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Marketing & Media South Africa

Building trust and good design

Welcome to June! If the year is progressing a little too fast for your liking, now's a good time to step back and reflect on your goals for the year and whether you're meeting them.

To help you with that task, Kate Niemöller of IQ Business highlights the current confusing ‘fake news' era and writes a follow-up to her recent Samra Conference presentation on fact-phobia vs credible data. She shares her personal favourite sessions from the conference and points out that information is a key indicator in the plummeting global trust deficit. As research professionals, there's nothing stopping us from questioning the content that passes our desks, or even barring it from being disseminated as a way to bring those levels of trust back up.

‘Dad is an authority figure most of us trust unquestioningly. In his latest #OrchidsandOnions column, now published in the weekly Saturday Citizen as he is acting deputy editor at The Citizen, Brendan Seery writes about ads that remind us to remember our dads as our heroes, especially fitting with Father's Day just around the corner.

Lastly, in the build-up to Loeries 2017, I also continue my jury president jabber. This time we chat to Pum Lefebure, co-founder and chief creative officer of Design Army in Washington, DC who is excited for her first visit to our shores to head up the design jury panel, as she has judged design competitions everywhere in the world apart from Africa. Click through for her views on why good design speaks a universal language, despite each place in the world having its own design sensibility.

Also remember that we're publishing a two-month content highlight burst to coincide with Youth Month and CSI Month this June and July - click here for more on how to showcase the nation-builders of our future and tell your CSI stories to our 464,000 readers and 50,000 social media followers.

Happy sixth month of the year!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
Lightwise © -
Are you a believer?

Kate Niemöller

A lust for clicks, and follows, shares and likes - and even votes in politics - has sullied our judgement and contorted our perspectives. It is concerning is that the popularity of “alternative facts” born out of this, is gaining momentum. Read

#Loeries2017: Jury president jabber with Pum Lefebure
#Loeries2017: Jury president jabber with Pum Lefebure

Leigh Andrews

I chatted to the four recently revealed international jury presidents for the Loeries. Next up is Pum Lefebure, co-founder and chief creative officer of Design Army in Washington, DC... Read

Screenshot from the ad.
#OrchidsandOnions: Remembering our dads as our heroes

Brendan Seery

With the #MenAreTrash campaign's angry memes swirling all over the Internet - and even into newspapers, radio and TV - it is interesting to be reminded that, much as we can be pigs sometimes, there are decent males out there... Read

Cannes Lions
Lions Health announces programme
Lions Health announces programme
Lions Health full content programme has been announced, exploring life-changing interventions and products in healthcare and pharma... read
Trends
Seven creative economy trends from Saco Conference
Seven creative economy trends from Saco Conference
The Saco Conference on ‘Creative Economy and Development' has revealed seven emerging creative economy trends... read

Youth Month
#YouthMonth: What's on Your Plate competition highlights student innovation
#YouthMonth: What's on Your Plate competition highlights student innovation
What's on Your Plate, an online cookout competition challenges students to cook a meal using the “student, fridge and pantry” all while sharing their innovative and positive solutions to SA's problems... read
Read more
Branding
Raimund Snyders, CEO of Old Mutual Insure
Goodbye Mutual & Federal, hello Old Mutual Insure
As of today, Mutual & Federal will be known as Old Mutual Insure... read
#Winning with the new Cadbury P.S. bar
#Winning with the new Cadbury P.S. bar

Issued by Just Design

Cadbury's P.S. bar secured a unique space within the confectionary market, but the packaging and messaging had lost its relevance with consumers and needed to be reworked and reinvented... read

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Cinema
Image provided.
Adventurous filmographers can enter Cape Union Mart Adventure Film Challenge
The annual Cape Union Mart Adventure Film Challenge is open for entries of 5-minutes short films highlighting outdoor passions... read
CSI
Alliance Media observes World Environment Day
Alliance Media observes World Environment Day

Issued by Alliance Media

Alliance Media joins in the celebration of World Environment Day, recognising that everyone has the responsibility to take responsibility for our environment... read
Exhibitions
It's time to get ‘reel' with the Madex Cinema Theatre
It's time to get ‘reel' with the Madex Cinema Theatre

