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Marketing & Media South Africa

Top company and news stories 19 March 2018

  • Danette Breitenbach covers the Creative Circle Awards, Jessica Tennant finds out about the Creative Circle's transformation drive from outgoing chair Xolisa Dyeshana and I interview new chairperson Pete Khoury on how he plans to reshape the industry
  • Tennant also shares insights from Marc du Plessis' keynote session at #FutureAdAfrica: Brand safety is not optional, support local publishers
  • Kantar Millward Brown announces Top 10 Best Liked Ads for Q3 & Q4 2017
  • With the DA trying to tally up how much taxpayer cash has been spent defending people who have since left their top jobs, 'Hlaudi Motsoeneng must pay back R43m'
  • Partnering with Google, the Common Ground initiative has launched 'Little by little', a global campaign to support the Sustainable Development Goals
  • I report on Columinate's presentation on non-conscious insights as the measure of tomorrow
  • Flume's Romi Adler says short and sweet is best for digital marketing storytelling
  • #FairnessFirst: I investigate the #TimesUpAdvertising movement and what it means for sexual harassment, lack of representation, inequity and silence in the industry
  • I went behind the selfie with Kelly Fung, editor-in-chief at Elle South Africa
  • Read up on my latest #LoeriesRanking Q&A with Chris Querido of Sonar Studios, who says: "Award-winning work comes from creative compatibility and collaboration"

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


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    BizTop stories
    #FairnessFirst: Goodbye, boys' club! Time's up, advertising...

    Leigh Andrews

    More than 180 female C-suite advertising agency leaders have formally aligned with Time's Up to form Time's Up Advertising...read
    Google and Common Ground launch 'Little by Little'
    Google and Common Ground launch 'Little by Little'
    Common Ground partners with Google to launch 'Little by Little', a global campaign in support of the Sustainable Development Goals...read
    Mastering experiential marketing with Studio H
    Mastering experiential marketing with Studio H

    Ruth Cooper

    We chat with Studio H founder Hannerie Visser about how they are using food to design brand experiences and create memorable campaigns for their clients...read
    Chris Querido of Sonar Studios.
    "Award-winning work comes from creative compatibility and collaboration" - Sonar Studios

    Leigh Andrews

    Sonar Studios owner, composer, sound designer and creative director Chris Querido let us in on his successes on the local and global award track over the past year...read
    Advertising
    Creative Circle Awards: Local proves it's a winner

    Danette Breitenbach

    Ogilvy took top honours last night at the Creative Circle's Annual Awards. Ogilvy Johannesburg won the Creative Circle's Annual Individual Agency Award and the Ogilvy Group the Overall Group Award... read
    "Transformation is a layered word that we need to use to its full potential" - new Creative Circle chair, Pete Khoury

    Leigh Andrews

    Yesterday evening, at the 2017 Creative Circle Annual Awards held at Katy's Palace Bar, MC and outgoing chairperson Xolisa Dyeshana announced TBWA\Hunt\Lascaris' CCO Peter Gabriel Khoury - you know him as 'Pete' - as the new Creative Circle chairperson for 2018/9. Here's how he plans to reshape the industry... read

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    Dyeshana on the Creative Circle's transformation drive

    Jessica Tennant

    On its purpose-finding mission the Creative Circle is undergoing a number of changes so I thought I'd catch up with Xolisa Dyeshana, Creative Circle chairperson and Joe Public CCO, to find out more... read
    #OrchidsandOnions: Corporate social responsibility should be more than a clever marketing con trick...

    Brendan Seery

    Corporate social responsibility, as a concept, sounds fine in theory... but in practice, it often turns out to be another marketing scam... read
    Debonairs Pizza sides with working moms

    Issued By FCB Africa

    Webafrica is effing up its new campaign

    Issued By The Jupiter Drawing Room Cape Town

    Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

    Issued By Kantar Millward Brown

    Asambe Nono makes women abuse a no-no

    Issued By Ogilvy & Mather

    Ads24 chosen as a 3x finalist in prestigious international awards for media excellence

    Issued By Ads24

    Posterscope SA welcomes the appointment of Donald Mokgale and Livia Brown

    Issued By Dentsu Aegis Network

    Branding
    Fashion icon and career woman, Barbie turns 59
    Despite celebrating her 59th birthday on Friday, 9 March, Barbie remains the most popular toy and doll brand in the world... read
    Grid drives brand culture with G in Culture

    Issued By Grid Worldwide

    Rocket Creative celebrates 20 years of innovation, simplified

    Issued By Rocket Creative Design & Display

    CRM, CX, UX
    #ECMA18: Unlocking the potential of data in enhancing CX

    Maroefah Smith

    Tapping into the potential of data to provide insight into consumers' thinking and behaviour may translate into an enhanced customer experience strategy... read
    Unsilo.me - Driving business growth through one unified platform

