of economic activity providing an indication of wages across the EU in general and the Maltese islands in particular... read
    Oh goody! It's a goodie bag!

    Issued By Madex

    Media
    Why a US tech heavyweight would join a South African tech startup
    John Robison joined Yahoo in its startup phase and left the company when it was valued at over $100bn to become VP of IT operations at Netflix. A US engineering and tech expert, he shares why he recently joined the board of Xineoh, a South African AI startup... read
    Let's talk blockchain

    Shantel Morgan

    Shantel Morgan discusses blockchain in today's everyday life and media environment... read
    Judges announced for FCJ Excellence Awards 2017
    The Forum of Community Journalists (FCJ) has announced the names of the judges for the FCJ Excellence Awards 2017... read
    Building capacity of science journalism in Africa
    Funding available to science journalists in Africa to build capacity and produce science stories aimed at local or global markets... read
    2018 Most Awards adds monetary incentive for voting
    Media Freedom
    #WorldPressFreedomDay: Freedom to do journalism

    Guy Berger

    Africa's gift to the world - World Press Freedom Day every 3 May - keeps giving. Today, this freedom is possibly more relevant than ever... read
    AFP's Shah Marai killed in explosion
    R2K reflect on issues affecting the media on World Press Freedom Day
    R2K has issued a statement reflecting on happenings over the past year (and current ones) affecting the media in South Africa and Africa as a whole, on World Press Freedom Day... read
    Online Media
    How artificial intelligence can detect - and create - fake news

    Anjana Susarla

    When Mark Zuckerberg told Congress Facebook would use artificial intelligence to detect fake news posted on the social media site, he wasn't particularly specific about what that meant... read
    PR & Communications
    Controlling your brand's conversation is trickier than ever before - just ask the Chiefs

    Sarah Gooding

    This week a brand got dragged before a disciplinary committee to answer for the behaviour of its 'consumers', reminding us just how little control companies have over many of the forces driving their reputation. But technology will help to change this... read
    2018 Clio Awards submissions are open
    Promotions & Activations
    On the Dot 'MCM' supply loud halo activations to clients

    Issued By On the Dot

    Radio
    Kfm 94.5 welcomes Tracey Lange to heavyweight daytime line-up

    Issued By Primedia Broadcasting

    Hello... My name is: Kfm 94.5 launches mascot

    Issued By Primedia Broadcasting

    Tony Murrel joins Joburg's hottest station

    Issued By Hot 91.9FM

    Radio in the Western Cape - Building a case for change

    Steve Werner

    Issued By Primedia Broadcasting

    Research
    Airbnb global study reveals millennials as predominant travel consumers by 2025
    The study outlines a number of key findings and trends among millennials who demand more adventurous travel experiences... read
    The pains and pleasures of creating your own digital research panel/community

    Issued By Columinate

    Retail
    Goodbye Malaria's retail roll-out

    Issued By Scan Display

    Social Media
    Campaign to encourage African languages on social media
    Twitter indexes Kiswahili as one of its languages for #AfricanLanguagesDay and Africa Day... read
    Influencer marketing 101

    Issued By DUO Marketing + Communications

    Sponsorship
    Rugby Africa appoints APO as global sponsorship agency
    World Rugby's African association, Rugby Africa has appointed the APO Group media relations consultancy for Africa and the Middle East, as their global sponsorship agency... read
    TV
    Kim Dotcom - The man who got between America and its money

    Issued By Showmax

    Linear broadcasting's share of screen time shrinks as SA tunes into free and paid digital video

    Issued By GfK South Africa

    Riveting content coming to Fox Life in the month of May

    Issued By Fox Network Group

    Youth Marketing
    HDI Youth Marketeers makes key appointments

    Issued By HDI Youth Marketeers

    Africa Month
    #AfricaMonth: "We're not the United States of Africa"

    leigh andrews

    AfricArena panellists offered various case studies on doing business in Africa and explained why it's time to focus on partnerships and collaboration across the continent before setting sights off our shores... read
    #AfricaMonth: Africa's youth represent hope for the future

    Louise Marsland

    A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...? read
    #AfricaMonth: Taking regional businesses into the paperless realm

    Winston Taylor

    Much of the distribution sector in sub-Saharan Africa still runs on pen and paper and an awkward mix of popular but business-inefficient communication channels... read
    #AfricaMonth: Creating a conducive environment for corporate travel in Africa
    Rebone Motsa, Avis Rent a Car executive: commercial and licensees on corporate travel in Africa shares his thoughts on the business travel market, MICE destinations and the role government can play in making the country more attractive to corporates. read
    #AfricaMonth: Feed our startup gazelles and unicorns with funding

    leigh andrews

    Last week's AfricArena media event highlighted the continent's 'funding starvation syndrome', the African startup pyramid, and why we need to boost both the African startup gazelles and unicorns alike... read
    Behind the Selfie
    #BehindtheSelfie with... John Vlismas

