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Managing brands digitally Digital publishing and advertising has been top of mind for a while now, with the IAB's Digital Summit & Bookmark Awards 2016 taking place last Thursday. In her feedback on a talk at the Summit by Sylvain Gross, Public-Ideas' co-founder and CEO, Danette Breitenbach, says the impetus is now on being mobile-centric, but not to the detriment of other digital channels. As it's #BrandManagerMonth on Biz, I found out MullenLowe's plans on becoming the ultimate challenger brand and how agency MD Katinka Pretorius is managing the brand transition. Fittingly, Adam Hunter shares five PR lessons we can learn from DIY sensation Suzelle: These range from the importance of a fully integrated communications mix to tapping into what's important to your local audience. Go forth and digitally conquer! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Danette Breitenbach Marketing automation is relativity new in South Africa, but mobile is not. Brands need to realise mobile is now the key point to get in touch with their target... Read | Leigh Andrews Lowe and Partners SA kicked off the year with a (KO) knock-out punch: Out with the old and in with a new name and global brand identity... Read | Adam Hunter DIY sensation, Suzelle, has had quite the year; from the launch of her book, to becoming a TV star, to her international visits abroad... Read |
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 | Ann Nurock Ros Atkins has hosted coverage of many major stories around the world for BBC News, including the death of Nelson Mandela, Barack Obama's first election victory and inauguration, the football World Cups in Germany and South Africa, the Charles Taylor verdict, the London Olympic Games and Queen Elizabeth's Diamond Jubilee celebrations... read | |  | Ann Nurock Guy Phillipson took over as CEO of Internet Advertising Bureau (IAB) in January 2005 when UK online ad revenues totaled just £825 million... read | |
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|  | Louise Marsland Current thinking by futurists and trend analysts points to an outdated organisational culture and structure that has not kept up with radical changes in society. read | | |
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 | Issued by 360eight Staying a step ahead of the competition might not always be the easiest task, but with some planning, resilience and foresight, getting and keeping that critical edge comes a few steps closer... read | |  | Issued by The Jupiter Drawing Room Cape Town The Jupiter Drawing Room Cape Town has been awarded the Burger King account... read | |  | Issued by Red Cherry Media Link Marketing briefed Red Cherry to produce a 30-second TV commercial to introduce the Selfmed medical scheme brand to the market... read | |  | Issued by Giant Films Giant Films' director Karien Cherry received a Gold Pixel Craft Award at the IAB Bookmarks, South Africa's premier digital awards, for her direction of the New Balance spot, 'Baby vs. Dale Steyn'... read | | |
 | The business world is in the midst of two evolutions - technology and the planet. The evolution of technology means that being the biggest no longer means being the best... read | | |
 | Issued by NATIVE VML NATIVE VML took home the Agency of the Year award at the annual IAB Bookmarks that took place on 3 March... read | | |
 | The second Programmatic Summit, a digital conference, will take place at the Inner City Ideas Cartel in Cape Town on 9 March 2016... read | |
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 | Reputation Matters, the South African member of the ECCO network, asked South African journalists for their viewpoint on the future of journalism in the country... read | | |
 | Just as print media was able to create a more accurate measurement of its value through readership figures and not circulation, OOH advertising should reassess the way in which impact is calculated... read | | |
 | Issued by Arcade Content Arcade Content's Rob Smith won two video Bronzes at the 2016 Bookmarks, South Africa's premier digital awards... read | | |
 | Danette Breitenbach Ad spend online is well below the percentage of consumer attention online. The internet is fragmented, from devices to content, so understanding what people are accessing is key... read | | |
 | Issued by Marin's Southern Africa Marin's South Africa introduced an awesome bundle of displays for the launch of the Battlefront Video Games... read | | |  | A new event at the 63rd Cannes Lions International Festival of Creativity, Lions Entertainment, will explore ways that talent and storytelling can elevate content into the cultural mainstream... read | | | | | More International | |
| - Sanlam Top Destination Awards 2016 appoints Red Carpet Concepts - more info
- Jupiter Drawing Room win Burger King account - more info
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| | | Selling SkillsBDCE Pty Ltd - 12 Apr 2016, Pretoria | 25 Apr 2016, Durban | 25 Apr 2016, Bloemfontein |
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