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Tapping into the youth market Our focus on brand managers is still going strong as we reach the end of the month, with Trevor Ormerod, GM of sales and marketing at Times Media, letting us in on what to expect from the 12th annual Sunday Times Generation Next Youth Marketing Conference, Interactive Showcase, Awards event this June and how brand managers can better tap into the youth market. Sticking with the idea that the cool kids know what works, the Entrepreneurship Survey, provides a glimpse into the world of young entrepreneurs in Africa - particularly those in the 15 to 25 age group. Facebook has also launched educational materials on ad auctions, to help those of us who are a little out of that market age-wise understand how the Facebook ad auction actually works in order to better reach the lucrative youth market that's always got an eye on social media. Go forth and conquer! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
|  | [Leigh Andrews] Effective brand management today is about more than simply business as usual. Trevor Ormerod, GM of sales and marketing at Times Media, explains brand managers can better tap into the youth market, as well as how partnering with sponsors helps further build the Sunday Times Generation next Awards brand... read
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|  | Nicci Botha Chris Luyt, executive of marketing and sales of Bestmed chats about his brand, why TV advertising is losing its appeal and what inspires him... read | |  | Jessica Taylor The launch of Carling Blue Label beer is quite interesting as its history is deeply entrenched in Carling's Black Label product... read | |  | Ruth Cooper Sophie Doherty, the marketing manager of Big Concerts, gives us insight into the brand management of South Africa's biggest promoter. read | |  | Leigh Andrews Once your company's established with recognisable branding and a slogan on everyone's lips doesn't mean you've ticked 'brand management' off the list - there's still all the PR possibilities to consider, and how those can make or break the brand... read | |  | Leigh Andrews This week, we find out what's really going on behind the selfie with Busi Sizani, partnerships manager at Uber South Africa... read | |
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Issued by Bizcommunity.com | | |
 | On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Amanda Cromhout... read | | |
 | We must stop thinking that marketing is a tool to find you new business. Marketing is business. And good marketing really works... read | |  | Leigh Andrews How do you enthral a marketing journalist with a background in psychology during work hours? Let her listen to one of the world's leading behavioural economists explain at length how marketers can better connect with customers by tapping into their basic decision-making processes... read | |
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 | Pendoring extends competition to all indigenous languages, Umpetha Award adds overseas tour... read | |  | Dee Stephens There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet... read | |  | The winners of the January/February Creative Circle Awards have been announced... read | | Issued by The Jupiter Drawing Room Cape Town | |
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Issued by Just Design | | |
Kristina Azarenko, Issued by DreamTechie | | |
Issued by Stretch Experiential Marketing | | |
Issued by Mortimer Harvey | | Issued by World Wide Creative | | |
Issued by The Rand Show | | Issued by The Rand Show | | |
 | Founder and CEO of VICE Media, Shane Smith has been named as the Cannes Lions 2016 Media Person of the Year. He will receive his award during International Festival of Creativity on Wednesday, 22 June... read | |  | Pieter-Louis Myburgh, Rapport's investigative reporter, is the recipient of the 2016 Taco Kuiper Award for investigative journalism... read | |  | Entries to the Standard Bank Sikuvile Journalism Awards 2016 opened on 18 March. The Awards, a highlight on the newspaper calendar, will take place on 28 July this year. The closing date for entries is Friday, 22 April 2016... read | | |
 | A mobile-based, menu-driven research application offers users the opportunity to survey participants, on their cellphones using USSD menu-driven technology... read | | |
 | Late last week Facebook announce that it was releasing a host of education materials aimed at helping advertisers to understand how the Facebook ad auction works... read | | |
 | The first night of the 10th annual South African Film and Television Awards (SAFTAs) was a celebration of excellence at the Gallagher Estate in Johannesburg... read | | Issued by e.tv | | |
Issued by Student Village | | |  | Is it a logo? Is it an illustration? Is it a poster? The variety of this design from a Japanese courier company stirred up a lot of different aspects, making it the pick of the day from this judge... read | |  | A powerful campaign, which plays on Hitler's book Mein Kampf, where Germans portray their struggle against racism in Germany... read | |  | How can a brand trend on social media without even advertising during the biggest sporting event of the year? This is what Volvo did during the SuperBowl... read | | | More International | |
| - Continuum appoints Help Desk vice president - more info
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|  | Professional senior advertising sales executive. Read more >> |
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 | Copywriter wanted for Gorilla Jozi. If words are your art keeping strategy at heart, then your energy and talent will match ours. Read more >> |
| Art/creative director wanted for Gorilla Jozi. This position comes with the freedom to create what you dream and be responsible to a team. Read more >> |
| Art director wanted for Gorilla Jozi. Senior design position, requiring imagination and a wide skill set within a creative team of thinkers. Read more >> |
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Group Africa Marketing is looking for a creative strategist/writer to join its in-house creative hub that develops compelling and powerful campaigns, strategies, stories and experiences for its partners. Read more >>Business of Design is looking for a dynamic person with sponsorship experience to be partnership and sales strategist for its annual conference programme in Cape Town and Johannesburg. Read more >>
| | | | | SA Eco Film FestivalSA Eco Film Festival - 31 Mar 2016 to 3 Apr 2016, Cape Town | 1 Apr 2016, Cape Town | | |
| H. Jackson Brown, Jr. "The best preparation for tomorrow is doing your best today." Sam Levenson "Don't watch the clock; do what it does. Keep going." Arthur Ashe "Start where you are. Use what you have. Do what you can." |
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