Becoming more human-focused in your problem-solving
Becoming more human-focused in your problem-solving

I am more convinced than ever that the best problem-solvers are those who are passionate about people and keep people at the core of solutions. They have the passion for finding the best solution to enhance people's lives or the environment.

By Helna Brown 21 hours ago

First ever Africa Trade Week Opens in Addis Ababa
First ever Africa Trade Week Opens in Addis Ababa

ADDIS ABABA, Ethiopia - The first ever Africa Trade Week opened in Addis Ababa this week with the Economic Commission for Africa's David Luke, urging participants to come up with solutions to unanswered questions about the Continental Free Trade Area (CFTA).

1 day ago

African exchanges should focus on smaller businesses
African exchanges should focus on smaller businesses

The African growth story is no longer a fairy tale. Over the past decade multinational companies, private equity funds and infrastructure development programmes have channelled capital to the continent as they began to realise the true potential it holds, but like most emerging market regions, Africa is no longer the 'flavour of the month'.

By Nonkululeko Nyembezi-Heita 1 day ago

Wizitup elearning platform introduced in Nigeria
Wizitup elearning platform introduced in Nigeria

Vericore Technologies Limited launched Wizitup, a learning platform for students and teachers. The platform is suitable for classroom use, as a solution for teachers and as a School Information and Administrative System (SIAS). It uses different methodologies that meet the needs of all students irrespective of their learning style.

1 day ago

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Zimbabwe police fire teargas at protest against 'bank notes'

HARARE, Zimbabwe - Riot police in Zimbabwe fired tear gas and beat up opposition protesters marching Wednesday through Harare against the new 'bond note currency', an AFP reporter said.

1 day ago

Image by 123RF
Naspers mulls reinvestment

Internet group Naspers may reinvest the $202m that is trapped in Nigeria, Angola and Mozambique as a result of a foreign currency liquidity crunch in those countries.

1 day ago

Harish Goyal, CEO of Zee Entertainment Africa
The A to Z of Zee TV with CEO Harish Goyal

Harish Goyal, CEO of Zee Entertainment Africa, shares the brand's broadcast success on the continent, explaining that marketing and programming work hand-in-hand as one can't survive without the other.

By Leigh Andrews 1 day ago

Nedbank launches Africa's first interactive ATM
Nedbank launches Africa's first interactive ATM

Nedbank officially launched the very first Interactive Teller and Banker ATM on the African continent, and in so doing, becoming the second bank to do so in the world.

1 day ago

What does successful digital transformation look like?
What does successful digital transformation look like?

The business world is changing. Historically, businesses were "analogue" in that they had a bricks-and-mortar store where customers would interact with real people and things were dealt with on a personal level.

By Tom Pegrume 2 days ago

James Maposa
Developing a brand strategy

After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base. You've built customer journeys that support you to deliver remarkable interactions, removing pain points and enhancing the pleasurable moments. The personas you've built have supported you to segment your market and understand how you can tailor your offering to meet their needs. The customer strategy also gives you an indication of the measurement framework you need to put in place to track your customer experience performance; including the identification of gaps, opportunities and improvement areas. Lastly, the customer strategy also provides a platform for your company to start thinking about customer relationship management services that it will need and whether this service will be internalised or outsourced. A cost benefit analysis should be leveraged to understand which option you will go with, including how core this function is to your overall operations.

By James Maposa 29 Nov 2016

BBC News app adds vertical video experience
BBC News app adds vertical video experience

BBC has launched a daily vertical video news product, allowing users to swipe through a curated list of 'videos of the day' and get an up-to-date summary of the day's news in an easy-to-consume and engaging format.

29 Nov 2016

Five business branding mistakes to avoid
Five business branding mistakes to avoid

Branding is very important for the success of any business. Companies such as Nike, Adidas, McDonalds and Google have continued to stand out due to their well thought-out branding strategies. Therefore, how you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs:

By Charles Mburugu 29 Nov 2016

123RF
Six steps to a better digital marketing strategy

Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers time and again will have the advantage. Luckily, engagement isn't impossible to capture in thanks to today's technology and social platforms.

By Jennifer Roberts 29 Nov 2016