    Issued By Yreeka

    CSI
    Smile to the Rescue with wheelchair friendly kitchen for Elsanne Kamffer

    View gallery
    Digital
    It's a Wize move with Pula Capital

    Issued By Pula Capital Partners

    Voice assistants will have to build trust before we're comfortable with them tracking us

    Louise Kelly and Kate Letheren

    We're all used to targeted advertisements on the internet. But the introduction of voice assistants like Apple's Siri and Google Assistant mean that companies are capturing all new kinds of data on us... read
    Short and sweet - Storytelling for digital marketers

    Romi Adler

    Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers... read
    Consumer engagement today is shaped by technology

    Gil Sperling

    Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant... read
    #ECMA2018: Adopt a humanistic approach to AI

    Maroefah Smith

    Artificial intelligence doesn't have to induce a Hollywood sci-fi dystopian nightmare in which robots take over the world. It may instead offer an exciting opportunity to connect consumers to your brand... read
    Moving Tactics launches specialised Digital Content division

    Issued By Moving Tactics

    Ogilvy Cape Town wins the digital Mondelez Gum portfolio

    Issued By Ogilvy & Mather

    Google has just given every consumer a soapbox... and a loudhailer

    Issued By Business Positioning Systems

    Entrepreneurship
    Casablanca to host Afrikonnect event later this month

    Tom Jackson

    The Moroccan city of Casablanca will host its first Afrikonnect event from 22-23 March 2018, bringing together startups, investors, and corporates... read
    Film & Cinematography
    Q&A with Meerkat Maantuig writer/director Hanneke Schutte

    Daniel Dercksen

    Meerkat Maantuig is inspired by the youth novella, Blinde Sambok, by renowned South African author Riana Scheepers... read
    Film tourism profitable to cultural, creative economy
    With film contributing R5.4bn to the GDP and providing 25,000 full-time equivalent jobs, film tourism can become a lucrative part of the creative industries and can play an important role in advancing other creative sectors. read
    Magazines
    Apple buys digital magazine subscription service
    Apple announced on Monday it is buying digital magazine subscription service Texture, adding to the side of its business aimed at making money from online content or services... read
    Homemakers Media Holdings launches innovative mobi magazine

    Issued By HOMEMAKERS

    Marketing
    Take the road less travelled when you communicate with your target audience

    Shae Leigh

    Many clients approach me with their hands in their hair - overwhelmed by the task of marketing their brand and not knowing how to effectively engage their target audience... read
    Township-based Lemok Group announced as a 2018 Oliver Top Empowerment finalist

    Issued By Lemok Group

    Free happiness

    Erik Du Plessis

    Issued By Kantar Millward Brown

    Gender-inclusive marketing

    Issued By IGI

    Media
    Wan-Ifra calls for nominations for new Women in News Editorial Leadership Award
    Wan-Ifra in partnership with Sida has announced the launch of nominations for the 2018 Women in News Editorial Leadership Award... read
    'Hlaudi Motsoeneng must pay back R43m'
    The DA is trying to tally up how much taxpayer cash has been spent on defending people who have since left their top jobs... read
    Media24 admits to price fixing
    Media24 has admitted to price fixing and the fixing of trading conditions, says the Competition Commission of South Africa... read
    FNB partners with Amasa to present the 2018 Amasa Workshop

    Issued By Amasa

    Mobile
    The stormy voyage of mobile engagement automation

    Nick Orton

    The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value... read
    Geolocation marketing - crafting a symbiotic relationship with your customer

    Johan Walters

    Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey... read
    Newspapers
    'Panama Papers' law firm shuts down operations
    The law firm at the heart of the "Panama Papers" global tax evasion scandal that brought down two world leaders announced on Wednesday it would shut down operations, citing negative press and what it called unwarranted action by authorities... read
    Online Media
    SAFREA denounces 'Internet Censorship Bill'

    Issued By SAFREA

    OOH
    City of Joburg orders pole advertiser to remove its advertisements

    Kgaugelo Masweneng

    The City of Johannesburg wants a street pole advertiser to remove its advertising and repair any damage to city property caused by its advertising boards within 90 days... read
    Publishing
    #FutureAdAfrica: Brand safety is not optional, support local publishers

    Jessica Tennant

    Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press... read
    Radio
    Smile 90.4FM Cape Town's Good News Network

