#BizTrends2017: The Big Rethink - Seismic trends in marketing
#BizTrends2017: The Big Rethink - Seismic trends in marketing

As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?

By Shireen Jaftha 2 hours ago

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African online shopping trends in 2017

The digital age has seen the rise of many activities that used to require you to leave the house, but can now be done from the comfort of your couch. That of course includes many people's favourite thing to do, blow all our hard earned cash… Shopping.

19 hours ago

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Business advisory services for Africa

EY announced the creation of borderless advisory services for their clients across Africa, India and the Middle East.

20 hours ago

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Africa's economic prospects in 2017 - 10 countries to watch

The continued failure of commodity prices to recover significantly and the global slowdown of economic growth, especially in China and other emerging markets, made 2016 a tumultuous year for many African economies, indeed, "the worst year for average economic growth" in the region in over 20 years, according to a report from Ernst & Young.

By J. Peter Pham 1 day ago

123RF
Everyone is a ‘storyteller' these days

Recently, we lost out on a contract to a firm, apparently due to better pricing. When queried as to the winning firm's credentials, we were told that the successful party were former news show producers, and had described themselves on their website as “storytellers”.

By Stuart Rothgiesser 1 day ago

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ECA, NEPAD launch investors' guide for Africa infrastructure

DAKAR, Senegal - International experts, ambassadors, high officials and entrepreneurs gathered in Dakar in December for the launch of ‘16 infrastructure projects for African integration'. This document is an investors' guidebook produced by the Economic Commission for Africa and the NEPAD Agency.

1 day ago

#BizTrends2017: The year of living simply
#BizTrends2017: The year of living simply

2017 should be the year of simplicity. Not to call myself old, but I grew up in an era where TV led the conversation, closely followed by radio. ATL agencies were rock stars with design and BTL communications a little rebelesque in their operations. Yep, it was a simple time.

By Rudy Hassiem 1 day ago

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How to contribute to investing in Africa's youth

ADDIS ABABA, Ethiopia - Young people in Africa are an enormous resource for the continent's developments. It is in this regard that African Union Heads of State and Government declared the theme for 2017 as ‘Harnessing the Demographic Dividend through Investments in Youth'.

1 day ago

FIA on Econet
Econet Media puts bet on fast-growing eSports

Econet Media is betting heavily on eSports, the latest phenomenon in online gaming. The online video activity is gaining popularity across the world, attracting millions of viewers. Lately, broadcasters have sought ways to enter the lucrative market.

1 day ago

Deseré Orrill
#BizTrends2017: Real time and real people, living real lives will count in 2017

Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.

By Deseré Orrill 3 days ago

Design thinking and empathy generation
Design thinking and empathy generation

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework.

By Robert Bloom and Katherine Train 13 Jan 2017

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New ‘Aspiring Africa' narrative fuelled by technology growth

The ‘Africa Rising' narrative is increasingly giving way to that of ‘Aspiring Africa', as the Base of the Pyramid (BoP) shrinks and the new middle class burgeons.

12 Jan 2017

Johanna McDowell
#BizTrends2017: Key advertising industry trends for 2017

Here are our forecast trends for 2017, from IAS:

By Johanna McDowell 12 Jan 2017