    Leigh Andrews

    This week we find out what's really going on behind the selfie with 'lord of the chance' and Loerie Awards MC of note John Vlismas, formally of Whacked Management and OGO Productions... read
    Cannes Lions
    Cannes Lions announces Google as Creative Marketer of the Year
    Google has been announced as the Creative Marketer of the Year 2018 by the Cannes Lions International Festival of Creativity... read
    Young Lions winner could win trip to Cannes
    Cannes Lions 2018 Lions Health juries announced
    Cannes Lions announced the 21 jury members set to judge the Pharma Lions and the Health & Wellness Lions awards at this year's Cannes Lions... read
    Ridley Scott to curate the New Directors' Showcase at Cannes Lions
    International
    Wan-Ifra Asian Digital Media Awards: Winners announced
    Malaysia makes a clean sweep of Newspaper Breaking News Article category and India takes top three spots in Best in Newspaper Marketing at Wan-Ifra's Digital Media Awards... read
    Snapchat reveals new Spectacles that can take photos
    Snap Inc. is determined to make its camera-equipped sunglasses, developed for Snapchat users, a hit... read
    Effective Content Strategy shortlist for Warc Awards 2018 announced
    The Warc Awards released a shortlist for the Effective Content Strategy category - a search for branded content strategies that can demonstrate a business outcome... read
    NYF Global Awards open for entries
    NYF 2018 Global Awards unveils tiered pricing incentives, streamlines categories and expands competition's trophy opportunities to include Gold, Silver and Bronze Global Awards... read
    Business
    New parcel service takes on Post Office
    Pep has launched a new service called Paxi (as in 'parcel taxi') which allows consumers, agents, suppliers, and institutions to send, collect, and return parcels to over 2,000 Pep store Paxi collection points... read
    Last chance for Gauteng startups to apply for SBC Africa FastTrack
    Old Mutual and Startupbootcamp (SBC) Africa will be hosting an SBC Africa FastTrack in Johannesburg on 9 May 2018 as part of a global tour to source, grow, and scale the next generation of Africa-focused innovators... read
    Reducing risk through the internet of things

    Warren Green

    The internet of things (IoT) is a digital revolution that not only has the potential to impact how we live but also how we work... read
    SunCycles getting Namibia moving with "e-bikes"

    Tom Jackson

    "For a country with inadequate public transport systems and a general cultural aversion towards bicycles, the uptake in Namibia has been surprisingly good." read
    Quotes
    Ella Baker
    "Give light and people will find the way."
    Edward Steichen
    "When that shutter clicks, anything else that can be done afterward is not worth consideration."
    Khalil Gibran
    "For life and death are one, even as the river and the sea are one."
    Vladimir Nabokov
    "Life is a great sunrise. I do not see why death should not be an even greater one."

    More quotes  Submit a Quote
    Twitter
    Digiday
    @Digiday
    Senior marketer at a global advertiser on getting agencies to work together: "It's like babysitting kids. https://t.co/Lo1bfkMU3y
    darrenp3
    @darrenp3
    We need straight-talking brands more than ever right now https://t.co/av37eIVGME https://t.co/KfYqeErbOr
    AntonRSA
    @AntonRSA
    3 things marketers can take away from the Facebook Data debacle https://t.co/bdOQ5YJr9L
    kaushalshah
    @kaushalshah
    Have you tried new responsive search ads?? #AdWords #SearchMarketing https://t.co/gtIR5cKeNx
    More tweets  Follow

    New business
    • Harambee Communications awarded BTC Premiership sponsorship, activations account - more info
    • Ruckus Networks to deploy The MediaShop's internal wireless network - more info

    More accounts  Submit a New account
    New appointments
    • Drive South Africa appoints new business/relationship manager - more info
    • FNG Africa gets new GM, SVP - more info
    • Hot91.9FM appoints Tony Murrel as programme manager - more info
    • Thabo Phokane named Servest CFO - more info

    More people  Submit a Person
    Jobs offered
    Qualitative Research Executive - Linden
    Columinate, South Africa's first, leading, and largest modern insights agency is looking for a qualitative research executive - would you like to join our superhuman team? Read more >>



    Senior Research Executive - Johannesburg
    Columinate, South Africa's first, leading, and largest modern insights agency is looking for more qualitative researchers. Check out the job description if you're keen to join our team. Read more >>



    Statistician - Randburg
    South Africa's first, leading, and largest modern insights agency Columinate is hiring a statistician. Check out the job description if you're like to join our world-class team. Read more >>



    Digital Marketing Project Coordinator - Johannesburg
    TiAuto Investments in Midrand, Johannesburg is searching for a unique individual who has the ability to create innovative digital marketing and media strategies cross-channel strategies. Read more >>

    New events to diarise
    Meltwater Biz Breakfast | The Art of Social Storytelling - 18 May 2018, Cape Town
    Join Meltwater for another insightful Biz Breakfast on Friday, 18 May. Dave Duarte will be sharing insights on the Art of Social Storytelling - this is not one to be missed. Read more >>



    Gamification in brand building short course
    Vega School - 8 May 2018 to 4 Sep 2018, Cape Town | 8 May 2018 to 11 Sep 2018, Johannesburg | 3 Jul 2018 to 30 Oct 2018, Durban


    Direct marketing regulations. What are the rules now?
    Law@work, UCT Faculty of Law - 29 May 2018, Cape Town


    Shopper marketing for brand building short course
    Vega School - 4 Sep 2018 to 4 Dec 2018, Johannesburg


    InDesign Basic to Intermediate
    Multidimensions - 8 May 2018, Johannesburg


    Photoshop Basic to Intermediate
    Multidimensions - 9 May 2018, Johannesburg


    InDesign Pro Skills
    Multidimensions - 11 May 2018, Johannesburg


    Facebook Business Manager Course
    BlueMagnet - 11 May 2018, Johannesburg


    How to Market Your Consulting Practice, Knowledge and Expertise
    The Reputation Go-to Guy - 11 May 2018, Johannesburg



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