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The changing face of communications Today sees the start of our Special Focus on Communications. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints global communications trends as well as the current media view on PR and how these two industries can better work together. In Marsland's latest [TrendTalk] column she also focuses on the hashtag revolution, especially in light of how last week's student protests about fee increases became a national 'movement' by mid-week, rallying support across South Africa via multiple hashtags. According to Dee Stephens, the line between content marketing and SEO is also blurring - instead of opponents, they actually work hand in hand like a well-oiled machine. That's because SEO or Search Engine Optimisation has always been about providing the best online user experience through great content your readers can't help but engage with. Rounding out this edition's thought leadership, Danette Breitenbach reports back from the [ITWeb Social Business Summit] that we need to get busy as social is here - the next big thing is now, with social media a boon to businesses. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | | |
 | Louise Marsland This is the time for PR to shine. There has never been a more challenging space, nor a time when public relations skills in earned media are critical in the content revolution sweeping the marketing communications industry globally... read | |  | Ingrid Lotze Integrity and trust were the key themes that dominated the International Public Relations Association (IPRA) world congress held in Johannesburg last month... read | |
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 | Dee Stephens The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and content marketing work hand in hand like a well-oiled machine... read | |  | Issued by GetSmarter The global economic climate is still on the upswing following 2008's recession, triggering an aggressive appetite for growth across industries. Organisations across the board are once again looking for highly skilled human capital to take their businesses to the next level, and lucrative opportunities for promising graduates are abundant... read | | |
 | Issued by Foghound Studios Foghound Studios, in collaboration with newly appointed internationally acclaimed Director Dule, recently directed a series of 12 humorous English and Afrikaans TVCs for the OUTsurance life campaign. The two-day shoot took place at Foghound's own studios where Dule and the Foghound team brought the campaign to life... read | |
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 | Leigh Andrews The impact of Gen Z on the way brands treat consumers, the rise of Afrofuturism and the real reason many brands fail at cracking the African market were all hot topics on the first day of this design business-centric conference... read | |
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 | Issued by IAB South Africa IAB South Africa launched several new initiatives and projects during 2015, while working towards finding viable solutions for the challenges facing the digital industry... read | |  | Issued by Everlytic The IMC Conference will be returning to Johannesburg on 2-3 November for its fifth annual conference and Everlytic, proud Silver Sponsor and workshop hosts, will be presenting the much acclaimed Benchmark Survey... read | | |
 | Issued by Blue Moon Corporate Communications At Blue Moon, we love the challenge of conceptualising events from start to finish. To crack "the beautiful big idea" that's brand-aligned and spot-on, strategically and tactically, you need to keep your wits about you in the brief and pitching stages. Blue Moon's Events MD, Deana Heslop-Mthembu, shares her insights... read | |  | Issued by BSK Marketing BSK Marketing held a Stokvel Academy session in Rockville, Soweto on 20 October. Stokvel Academy offers and organises various educational programmes aimed at uplifting stokvel members... read | | |
 | Issued by CoreXalance It was with great anticipation that CoreXalance held its first two Magazine Mingles, the first on Tuesday, 13 October, in Johannesburg and the second in Cape Town on 20 October, at the Media24 offices... read | | |
 | Stuart Thomas Mxit on Friday confirmed that it would shutting down its commercial operations to focus on Reach, its charitable arm... read | | |
 | Issued by New Media New Media Publishing is proud to announce the publication of the first shiny new title by New Media Books - the new business division launched by the award-winning content marketing agency in July 2015... read | | |
 | Issued by OFM Radio OFM, the sound of central South Africa, walked away with three awards at the prestigious Best of Bloemfontein reader's choice awards held on 21 October in Bloemfontein... read | | |
 | This week, our 'Biz Online Insights' section explores the South African online population's mobile network use, focusing on chat services how many handsets they have access to... read | | |
 | Louise Marsland Social media, as we have noted in other revolutions globally, has been the catalyst in changing perceptions, providing witness accounts, and creating a groundswell of support... read | |  | Danette Breitenbach "The next big thing is now, it's here, it's all the social networks, and I think very few companies have leveraged the potential that all these different networks have." read | | |
 | Issued by Playmakers Playmakers Sponsorship, together with clients KFC and Absa, have added AMASA awards for Best Sponsorship and Best Pro Bono Campaign to their growing list of accolades read | | |
 | In November, at DISCOP 2015, TMTv-SA will have its official launch of its online TV channel and mobile application, the first solely online TV channel in South Africa... read | | |  | London International Awards has announced the shortlist for Non-Traditional, where 62 entries have made it to the final round. Winners will be announced on 10 November... read | |  | SAN FRANCISCO, USA: Instagram unveiled a new feature allowing users to post one-second video "loops" in an effort to keep up with rivals offering animated images... read | |  | London International Awards (LIA) has announced the shortlist for Digital, with a total of 116 entries making it to the final round. Winners will be announced on 10 November... read | | | More International | |
|  | Full in-house training is provided by our qualified training department. The quality assurance division provides continual feedback and coaching to enhance sales and communication skills. Read more >> |
| | | PitchingPRISA - 10 Nov 2015, Johannesburg Applied Law in CommunicationsRead Between The Lines - 17 Nov 2015 to 19 Nov 2015, Johannesburg | 19 Jan 2016 to 21 Jan 2016, Johannesburg | 9 Mar 2016 to 11 Mar 2016, Johannesburg | 6 Apr 2016 to 8 Apr 2016, Johannesburg | |  A platform for small businesses in the luxury industry to interact directly with the media. PR-Net Trade events connect small business with the media in a cost and time-efficient way. Read more >>
Power of Positive Selling - 29 Oct 2015, Port Elizabeth | 11 Nov 2015, Bloemfontein | 13 Nov 2015, Johannesburg | 17 Nov 2015, Cape Town | 19 Nov 2015, Durban When the economy gets a little tougher only the best-trained sales people will make it happen, maybe now would be a good time to train up your sales team and improve their strike rate. Read more >>
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| W. Clement Stone "Definiteness of purpose is the starting point of all achievement." |
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