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Marketing & Media South Africa

Tapping into the youth market

Our focus on brand managers is still going strong as we reach the end of the month, with Trevor Ormerod, GM of sales and marketing at Times Media, letting us in on what to expect from the 12th annual Sunday Times Generation Next Youth Marketing Conference, Interactive Showcase, Awards event this June and how brand managers can better tap into the youth market.

Sticking with the idea that the cool kids know what works, the Entrepreneurship Survey, provides a glimpse into the world of young entrepreneurs in Africa - particularly those in the 15 to 25 age group.

Facebook has also launched educational materials on ad auctions, to help those of us who are a little out of that market age-wise understand how the Facebook ad auction actually works in order to better reach the lucrative youth market that's always got an eye on social media.

Go forth and conquer!

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Weekly top stories
#BrandManagerMonth: Where the cool ones are
[Leigh Andrews] Effective brand management today is about more than simply business as usual. Trevor Ormerod, GM of sales and marketing at Times Media, explains brand managers can better tap into the youth market, as well as how partnering with sponsors helps further build the Sunday Times Generation next Awards brand... read



Brand Manager Month
#BrandManagerMonth: Chris Luyt, Bestmed

Nicci Botha

Chris Luyt, executive of marketing and sales of Bestmed chats about his brand, why TV advertising is losing its appeal and what inspires him... read
#BrandManagerMonth: Silke Bucker from SAB on the launch of Carling Blue Label beer

Jessica Taylor

The launch of Carling Blue Label beer is quite interesting as its history is deeply entrenched in Carling's Black Label product... read
#BrandManagerMonth - Sophie Doherty of Big Concerts

Ruth Cooper

Sophie Doherty, the marketing manager of Big Concerts, gives us insight into the brand management of South Africa's biggest promoter. read
#BrandManagerMonth: The PR perspective

Leigh Andrews

Once your company's established with recognisable branding and a slogan on everyone's lips doesn't mean you've ticked 'brand management' off the list - there's still all the PR possibilities to consider, and how those can make or break the brand... read
#BrandManagerMonth [Behind the Selfie] with... Busi Sizani

Leigh Andrews

This week, we find out what's really going on behind the selfie with Busi Sizani, partnerships manager at Uber South Africa... read
Read more
Marketing & Media
Forthcoming content highlights on Bizcommunity

Issued by Bizcommunity.com

Biz Takeouts
[Biz Takeouts Podcast] 167: Feedback on the the largest loyalty programmes survey in SA
On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Amanda Cromhout... read
Marketing
What can big business teach small business about marketing?
We must stop thinking that marketing is a tool to find you new business. Marketing is business. And good marketing really works... read
How to make customers love your marketing

Leigh Andrews

How do you enthral a marketing journalist with a background in psychology during work hours? Let her listen to one of the world's leading behavioural economists explain at length how marketers can better connect with customers by tapping into their basic decision-making processes... read



Advertising
Pendoring extends competition to all indigenous languages
Pendoring extends competition to all indigenous languages, Umpetha Award adds overseas tour... read
The five things nobody wants you to know about programmatic

Dee Stephens

There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet... read
Creative Circle Awards: January/February 2016 winners
The winners of the January/February Creative Circle Awards have been announced... read
Jupiter Cape Town launches the first holographic-selfie booth

Issued by The Jupiter Drawing Room Cape Town




Branding
Caveman Café offers an all-new fuel stop for cyclists

Issued by Just Design

CRM
Tips on customer support to keep your clients satisfied and loyal

Kristina Azarenko, Issued by DreamTechie

CSI
Out of Office - Community Edition

Issued by Stretch Experiential Marketing

Digital
Mortimer Harvey welcomes more new talent on board

Issued by Mortimer Harvey

Education activist and pioneer Dr Taddy Blecher will headline Heavy Chef Cape Town on 30 March

Issued by World Wide Creative

Events & Conferencing
Man up in the Man Cave at the big Rand Show 2016

Issued by The Rand Show

SANDF goes big at the big Rand Show 2016

Issued by The Rand Show

Media
Shane Smith is Cannes Lions 2016 Media Person of the Year
Founder and CEO of VICE Media, Shane Smith has been named as the Cannes Lions 2016 Media Person of the Year. He will receive his award during International Festival of Creativity on Wednesday, 22 June... read
Pieter-Louis Myburgh wins 2016 Taco Kuiper Award for investigative journalism
Pieter-Louis Myburgh, Rapport's investigative reporter, is the recipient of the 2016 Taco Kuiper Award for investigative journalism... read
Standard Bank Sikuvile Journalism Awards open
Entries to the Standard Bank Sikuvile Journalism Awards 2016 opened on 18 March. The Awards, a highlight on the newspaper calendar, will take place on 28 July this year. The closing date for entries is Friday, 22 April 2016... read
Mobile
Mobile-based, menu-driven research app
A mobile-based, menu-driven research application offers users the opportunity to survey participants, on their cellphones using USSD menu-driven technology... read
Social Media
Facebook launches educational materials on ad auctions
Late last week Facebook announce that it was releasing a host of education materials aimed at helping advertisers to understand how the Facebook ad auction works... read
TV
SAFTA Awards winners announced
The first night of the 10th annual South African Film and Television Awards (SAFTAs) was a celebration of excellence at the Gallagher Estate in Johannesburg... read
e.tv wins big at SAFTAs