    Clive Ridgway

    Issued By Smile 90.4FM

    Tracey Lange leaves her Heart behind

    Issued By Heart FM

    OFM is spreading the joy on Happiness Day

    Issued By OFM Radio

    Research
    AI: Fears will fade, opportunities will surface

    Craig Hannabus

    Issued By Havas Johannesburg

    Columinate on non-conscious insights as the measure of tomorrow

    Leigh Andrews

    On Friday, 9 March, I attended the Columinate research presentation on the measure of tomorrow, where I learned that up to 90% of consumers' decision-making is non-conscious. Here's further proof why your brand needs to tap into consumers' non-conscious decisions... read
    Retail
    Securing a future for fashion - in conversation with Jackie Burger

    Lauren Hartzenberg

    The word 'pollution' may conjure up images of dirty waterways and smog-filled city skies but seldom is it realised that the clothing on our backs may be the product of a dirty and dehumanising supply chain... read
    The new laws of attraction to survive the retail apocalypse

    Leigh Andrews

    FCB Red Chicago's retail strategy group lead Curt Munk explains that retailers and marketers alike need to understand the new laws of attraction in order to survive what he dubs 'the retail apocalypse'... read
    #SeamlessAfrica: Store 4.0 is an attitude, not a technology

    Lauren Hartzenberg

    E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever... read
    #ECMA18: Cracking e-commerce conversion

    Lauren Hartzenberg

    The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace... read
    Social Media
    Facebook launches Trip Consideration tool
    Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion... read
    Moi University lecturer wins Facebook research award

    Jeremiah Kiplang'at

    Moi University lecturer Duncan Omanga has won the inaugural Facebook Research Award, beating other applicants from across the globe... read
    The SpaceStation innovates with social ads across 24.com digital properties

    Issued By The SpaceStation

    Streaming
    It's official: Spotify is now live in South Africa [Update]

    Andy Walker

    The streaming music world's worst kept secret is finally confirmed to be true: Spotify will today launch in South Africa, the company's representatives confirmed in an email to Memeburn... read
    TV
    Demand for Pay-TV services from Africa's middle class
    Zee TV Africa's Harish Goyal to speak at Satellite 2018 In Washington DC on Pay-TV services in Africa... read
    Kwesé Free Sports joins OpenView's programming line-up

    Issued By e.tv

    National Geographic taps Academy Award nominee Will Smith as host of One Strange Rock

    Issued By Fox Network Group

    Adding Showmax to DStv Compact or Compact Plus: Your payment FAQs answered

    Issued By Showmax

    Behind the Selfie
    #BehindtheSelfie with... Kelly Fung

    Leigh Andrews

    This week we find out what's really going on behind the selfie with Kelly Fung, now editor-in-chief at Elle South Africa... read
    International
    Singapore launches public hearings on 'fake news'
    Singapore on Wednesday launched public hearings on possible legislation to combat "fake news" which critics said could be used to curtail free speech... read
    American Theatre Wing, The Broadway League to receive Lifetime Achievement Award from NYF
    New York Festivals (NYF) International Advertising Awards will honour two of New York City's iconic theatre organisations, The Broadway League and the American Theatre Wing with the New York Festivals Lifetime Achievement Award... read
    Canada's largest newspaper publishers face competition probe
    OTTAWA, CANADA - Canada's competition watchdog announced on Monday an investigation of the country's largest newspaper publishers Torstar and Postmedia after the pair swapped and shuttered dozens of dailies last year... read
    Business
    How to effectively report railway crimes
    More and more commuters are affected by crime on railways and many are reaching a point where they feel helpless, leading them to take matters into their own hands. They often do this by posting a comment or video recording on social media. read
    'Gauteng on the Move' app takes hassle out of commuting
    Gauteng MEC for Roads and Transport Ismail Vadi has launched a mobile app that will provide commuters with real-time public transit information, timetables and fares for Gauteng-based public transport operators... read
    CCC to hold public hearing regarding complaint against MTN
    The Complaints and Compliance Committee (CCC) will hold a public hearing regarding a matter lodged by Transnet (SOC) against MTN for the latter's alleged refusal to port certain numbers to another mobile network operator... read
    How the free movement of people could benefit Africa

