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Marketing & Media South Africa

2016 business success secrets

One way to get the business year off to a good start is by looking at last year's success and building on it by learning from it.

With their 'media agency of the year' win at the recent Annual AdFocus Awards, Vizeum is one such successful industry leader. I chatted to Kelvin Storie, managing director of Vizeum Johannesburg about what it takes to be a successful media agency and what we can expect in the coming months.

This is proof that businesses that haven't made the digital leap simply won't survive in 2016. A big part of that is making sure your online offering is in line with what your consumers expect, to ensure continued growth in revenue and reach.

In this light, Adegboye Adeniyi looks at whether linking to another website is the key to help website traffic to grow and how it ties into the law of reciprocity.

Lastly, if you're looking for a new spot for your office mug entirely, you're in luck as Tanya Eksteen offers job-hunting tips that go beyond the obvious CV clean-up.

Happy business reading!

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Weekly top stories
That winning Vizeum vision

Leigh Andrews

With so many media agencies servicing the local marketing industry, what does it take to really make an impact? Having clinched the title of 'media agency of the year' at the recent Annual AdFocus Awards for the first time, Vizeum has the answers... Read

Will linking to another website help my traffic to grow?

Adegboye Adeniyi

As I sat down to write my next article, I was thinking what should I talk about? Different topics ran through my head and while I was trying to decide, I received an email asking a question about the impact of linking out to a website..? Read

Job hunting? Here's some tips for the New Year

Tanya Eksteen

If you're feeling in a rut at work, the beginning of a new year is a great time to make a fresh start and begin the hunt for a new job... Read

Marketing
IAS launches list of agencies that can meet a brief
The Independent Agency Search and Selection (IAS) Company has launched an innovative service to marketers and procurement officials that consists of a qualified list of agencies that could meet a brief... read
Advertising
ADC juries for Advertising & Digital include South African
The Art Directors Club has selected the advertising and digital juries for the 95th ADC Annual Awards. The two juries represent 29 creative leaders from 15 countries... read
AMASA Workshop still open for bookings
CRM
Brand loyalty is dead

Tess Sulaman

Where are we headed in this fiercely competitive tech world, and how do we keep our customers satisfied? read
CSI
Submit entries to Nelson Mandela-Graça Machel Innovation Awards now
Entries for the 2016 Nelson Mandela-Graça Machel Innovation Awards close for submission on 17 January 2016... read
Digital
SEO and content marketing

Gordon Barker

Currently search engines apply various algorithms to their search results which aim to provide the user with an accurate result of what is being searched for... read
Live stream to both your digital signage in-store and your website

Gordon Barker

During the 18 years of doing online business I realised that video can become life changing to companies and brands in 2016. We all know how powerful TV advertising is... read
Good SEO for years of free traffic

On Yavin

Gone are the days when you could just hope to avoid the whole online aspect and focus exclusively on offline marketing strategies and methods... read
Digital innovation given a boost at AfricaCom

Issued by Amorphous

Entrepreneurship
Three main mistakes startups make

Eugene Rudenko

Launching a startup is not easy, but through trial and error the startup community has gained enough experience and the most common pitfalls can be avoided... read
Entrepreneurship
The new and the now

Jackie Burger

My inquisitive nature has always been a driving force in my field of study and subsequent career choices... read
Events & Conferencing
Media strategy conference in February
There will be a Media Strategy conference on 18-19 February 2016 at the Indaba Hotel, Fourways Sandton... read
PechaKucha drags you into a live situation with atmosphere, energy and real human interaction

Issued by Speakers Inc

Media
Independent Media, Sekunjalo and SACTWU take a firm stand against racism

Issued by Independent Media

Mobile
How to choose the best name for your mobile app

Mehul Rajput

Building a mobile application demands patience and perseverance. After a long and iterative process, developers tend to rush through the final stages and drag the project to the finish line... read
A 'mobile safari' inspired by the Big 5

