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    Effective Content Strategy shortlist for Warc Awards 2018 announced

    The Warc Awards released a shortlist for the Effective Content Strategy category - a search for branded content strategies that can demonstrate a business outcome.
    Jury chair John Dokes, AccuWeather Network.
    Jury chair John Dokes, AccuWeather Network.

    Chaired by John Dokes, global chief marketing officer and general manager of AccuWeather Network, a judging panel of 16 top industry professionals from agencies and clients alike, looked for evidence of how a content strategy – as opposed to a traditional advertising strategy – has helped a brand achieve business goals.

    Campaigns from a diverse range of brands and for a wide variety of different markets have been shortlisted. As well as a global campaign for Ikea, campaigns ran in Brazil, Canada, Egypt, India, Lebanon, Malaysia, Saudi Arabia, Singapore, Thailand, Tunisia, United Arab Emirates, United Kingdom and United States.

    The shortlisted entries are:

    • #TokyoUnexpected · Visa · Visa International · BBDO Bangkok · Thailand
    • Escape the Dating Apocalypse · Hinge · Justin McLeod and various individual investors · the Studio · United States
    • Fair Sex Fair Say · i-can · Piramal Healthcare · McCann Worldgroup · India
    • Ask Again · The Live Love Laugh Foundation · McCann Worldgroup · India
    • If you can dream it, you can Pylox it · Nippon Pylox · Nippon Paint · Ensemble Worldwide · Malaysia
    • 4G Films · Maxis · Maxis Berhad · Ensemble Worldwide, Initiative Malaysia · Malaysia
    • Da Vinci · Ikea · Acne, Ikea Creative Hub · Global
    • Choose What You Love · HSBC · HSBC Bank Singapore · J. Walter Thompson · Singapore
    • Unveil Saudi · Saudi Telecom Company · J. Walter Thompson · Saudi Arabia
    • Kitten Kollege · Whiskas · Mars Petcare · AMVBBDO · United Kingdom
    • The Chronicles of Oufa · EGBank · FP7/Cairo, Part of McCann Worldgroup · Egypt
    • Confidence Academy · Rexona · Unilever · FP7/Cairo, Part of McCann Worldgroup · Egypt
    • Hijacking the African Cup · Coca-Cola · The Coca-Cola Company · FP7/Cairo, Part of McCann Worldgroup · Egypt
    • Web Series · Antarctica · AB InBev · AlmapBBDO · Brazil
    • Dear Younger Me... · Emirates NBD · Momentum Egypt · Egypt
    • A Taxi to Dubai · Atlantis - The Palm, Dubai · Atlantis Hotels & Resorts · FP7/DXB · United Kingdom, United Arab Emirates
    • The Hammam Fighter · Orange · FP7/TUN · Tunisia
    • The Power of 10p · Smart Energy GB · AMVBBDO · United Kingdom
    • Slow Trends · Connect · TBWA\RAAD · Lebanon
    • When You Grow Up · Emirates NBD · FP7/DXB · United Arab Emirates
    • A Balloon for Ben · Cineplex Entertainment · Zulu Alpha Kilo · Canada

    All shortlists for the annual Warc Awards, a global case study competition in search for next-generation marketing effectiveness that focuses on the effective use of emerging marketing disciplines, have now been announced and can be viewed here.

    The winners of each of the four categories – Effective Content Strategy, Effective Innovation, Effective Use of Brand Purpose and Effective Social Strategy – will be revealed from mid-May.

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