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 | Today's top stories |
|  | [Leigh Andrews] Using kids in TVCs is a bit of a bugbear for some, but it can be highly effective if done a certain way. Retroviral tells us how they innovated in two ways: With the child brand personality and the typical ad call-to-action... read
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Erik du Plessis and Neil Higgs Are there certain LSM groups that contribute disproportionately to big brands' market penetration? One would expect big brands to have a LSM profile very much in line with that of the whole population... Read | Cecilia Mohlala There is this word - content - and it comes with many terms and conditions, yet can be misused according to how people want to use it. It can work against you, with you, or for you... Read | Leigh Andrews James Wilson, GM & VP at WE South Africa, shares some insight into the recent global rebrand and how agencies are evolving as a result of integrated communications... Read | Leigh Andrews This week, we find out what's really going on behind the selfie with Ross Chowles, creative strategist at The Jupiter Drawing Room Cape Town... Read | | |
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 | Issued by P and P Communications When marketers start talking about value propositions, many an eye glazes over and thoughts regarding long-winded theoretical marketing-speak are conjured up... read | |  | Jason Xenopoulos, Issued by NATIVE VML Storytelling is the organising principle of reality. The world around us is made of atoms - protons, neutrons and electrons - but it is with storytelling that we give them their shape and their meaning... read | |  | Nicki Cunliffe, Issued by Millward Brown Millward Brown Vermeer led an unprecedented global research initiative, "Marketing2020 - Organising for Growth", which examined how over-performing organisations align marketing strategy, structure and capability to unleash business growth... read | |
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 | Issued by Velocity Films In Liberty's latest commercial, FoxP2 Johannesburg and Velocity director Adrian De Sa Garces unveil Agile, the first retirement annuity in SA that can guarantee your retirement income regardless of what happens to the markets... read | | |
 | The Night of 1000 Drawings event will be held on Thursday, 19 November, at the Transvaal Post Office in central Johannesburg... read | | |
 | To derive the best possible return on investment from digital marketing and advertising, marketers need to take an integrated approach by aligning their digital campaigns and tactics behind their wider marketing strategy... read | | |
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 | Issued by Compex Compex utilises numerous methods to eliminate waste and protect the environment. The team employs methods that focus on the 3 R's of environment, namely, reduce, reuse and recycle... read | | |
 | Issued by New Media New Media Publishing is thrilled to announce the arrival of TABLE, a brand-new quarterly food magazine created in partnership with award-winning online retailer Yuppiechef... read | | |
 | WPP's GroupM has acquired a majority stake in Yonder Media, one of South Africa's specialised mobile marketing agencies... read | | |
 | For many people, social media platforms are now much more than a way to keep in touch with friends and family, or to find out what's hot-they are also a way to be alerted to events that could impact their lives... read | | |  | COPENHAGEN, DENMARK: Always envious? Got a non-existent social life and struggle to concentrate? All this might be down to Facebook if you believe a study showing those who go a week without using the social network feel happier than others... read | | | More International | |
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 | Mark Taylor The Rugby World Cup is a great metaphor for many elements of business, as both are about discipline, teamwork and efficiency. Here are five business lessons... read | |
|  | Cape Town Tourism currently seeks to appoint a suitably qualified and experienced digital marketing coordinator. Applications close: 20 November 2015 Read more >> |
Metal Graphics is looking for a junior to mid graphic designer preferably located in the East Rand to join our team and assist us to design and create aluminium products Read more >>Experienced account executive with amazing communication skills to join our fun filled, fast growing digital communications agency to work on an exciting mix of business-to-business and consumer brands. Read more >>
| | | Y!CON 2016Student Village - 17 Mar 2016, Johannesburg | | | | |
| Meeting space to hire in Cape Town CBD[Other] Suitable for meetings, hearings, workshops, discussions, training, workspace, events, presentations, demonstrations, Cape Town based space, etc. |
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| Newt Gingrich "Perseverance is the hard work you do after you get tired of doing the hard work you already did." |
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