Brand building in Africa: Demystifying the African marketplace
Brand building in Africa: Demystifying the African marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.

By Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 16 hours ago

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...

20 Apr 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 19 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 18 Apr 2018

Battle of the brands for emerging market hearts
Battle of the brands for emerging market hearts

While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.

Issued by Ipsos 17 Apr 2007

365 Digital signs first Adtech client in Kenya
365 Digital signs first Adtech client in Kenya

Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

Issued by 365 Digital 16 Apr 2007

Volcano assists Airlink's expansion in Africa with new routes to paradise
Volcano assists Airlink's expansion in Africa with new routes to paradise

Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.

Issued by Volcano 13 Apr 2007

Bizcommunity.com launches into Africa
Bizcommunity.com launches into Africa

After leading the South African business-to-business and online media in publishing daily news to the media, marketing and advertising community in South Africa, Bizcommunity.com is launching into Africa to provide our readers on the continent and advertisers with comprehensive and durable content country by country - adding to the 800 000 newsletters it already distributes monthly with SA-specific content in this industry.

Issued by Bizcommunity.com 12 Mar 2007

Reuters launches daily African TV

Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.

12 Nov 2006

Ribeiro is new MD of Ogilvy Johannesburg
Ribeiro is new MD of Ogilvy Johannesburg

Julian Ribeiro is taking over the reins from outgoing MD of Ogilvy Johannesburg, Nandi Scorer, who recently announced her resignation to settle in Cape Town. Ribeiro's role is to build on the recent success of the agency, which in 2005 boasted an 82% success rate in the pitch process, and an 88% improvement in creative output over the previous year.

13 Jun 2006

African perspectives on PR education

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006

Cinevation scoops 2006 Roger Garlick Award
Cinevation scoops 2006 Roger Garlick Award

Cinevation walked off with its third Roger Garlick Award at the Financial Mail AdFocus Awards ceremony last night, 8 May 2006. The enchanted Harry Potter experiential 'Book Store', conjured up by Marisa Torrani and Karen Bailey for Exclusive Books last year, grabbed the judges' attention and, besides being awarded an AMASA Gold Award, this entry was voted the best overall, earning Cinevation the 2006 Roger Garlick trophy.

8 May 2006

Anti-corruption stance offers PR opportunity

Following on the World Economic Forum meeting last week in Davos, the Partnering Against corruption Principles for Countering Bribery guideline has been published on the World Economic Forum website. For communication consultants this offers an enormous opportunity, since there will shortly be a widespread awareness campaign to encourage enterprises across the world to commit to these principles and design and implement internal processes and monitoring to apply these rules to their business.

By Lorraine Robertson-Tarr 6 Feb 2006

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