Issued by e.tv

Youth Marketing
Y!CON 2016: An opportune youth revelation

Issued by Student Village

International
[One Show 2016] judge pick of the day from Nathan Reddy
Is it a logo? Is it an illustration? Is it a poster? The variety of this design from a Japanese courier company stirred up a lot of different aspects, making it the pick of the day from this judge... read
[One Show 2016] judge pick of the day from Eugene Cheong
A powerful campaign, which plays on Hitler's book Mein Kampf, where Germans portray their struggle against racism in Germany... read
[One Show 2016] judge pick of the day: The greatest interception
How can a brand trend on social media without even advertising during the biggest sporting event of the year? This is what Volvo did during the SuperBowl... read
More International
New appointments
  • Continuum appoints Help Desk vice president - more info

More people  Submit a Person
Jobs offered
Advertising Sales Executive - Cape Town
Highbury Safika MediaProfessional senior advertising sales executive. Read more >>



Regional Sales Manager - Johannesburg
Worldwide PositionsStrategic sales management within a large, dynamic print manufacturing company. Print background essential. Exciting, fast-paced environment, with a strong emphasis on POP and POS elements. Read more >>



Copywriter - Johannesburg
GorillaCopywriter wanted for Gorilla Jozi. If words are your art keeping strategy at heart, then your energy and talent will match ours. Read more >>



Art/Creative Director - Johannesburg
GorillaArt/creative director wanted for Gorilla Jozi. This position comes with the freedom to create what you dream and be responsible to a team. Read more >>



Art/Design Director - Johannesburg
GorillaArt director wanted for Gorilla Jozi. Senior design position, requiring imagination and a wide skill set within a creative team of thinkers. Read more >>



Brand Communication Strategist - Johannesburg
LIVE+LIVE+ is looking for a brand communication strategist to join the team. Strong writing skills and interest in digital media and technology. Social media and pop culture are your drivers. Read more >>



Creative Digital Production Manager - Cape Town
Formula D interactiveWe're looking for an excellent creative digital production manager to join a team of super talented professionals to work on exciting and meaningful projects that have social impact. Read more >>

Creative Strategist/Writer - Johannesburg
Group Africa Marketing is looking for a creative strategist/writer to join its in-house creative hub that develops compelling and powerful campaigns, strategies, stories and experiences for its partners. Read more >>


Partnership/Sales Strategist - Cape Town, Johannesburg
Business of Design is looking for a dynamic person with sponsorship experience to be partnership and sales strategist for its annual conference programme in Cape Town and Johannesburg. Read more >>





New events to diarise
Business report writing skills
Front Foot Strategic Consulting - 31 Mar 2016, Johannesburg | 25 Apr 2016, Johannesburg | 28 Apr 2016, Boksburg


Social media and content marketing
PRISA - 4 Apr 2016 to 5 Apr 2016, Johannesburg


Illustrator basic to intermediate
Multidimensions - 11 Apr 2016, Johannesburg


Creative writing and editing for corporate publications
Institute for the Advancement of Journalism - 11 Apr 2016 to 15 Apr 2016, Johannesburg


Developing a media strategy
Institute for the Advancement of Journalism - 13 Apr 2016 to 15 Apr 2016, Johannesburg


Adobe Creative Cloud
Multidimensions - 14 Apr 2016 to 15 Apr 2016, Johannesburg


Mitigating a media crisis
IAJ - Institute for the Advancement of Journalism - 18 Apr 2016 to 19 Apr 2016, Johannesburg


Writing for online and mobile
Institute for the Advancement of Journalism - 19 Apr 2016 to 21 Apr 2016, Johannesburg


Crisis communications and media relations summit
The Conferencehub - 20 Apr 2016 to 21 Apr 2016, Johannesburg


SACBW Seminar
SACBW - 20 Apr 2016, Johannesburg


Upcoming events
InDesign basic to intermediate
Multidimensions - 31 Mar 2016, Cape Town


SA Eco Film Festival
SA Eco Film Festival - 31 Mar 2016 to 3 Apr 2016, Cape Town | 1 Apr 2016, Cape Town


Henley Business School launches Executive Speaker Programme
Unique Speaker Bureau - 4 Apr 2016 to 7 Jun 2016, Johannesburg


Quotes
H. Jackson Brown, Jr.
"The best preparation for tomorrow is doing your best today."
Sam Levenson
"Don't watch the clock; do what it does. Keep going."
Arthur Ashe
"Start where you are. Use what you have. Do what you can."

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