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Marketing & Media South Africa

Today's top stories
#BrandManagerMonth [Behind the Selfie] with... Nigel Pierce

Leigh Andrews

This week, we find out what's really going on behind the selfie with Nigel Pierce - on-air presenter at Good Hope FM and personality behind the 'Nigel Pierce Show' brand... Read

What's going on with M4JAM?

Stuart Thomas

This is interesting. WeChat users signed up to microjobbing service M4JAM were on Monday greeted with a message telling them to cash out all the money from their wallets before 31 March... Read

[Behind the BBC Story] Lerato Mbele

Leigh Andrews

As BBC World News celebrates its 25th anniversary this month, Africa Business Report presenter Lerato Mbele exclusively shares her favourite BBC story she's covered, as well as top media trends to watch out for in 2016... Read


Brand Manager Month
#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Jessica Taylor

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg... read
Read more
Biz Takeouts
[Biz Takeouts Lineup] 166: Celebrating public relations with the PRISM Awards 2016
Tune in to the Biz Takeouts Marketing & Media radio show on 17 March 2016, from 9-10am, as show host Warren Harding takes a look at the 2016 PRISM Awards... read



Marketing
Effective targeting, anyone?

Issued by Effective Intelligence

The customer is more in control of the buying process than the company, so how do you reach consumers at this individual level to leverage the relationship between your brand and your customer? read
Advertising
[Orchids & Onions] KFC's kids vs Proteas pitch adds to the 'hit and giggle' of T20

Brendan Seery

Given the realisation that junk food, fast food and sugar are all becoming health swear words, it is not unexpected that those companies that deal in them should start remaking their images as caring protectors of national well-being... read
Promise wins Futurelife

Issued by Promise Brand Specialists

After a multi-agency pitch process, Promise has been appointed as the integrated agency of record for Futurelife... read



Branding
The ink revolution: the subtle merge of brands and print

Issued by Gawk

There's been a quiet revolution in design strategy with regard to branding and what has become the new imperative of print... read
Demo Plinth displays - simple, yet sophisticated

Issued by Rocket Creative

Display solutions need not be ultracomplex nor expensive to deliver the necessary functionality and aesthetics required by brands to promote within retail... read
Design
Savanna goes Loco

Issued by Just Design

Iconic brand Savanna is bringing yet another first to South Africa by launching a special release tequila-flavoured cider... read
Digital
Five steps on adapting your marketing to this age of analytics

Gary Wright, Issued by Powerhouse Advertising

In this digital, data-driven age, the potential for marketers to gather useful data has increased by vast amounts - the question is, do you know how to do it? More importantly, are you gaining useful insights from it?... read
Direct Marketing
Mortimer Harvey signs Loyal Solutions partnership in India

Issued by Mortimer Harvey

Mortimer Harvey has announced their new partnership with top Indian direct marketing agency, Select Direct Marketing Communications... read
Entrepreneurship
Becoming a better entrepreneur requires foresight
Abraham Lincoln said, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." His productivity secret was good preparation and using an effective tool for the task... read
Events & Conferencing
All-star line-up set to shine for Cape Town International Jazz Festival's free community concert

Issued by espAfrika

It's an all-star line-up for Cape Town's favourite free concert that will take place at Greenmarket Square on Wednesday, 30 March, from 5-11pm... read
Exhibitions
Couples learn how to bulletproof their marriage and invest in a life long relationship

Issued by Universal Church of the Kingdom of God

Many visitors to the Bulletproof Marriage stand at the Wedding Expo welcomed the opportunity of chatting to married couples who shared wisdom and insights gained from the international best seller Bulletproof Marriage... read
Sales
Sales is DNA of business
At the Build a Business Live conference, held at Gallagher Convention Centre late last week, Mark Keating of Sales Guru said that business could not survive without sales... read
International
[One Show 2016] judge pick of the day: This Girl Can by FCB Inferno/London
"I jiggle therefore I am; sweating like a pig, feeling like a fox"... I kick balls, deal with it. Damn right I look hot." Insights into the world of female sport made it a delight for this One Show judge to watch... read
Top five webinar tools to manage your business

Hicks Crawford

Digital marketing has been growing in a fast pace today and there are several new ways, platforms and networks available to get connected to your potential customers... read
More International
Business
Top tips from corporate experts: how to innovate

Juliet Prowse

Innovative companies manage to anticipate trends and meet future market demand while at the same time responding to current market drivers... read
Jobs offered
Sales Director - Johannesburg
Don't call unless you are a truly great sales person - you have a burning desire to succeed, are extremely customer orientated and never take 'no' for an answer. Read more >>

Social Media Manager/Copywriter - Port Elizabeth
Online Innovations has a position open for a social media manager and copywriter. The ideal candidate will have a strong command of English and relevant qualifications, SEO experience an advantage. Read more >>





New events to diarise
Assertive communication skills for women
Alusani Skills & Training Network - 16 Mar 2016 to 17 Mar 2016, Johannesburg


Marketing a consulting practice in tough times
The Reputation Go-to Guy - 18 Mar 2016, Johannesburg


Business report writing skills
Front Foot Strategic Consulting - 31 Mar 2016, Johannesburg | 25 Apr 2016, Johannesburg | 28 Apr 2016, Boksburg


SA Eco Film Festival
SA Eco Film Festival - 31 Mar 2016 to 3 Apr 2016, Cape Town | 1 Apr 2016, Cape Town


Social media and content marketing
PRISA - 4 Apr 2016 to 5 Apr 2016, Johannesburg


Professional event management
PRISA - 11 Apr 2016 to 12 Apr 2016, Johannesburg


Financial Mail AdForum - Retail Advertising in a Spin
Times Media Events - 15 Apr 2016, Johannesburg


Crisis communications and media relations summit
The Conferencehub - 20 Apr 2016 to 21 Apr 2016, Johannesburg


Illustrated infographics and animation workshop
Multidimensions - 25 Apr 2016 to 26 Apr 2016, Johannesburg


Advanced organisational communication
Quo Vadis Communications - 31 May 2016 to 2 Jun 2016, Johannesburg | 20 Sep 2016 to 22 Sep 2016, Johannesburg


Upcoming events
Y!CON 2016
Student Village - 17 Mar 2016, Johannesburg


Retail Fraud - Cape Town
Retail Knowledge - 17 Mar 2016, Cape Town


2016 Knysna Literary Festival
Pam Golding Properties - 17 Mar 2016 to 20 Mar 2016, Knysna


VOICES after work power workshop
VOICES Female Business Club - 17 Mar 2016, Cape Town


SACBW seminar 2016
SACBW - 17 Mar 2016, Mossel Bay


Suits and Sneakers
Suits and Sneakers - 17 Mar 2016, Johannesburg


Social media as source and platform
Institute for the Advancement of Journalism - 17 Mar 2016 to 18 Mar 2016, Johannesburg


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