Carmen Murray, Issued by Mobitainment

Newspapers
[NewsMaker] Bongani Siqoko

Louise Marsland

Bongani Siqoko will take over as the new editor of the Sunday Times on Monday, 11 January 2016. Siqoko was appointed editor of East London's Daily Dispatch, Saturday Dispatch and DispatchLive in June 2013... read
Online Media
Deadline for IMA Web Awards extended
The deadline for entries to the 2016 IMA Web Awards has been extended to 15 January 2016. Entries of website, app, blog, microsite, video, ad, game or social media campaigns for mobile... read
When "tweets are my own" disclaimer becomes a company's affiliation

Cecilia Mohlala

A new year has started, and social media is abuzz with comment and views dealing with racism, as well as companies calling their employees to order... read
Five YouTube marketing secrets to keep in mind

Boris Dzhingarov, Issued by Monetary Library

When having a website designed, think like the user

Boris Dzhingarov, Issued by Monetary Library

Recruitment
Pinterest appoints first head of diversity
[NEWSWATCH] The companies of Silicon Valley have been slowly but surely changing the notion that the technology sector is a man's world. Now Pinterest is leading this change with the appointment of Candice Morgan... read
Social Media
Social media dominated by Cliff, Sparrow - says ROi Media

Kaveel Singh

Controversial radio personality Gareth Cliff and realtor Penny Sparrow have dominated South African social media in the past week, ROi Media has said... read
Facebook Messenger app grows to more than 800 million users
Facebook announced on Thursday that the number of people using its Messenger application monthly has shot past 800 million, with more features on the way to win even more fans... read
Facebook open for 2016 Awards
For the fifth year, the Facebook Awards celebrate the best creative work being shared on the Facebook platform. More businesses are using Facebook and Instagram to connect with audiences and tell stories... read
Online marketing revolution: The role of social media
Khumalo in hot water over racist Facebook post

Thulani Gqirana

Twitter looking to extend 140 character limit
Hershel Jawitz on #PennySparrow debacle
What do netiquette, reputation and security have in common?

Issued by Mortimer Harvey

TV
Netflix explains 'missing' content for SA service

Gareth van Zyl

Television shows such as House of Cards, Orange is the New Black and Grey's Anatomy are unavailable on Netflix in South Africa owing to content rights... read
Netflix launches in South Africa
[NEWSWATCH] The biggest TV streaming service in the world, Netflix, has gone global. It's launched in 190 countries around the world and SA is one of them... read
Social Media
Standard Bank suspends Chris Hart over 'racist' tweet

Fadia Salie

In a day in which the penny dropped on racism in South Africa with the Penny Sparrow "monkey" scandal gripping the country, Standard Bank dropped another bomb to announce the suspension of economist... read
International
Google to produce Project Tango 3D phone with Lenovo
LAS VEGAS, USA: Google and Lenovo said Thursday they would team up to produce the first smartphone using three-dimensional mapping developed for the US tech giant's "Project Tango..." read
App usage soars as smartphones take hold
SAN FRANCISCO, USA: Global app usage soared in 2015 as a growing base of smartphone users found new ways to use their devices, a study showed on Tuesday... read
Oculus to start taking virtual reality headset orders
LAS VEGAS, USA: Facebook-owned Oculus VR will begin taking orders for its Rift virtual reality headsets on Wednesday, as the doors of Consumer Electronics Show gadget extravaganza officially open in Las Vegas... read
UK's Cameron taunted after opposition Twitter feed hacked
Hong Kong bookseller disappearances cut deep into freedom fears
More International
Africa
Five mobile app trends to look out for in Nigeria 2016

Nkem Ndem V

Nigeria has witnessed an explosion of mobile apps in the last couple years, making it convenient for smartphone users to do everything from paying bills to saving money, shopping, ordering food, keeping up with news... read
More Africa
New appointments
  • Brand South Africa welcomes new chief marketing officer - more info