Issued by Madex

If there's one thing of which visitors to the Madex 2017 (Africa's brand spanking new marketing, advertising, design, social media, eventing and all that good stuff) expo can be assured, it's that this will be an event with a difference!.. read
You're invited to test the latest tech at Madex/Markex
You're invited to test the latest tech at Madex/Markex

Issued by Scan Display

Visualise this: you're attending a conference on urban planning, and the speaker pulls up a virtual 3D model of a city which he navigates you through as he explains the infrastructure you are seeing... read
Research
Admap Prize 2017 winners announced
Admap Prize 2017 winners announced

Issued by Kantar TNS

How should TV and social media be used to maximum effect? Kyle Findlay of Kantar TNS South Africa wins silver for his paper, “Four tips for using TV with social”... read
Image provided
Pope Francis ahead of Trump, Modi on Twitter
Burson-Marsteller's has released its 2017 Twiplomacy Study results, which shows Pope Francis is the most followed world leader on Twitter... read
Facebook, Instagram research into gender bias
Facebook, Instagram research into gender bias
Researching user-generated content on Facebook and Instagram can provide significant insights into what people think and how they feel... read
Sponsorship
Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa
Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa

Issued by Openfield

Nissan has named the number one ODI bowler in the world, Kagiso Rabada and former South African captain and cricket legend Shaun Pollock as brand ambassadors to further leverage the company's global sponsorship deal with the International Cricket Council (ICC)... read
TV
iflix launches iflix Africa for continent
iflix launches iflix Africa for continent
iflix Africa will make iflix's Subscription Video on Demand (SVoD) service available to over 500 million consumers across the African continent... read
International
Digital Signage Conference, Florian Rotberg MD Invidis Consulting - image provided.
Digital Signage Summit Europe 2017 introduces DooH, Smart Cities, retail applications
The Digital Signage Summit Europe (DSS Europe) takes place at the Internationales Congress Center München on 5-6 July in Munich and the conference theme is ‘Digital Signage at the Crossroads - New Technology, Changing Demand and Market Consolidation'... read
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New appointments

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Jobs offered
Senior Digital/ Motions Designer/3D Animator - Johannesburg
Award winning creative agency seeking candidates that are obsessed with design aesthetic and innovative ideas. Don't reference "Behance" work, join us and create your referenced references... Read more >>


New events to diarise
SEO Professional Certification Program - 18 Jul 2017 to 20 Jul 2017, Cape Town | 26 Jul 2017 to 28 Jul 2017, Johannesburg
This SEO course will equip you with the relevant skills and tools to optimise and maintain a successful SEO plan. Read more >>



Certified Digital Marketing Professional - International Diploma - 14 Aug 2017 to 18 Aug 2017, Johannesburg
This five-day practical course has taught by leading digital marketing practitioners. By taking this course you will learn how to use the internet as an effective marketing channel. Read more >>



Social media and content marketing course - 21 Aug 2017 to 22 Aug 2017, Johannesburg
This course will take you through practical steps to audit, create, market and measure your online content through social platforms. Read more >>



Mobile and Content Marketing Conference
Knowledge Integration Web - 29 Jun 2017 to 30 Jun 2017, Johannesburg


Selling Digital Media for Campaign Success
Red & Yellow School - 3 Jul 2017 to 4 Sep 2017, Countrywide


Marketing to Millennials Seminar
Knowledge Resources - 27 Jul 2017, Johannesburg


Proofreading and editing
PRISA - 2 Aug 2017 to 3 Aug 2017, Johannesburg


PRISA: Creative writing for the media
PRISA - 15 Aug 2017 to 17 Aug 2017, Johannesburg


Upcoming events
Feature writing
Institute for the Advancement of Journalism (IAJ) - 6 Jun 2017 to 7 Jun 2017, Johannesburg


Digital Customer Engagement Conference
Trade Conferences International - 7 Jun 2017 to 8 Jun 2017, Johannesburg


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Allen Ginsberg
"Whoever controls the media, the images, controls the culture."

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