Multinational brewing giant Anheuser Busch InBev (AB InBev) has elected Michel Doukeris, president of AB InBev's North America zone, to succeed Carlos Brito as chief executive officer, effective 1 July 2021. Brito will step down after 15 years as CEO and 32 years at the company.
The International Air Transport Association (IATA) has welcomed the agreement by the G20 Tourism Ministers to support the safe restoration of mobility by following the G20 Rome Guidelines for the Future of Tourism.
According to IndexBox latest report, the production of major types of citrus fruits, except that of lemons and limes, grew in 2020 thanks to good weather conditions in most producing regions. Citrus fruit exports and demand indicated gains in all the categories considered.
Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives, according to global market research company Euromonitor International.
1. The seasoned consumer: Long-time regular consumers who use cannabis to enhance their well-being. Twenty-four percent of these consumers suffer from high or extreme stress while 64% are strongly in favour of recreational legalisation.
2. The casual social: Younger, newer consumers leveraging cannabinoid products as part of their wider lifestyles. Seventy-five percent of them take vitamins or health supplements at least monthly, while 61% are strongly in favour of recreational legalisation.
3. The dabbler: Occasional cannabis users, familiar and comfortable with the substance but unlikely to see it as a key part of their lifestyle. Sixty-eight percent are in favour of its legalisation for medical use while 45% believe legal cannabis should be at least as widely available as tobacco and alcohol.
4. The cannacurious: A broad consumer group with an interest in adult-use cannabis consumption if legalised in their countries but with limited knowledge about cannabinoid products. Fifty-six percent are in favour of legalisation for medical use, while only 43% support adult-use liberalisation.
5. The unsparked: Consumers who are outwardly negative towards cannabis use but express enough uncertainty that many could be persuaded to engage further. Eighteen percent of these consumers believe that cannabis is unsafe, while 8% see cannabis as something that enhances a user’s lifestyle (8%).
6. The naysayer: Strongly against adult use – only 8% in favour of legalisation – they are not an immediate target for producers and brand owners. Fifty-one percent state that they either have no or low levels of daily stress – the least stressed of all profiles.
“Cannabis user profiling is also relevant for cannabis-adjacent FMCG industries as more global consumers have access to cannabinoid-infused products. Cannabinoid consumers report drinking less alcohol, smoking less and taking fewer consumer health products across markets,” says Shane MacGuill, senior industry manager for nicotine and cannabis at Euromonitor International.
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