More people  Submit a Person
Jobs offered
Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a junior journalist or a recent graduate who wants to work in online media. Read more >>



Sub-Editor - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a sub-editor who wants to work in online media. Read more >>



Online Media/Publishing Internship - Pretoria
MyBroadbandMyBroadband is expanding its team. We are looking for a recent graduate who wants to work in online media - with a focus on the publishing and editorial sectors. Read more >>



Business Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a business journalist or a recent graduate who wants to work in online media. Read more >>



Traffic/Digital Project Manager - Cape Town
Are you looking for the most fulfilling (and fun) traffic / digital project management opportunity around? CleverClicks is a fast-growing and funky digital marketing agency in Cape Town. Read more >>



Mid-Senior Digital Account Manager - Johannesburg
Firewater GroupAre you confident and likeable? Can you get things done? Firewater Interactive is a creative digital agency seeking the perfect match to join its growing client service team. Read more >>



PPC/SEO Campaign Manager - Johannesburg
We're looking for an experienced, enthusiastic PPC/SEO campaign manager with a proven track-record in paid search marketing to manage SEO and PPC online marketing campaigns. Read more >>



Direct Online Marketing Manager - Johannesburg
Fleet Street Publications is looking for an experienced direct online marketing manager. Read more >>

Online News/Information Content Manager - Cape Town
We are looking for an online news and information content manager for The SA Art Times monthly printed magazine, daily Web and Facebook news updates. Read more >>


Motion Graphics Designer - Cape Town
We're seeking a talented animator/motion graphics designer to join our growing Cape Town team, making awesome explainer animations. Read more >>


Product Specialist - Johannesburg
The marketing world has changed. Managing brand assets has become challenging. Media Host provides solutions that connect the marketing and advertising ecosystem enabling collaboration between brands, agencies and production partners. Read more >>





New events to diarise
Effective customer care
Front Foot Strategic Consulting - 21 Jan 2016, Randburg | 22 Jan 2016, Boksburg | 16 Feb 2016, Randburg


Business writing
Provox Centre for Public Relations & Communication - 27 Jan 2016 to 29 Jan 2016, Ferndale, Randburg | 14 Mar 2016 to 16 Mar 2016, Windhoek, Namibia | 30 Mar 2016 to 1 Apr 2016, Ferndale, Randburg | 20 Sep 2016 to 22 Sep 2016, Ferndale, Randburg


One-day social media course
Digital Business Academy - 27 Jan 2016, Johannesburg


Storytelling in the digital age
Storytelling.co.za - 4 Feb 2016, Johannesburg


Y!CON 2016
Student Village - 17 Mar 2016, Johannesburg


Crisis communication and reputation management
Provox Centre for Public Relations & Communication - 22 Mar 2016 to 23 Mar 2016, Ferndale, Randburg


Creative writing
Provox Centre for Public Relations & Communication - 7 Apr 2016 to 8 Apr 2016, Ferndale, Randburg


Next newsroom management
Rhodes University - 17 Apr 2016 to 18 Nov 2016, Grahamstown


Social media and networking for PR
Provox Centre for Public Relations and Communicati - 21 Apr 2016 to 22 Apr 2016, Ferndale, Randburg | 4 Jul 2016 to 5 Jul 2016, Ferndale, Randburg | 7 Jul 2016 to 8 Jul 2016, Cape Town


Essentials of digital media management
Sol Plaatje Institute, Rhodes University - 2 May 2016 to 6 May 2016, Grahamstown


Upcoming events
The New Year design series
iLead Training - 18 Jan 2016 to 29 Jan 2016, Pretoria


Quotes
Eleanor Roosevelt
"No one can make you feel inferior without your consent."
Albert Schweitzer
"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."
Benjamin Disraeli
"Nurture your minds with great thoughts. To believe in the heroic makes heroes."
Robert Louis Stevenson
"Don't judge each day by the harvest you reap but by the seeds that you plant."
Jenna Alatari
"All you need is a vision and a little passion to meet success."

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