Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Mobile News for Africa Grant Scheme launched

PARIS, FRANCE / DARMSTADT, GERMANY: The World Association of Newspapers and News Publishers (WAN-IFRA) has launched its 2012 Mobile News Grants and Training Scheme, providing newspaper companies in Sub-Saharan Africa an opportunity to develop or expand their mobile platforms. 13 Mar 2012 10:17

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Arab TV springs to life: Pay TV subscribers to top 10 million in 2012

LONDON, UK: Record numbers of households across the Middle East and Africa are signing up for pay TV, according to new research from Informa Telecoms & Media. 2 Nov 2011 11:35

Are you the world's most networked person?

[Issa Sikiti da Silva: @sikitimedia] Western Union, the multinational company specialised in money transfer, is celebrating its 160th anniversary by launching a global online network - a Facebook-linked platform meant to hunt for the most networked person in the world. The South African launch took place yesterday, Thursday 4 August 2011, in Rosebank simultaneously with Ghana, Kenya and Morocco. 5 Aug 2011 12:05

Google+ launch puts pressure on Facebook

As two technology giants in Google and Facebook position themselves to dominate the social networking space, an information and communications technology expert has warned against complacency, in particular from market leader Facebook. 8 Jul 2011 10:01

Neo@Ogilvy global CEO talks up role of emerging markets, mobile

[Herman Manson: @marklives] Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company. 5 Jul 2011 13:30