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Ignore social media marketing at your brand's peril... This week, Thabiso Moloi lets us in on the best kept marketing secret most brands and marketers aren't aware of. Hint: It's about looking beyond the obvious Twitter and Facebook profiles and replicating those marketing efforts across YouTube, Instagram and influencer marketing. Roane Swindon also offers four sales tips to help you land that important sale, with a reminder that sometimes it's best to go back to basics, such as tapping into your target market's emotions and selling them an experience. Fittingly, Beverley Klein finds out more about this week's NewsMaker, Hannes Prinsloo - he's the country representative for mobile phone app Shazam, which connects users and artists across myriad channels - and now advertisers too, through their new 'Shazam for Brands' offering. Danette Breitenbach looks into 'satisfying the curious', based on Discovery Networks' recent undertaking into why people watch non-fiction at all, particularly in today's time-strapped world where distraction lies around every corner, on every screen. Lastly, with our focus still on #YouthMonth, Student Village also offers five reasons SnapChat is booming with SA's youth and I find out what makes Loeries CEO Andrew Human tick, with just a few weeks to go until Loeries ® Creative Week TM 2016... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Thabiso Moloi] Many brands today have realised the importance of having social media presence and using that to engage and market to their customers... read
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Roane Swindon Going back to basics is sometimes what you need to help you land that important sale... Read | Beverley Klein The popular mobile app, Shazam, which connects users and artists, has appointed Hannes Prinsloo as country representative for South Africa... Read | Danette Breitenbach We are living in a time where we are overloaded with information, and instead of knowledge being power, it can be a stress - or not, as knowledge is more about pleasure. Read |
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|  | SnapChat is changing the SA's social media landscape as we know it. You may have thought it's being used to send naughty pictures that last 10 seconds on a phone before it's deleted but turns out we couldn't be more wrong... read | | |
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 | Creatives around the world are encouraged to enter The Gunn Report Cannes Sweepstakes and see if they agree with The Gunn Report's predictions on potential Film or Film Craft Lion... read | | | | | |
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![[Biz Takeouts Podcast] 177: The Marketing Mix Shopper Path to Purchase speaker Amanda Cromhout](https://biz-file.com/c/1606/346728-120x120.jpg?2) | On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Amanda Cromhout... read | |
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 | Issued by Bittersuite Wazoogles Superfoods has a deep and undeniable passion for health, believing that the sky is the limit. The brand has big aspirations and wants to lead the lifestyle and health category in a way that's never been done before... read | |  | Jimmy Rohampton, Issued by Naija Writers' Coach A stolen brand could be as painful as a stab in the back. Yet, it happens every day. So if you've been working relentlessly to build a unique business brand, the first thing you should do is to protect your brand... read | |
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 | Peter Richards, Issued by Jellyfish South Africa Building any new site requires careful SEO management. Jellyfish's senior SEO manager, Peter Richards, presents his seven-point plan to help improve site visibility... read | | |
 | The recently released Global Entrepreneurship Monitor South African Report 2015/16 indicates that entrepreneurial intentions among South Africans has dropped by almost 30% in 2015... read | | |
 | Leigh Andrews While you probably know of him from his run as Loeries CEO, in his'past life Andrew Human was the world's leading expert on the electrochemical behaviour of cemented carbides. He says you definitely don't know him for his dancing... read | |
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 | The Gauteng WordPress community (one of the largest WordPress groups in Africa) has received approval for the preplanning and hosting of Johannesburg WordCamp in Q3, 2016... read | |  | Issued by 24.com South Africa's biggest news website is commemorating the 40th anniversary of the Soweto Uprising by inviting school children to help edit News24 for the day... read | | |  | A new brand platform, called 'Keep Discovering', to promote the various flavours and combinations that Subway offers, will be supported by a heavyweight £2.5m spend... read | | | More International | |
| Junior-mid weight graphic designer needed for small advertising agency in North Riding - The ideal candidate will have a strong design background with three to five years' work experience. Read more >>Xanita is a manufacturer of paper composite board exporting our product all around the world Read more >>
| | | Photography in practise short courseVega School - 25 Jun 2016 to 16 Jul 2016, Johannesburg | 25 Jun 2016 to 16 Jul 2016, Pretoria | 25 Jun 2016 to 16 Jul 2016, Durban | 25 Jun 2016 to 16 Jul 2016, Cape Town SketchUp short courseDesign School Southern Africa - 2 Jul 2016 to 20 Aug 2016, Johannesburg | 2 Jul 2016 to 20 Aug 2016, Durban | 2 Jul 2016 to 20 Aug 2016, Pretoria |
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| Nikos Kazantzakis "In order to succeed, we must first believe that we can." |
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| LOWFAT has opened a press office on Bizcommunity.com! Professional email marketing software with Inxmail
We are focused on helping you power up your eCommerce and Connected email marketing - Inxmail Professional is a world leading email marketing software product.  Twitter |
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![[Newsmaker] Hannes Prinsloo from Shazam](https://biz-file.com/c/1606/346742-150x78.jpg?2)