    Tshepo T. Gwatiwa, Michael Noel Sam

    Tourism in the Seychelles increased by 7% annually between 2009 and 2014 when the country abolished visas for African nationals. By 2015, thanks to increased revenues, it had become a high-income country with thriving real estate, aviation and service industries... read
    Drought declared a national disaster
    Cooperative Governance and Traditional Affairs minister Zweli Mkhize has declared the drought and water crisis affecting parts of the country as a national state of disaster... read
    SA jobs outlook for Q2 2018: SA employers report encouraging signs for job seekers
    "Promises of policy certainty and consistency seem to have had a further positive effect on confidence and the strength of the economy thus far. These factors combined make for a more positive backdrop for employment in the country..." read
    Quotes
    Isaac Bashevis Singer
    "What nature delivers to us is never stale. Because what nature creates has eternity in it."
    Albert Einstein
    "Life is like riding a bicycle. To keep your balance, you must keep moving."
    Stephen Hawking
    "We are just an advanced breed of monkeys on a minor planet of a very average star. But we can understand the Universe. That makes us something very special."
    Amelia Earhart
    "The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. You can act to change and control your life; and the procedure, the process is its own reward."
    Eleanor Roosevelt
    "You have to accept whatever comes and the only important thing is that you meet it with courage and with the best that you have to give."

    More quotes  Submit a Quote
    Twitter
    adage
    @adage
    Marketers are finally fighting back against social media bots: https://t.co/LoDT9EbSyn https://t.co/WhgYb2wIlw
    AntonRSA
    socialmedia2day
    @socialmedia2day
    94% of marketers who've used influencer marketing believe the tactic to be effective - more stats here #smm https://t.co/J2LzpUam7c
    CBSNews
    @CBSNews
    Facebook will research you at the request of marketers https://t.co/Hwam41VfxM https://t.co/A5NjC8RFG1
    More tweets  Follow

    New business
    • Ogilvy Cape Town bags digital Mondelez Gum portfolio - more info

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    New appointments
    • Fepe appoints ninth board member - more info
    • Publicis Machine makes three new appointments - more info
    • Frontier Inn appoints Wimpie Wagner - more info

    More people  Submit a Person
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    Jetweb is looking for a passionate web developer to join their dynamic team. At least three to five years' experience and a strong understanding of back-end development. Read more >>



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    The Jupiter Drawing Room Cape Town is looking for an expert in brand and communications planning, a clear thinker and a great storyteller. Read more >>



    Art Director - Cape Town
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    We're looking for a mid-level digital designer to join our tightly-knit, multi-disciplinary team. Read more >>



    Graphic Designer - Print/Digital - Johannesburg
    Senior graphic designer for agency in Bedfordview. Join a dynamic team and grow with a our varied client base. Print and web design. Time to move. Apply now. Read more >>



    Technology Transfer Officer - Cape Town
    Stellenbosch University currently seeks to appoint a suitably qualified and experienced technology transfer officer. Applications close 23 March 2018. Read more >>



    Digital Account Manager - Johannesburg
    Are you confident, likeable and able to get things done? Firewater, a digital marketing and PR agency, is on the hunt for the perfect account manager. Read more >>



    E-Government Team Leader - Cape Town
    Department of The Premier currently seeks to appoint a suitably qualified and experienced E-Government Team Leader: E-Government For Citizens (Ref.DOTP 2018-14). Applications close 03 April 2018. Read more >>



    Assistant Director - Copywriter/Creative Design - Cape Town
    Department of The Premier currently seeks to appoint a suitably qualified and experienced Assistant Director: Copywriter - Creative Design (Ref. DOTP 2018-25). Applications close 03 April 2018. Read more >>



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    G&G Digital is looking for an experienced, incredibly ambitious, self-driven business development manager who wants their success to be exceptionally well rewarded and unlimited. Read more >>

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    New events to diarise
    Digital Marketing/Social Media Strategy Boot Camp
    The Divine Project House - 22 Mar 2018, Somerset West | 26 Apr 2018, Somerset West | 24 May 2018, Somerset West


    The Essentials of Broadcast Media Management course
    Rhodes University Sol Plaatje Institute - 9 Apr 2018 to 13 Apr 2018, Johannesburg


    InDesign Digital
    Multidimensions - 17 Apr 2018, Cape Town


    Media and Election Reporting: Local, Provincial, and National Elections
    IAJ - Institute for the Advancement of Journalism - 23 Apr 2018 to 24 Apr 2018, Johannesburg


    Dealing with the media
    IAJ - Institute for the Advancement of Journalism - 8 May 2018 to 10 May 2018, Johannesburg


    Journos' writers gym
    IAJ - Institute for the Advancement of Journalism - 19 Jun 2018 to 21 Jun 2018, Johannesburg


    Future Strategy
    The Missing Piece - 22 Mar 2018, Cape Town | 28 Mar 2018, Cape Town | 4 Apr 2018, Cape Town


    Design Thinking and Empathy Generation
    DesignThinkers Academy - 26 Mar 2018, Cape Town


    One-Day Effective Storytelling
    DesignThinkers Academy - 26 Mar 2018, Johannesburg


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