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Marketing & Media South Africa

The good and bad side of digital

The Nedbank Digital Edge speaker lineup is an impressive one this year. Leigh Andrews spoke to Lucia Maseko, John Gevisser and Glenn Gillis to find out what they're looking forward to the most. This year's event is taking place on 9 September at the Sandton Convention Centre.

What should publications do when a horrific event is live-streamed or posted to social media? Louise Marsland investigates what editorial policies were taken during two recent tragic events: the Bangkok bombing, where a survivor Periscoped the aftermath, and the Virginia shooting of two journalists live-on-air with the gruesome video posted to social media by the gunman.

Don't say goodbye, say aloha! Danette Breitenbach spoke to Ken Varejes who is leaving Primedia Unlimited to pursue other opportunities in the media and marketing industry.

Bizcommunity has partnered with Millward Brown to conduct 'Insights2020 - Driving Customer-Centric Growth' - aimed at helping business leaders decode how insights and analytics can help drive business growth. Click here to complete the research questionnaire and gain exclusive access to findings and recommendations.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Today's top stories
Diving over the Digital Edge: Lucia Maseko, John Gevisser & Glenn Gillis

Leigh Andrews

This year's Digital Edge speaker line-up is impressive. We spoke to three of this year's speakers, each inspiring in their own way...

Read more >>



[TrendTalk] Death. Streamed live

Louise Marsland

In this ultra-connected, real time world, death was streamed live this week in two significant game changing events: via Periscope from the Bangkok bomb blast by an eyewitness; and by the murderer who killed two journalists live on breakfast TV in the US...

Read more >>



Aloha, not goodbye

Danette Breitenbach

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

Read more >>





Focus on Digital Marketing
Digital Marketing is not just another channel, it is the new marketing way and digital intelligence is the new business currency. Bizcommunity.com's special Focus On DIGITAL MARKETING is now available in full on the website!

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Marketing
Marketing is great, when it makes financial sense

Bryan Ndlovu

I am a marketer, as oppose to a financial guy. So I know that I will never be a CFO in my life, but I have come to understand in my experience of working with global businesses, that marketing combined with financial numbers produces great efforts in delivering work... read more>>

INSIGHTS 2020 SURVEY

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Advertising
Joint statement on accusation of 2015 Loerie Awards judging irregularities
The ACA and Creative Circle have issued a response to the accusation of irregular judging activity at the 2015 Loerie Awards and a breach of the Loeries rules pertaining to the eligibility of entries from pan-African and Middle East agencies... read more>>
Direct Marketing
How to build an effective newsletter signup page

Charles Mburugu

One of the most effective ways of connecting with your customers and prospects online is by creating a newsletter. Engaging with them on a regular basis will help you build strong relationships, and subsequently enhance your sales... read more>>



Events & Conferencing
Local HubSpot User Group reports on US HubSpot Inbound Conference
The Cape Town and Johannesburg HubSpot User Group (HUG) will report back on the annual HubSpot Inbound Conference, taking place from 8-11 September this year in Boston, US... read more>>



Media
New monitoring company hits the ground running

Issued by Digeratus

South Africa's newest specialist broadcast monitoring company, Digeratus, has enjoyed an exciting first month of trade. CEO Jane Duminy is very happy with the market response to the new venture, and believes it is based on Digeratus' client focus... read more>>
OOH
Provantage Media Group launches Street Smart Media

Issued by Provantage Media Group

Leading out-of-home company Provantage Media Group has launched Street Smart Media. The portfolio encompasses street furniture within the commuter shelter network in the greater Johannesburg and Cape Town areas... read more>>
Production
Wim Steytler earns trio of nominations for upcoming Silwerskerm Film Festival

Issued by Picture Tree

A short film conceived and written by Picture Tree director, Wim Steytler, has earned a trio of high-profile nominations at the upcoming kykNET's Silwerskerm Film Festival... read more>>
Recruitment
Angel Jones on why SA expats are flocking back home
Leaving the land of your birth, to settle in another country, is never an easy process. Logistically, financially, culturally, and above all, emotionally, it's a change that sparks upheaval as well as opportunity... read more>>
Research
Ask Afrika Icon Brands shows preference for local brands
The Ask Afrika Icon Brands survey, which identifies brands that are used across the South Africa demographic irrespective of race, culture, income, education or lifestyle, found that South African consumers have an affinity for local brands... read more>>
The 17th annual Sunday Times Top Brands

Issued by TNS South Africa

The 17th annual Sunday Times Top Brands awards took place on Tuesday, 25 August. TNS is proud to have conducted the research on behalf of Times Media in a partnership which is in its seventh year... read more>>
Social Media
New job titles, old job descriptions

Musa Msane

Something good happened at the Loeries this year, the introduction of the Service Design category in a 'creatives' event nogal! This is a great development as it reflects the industry that takes itself seriously... read more>>
Social media strategy is more than tweets and a Facebook post
Mark Zuckerberg famously said that "People influence people. Nothing influences people more than a recommendation from a trusted friend... it is more influential than the best broadcast message"... read more>>
Women's Month
[#WomenInBiz] Humble beginnings and happy endings w/ Zyda Rylands

Jessica Taylor

Growing up as a fisherman's daughter in the midst of apartheid, Zyda Rylands, now the MD of Woolworths Food, is proof of the pudding that workforce diversity is what drives the competitive advantage of one of the leading retailers in South Africa... read more>>


International
WPP develops networks in fast-growth markets through Australian acquisition
J. Walter Thompson has acquired a majority stake in Webling in Australia, an award-winning independent digital agency based in Sydney. read more>>
2016 DSE Annual Apex Awards open for nominations
The DSE Annual Apex Awards for 2016 recognise and honour achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content... read more>>
Messaging app Line says still considering IPO
TOKYO, JAPAN: Popular Japanese messaging app Line said on Friday it was still considering plans for an initial public offering, after a report said it had shelved the sale for a second year in a row... read more>>
Things to consider when using Twitter hashtags in marketing campaigns

Boris Dzhingarov

Many think that Twitter marketing is all connected to using as many hashtags as possible. This is definitely not the case. In reality, this common approach to using over three hashtags in one message is not a good idea... read more>>
Google says EU anti-trust accusations 'wrong'
Digitalisation a competitive business approach

Farhan Majeed

More International
Africa
Sanef condemns sentencing of Al Jazeera journalists
The South African National Editors Forum (Sanef) has express shock at the sentencing on Saturday of three Al Jazeera journalists by an Egyptian court sitting in Cairo... read more>>
Africa's invisible sector: Caught up in complexity

Hein Koen

Having faced nasty bill shocks at month end, or struggled to get out of onerous mobile contracts, many consumers have long since made the switch to prepaid SIM cards... read more>>
More Africa
Business
LinkedIn is the new business card

Leigh Andrews

The problem with networking in real life is that you can't just click and connect, as business cards get bulky while you work your way through the room. That's why it's better to incorporate online networking into your offline meets... read more>>
New business
  • Brandnew Creative Agency wins Viva Gym account - more info

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Jobs offered
Digital Account Manager - Johannesburg
We're looking for an experienced, enthusiastic digital account manager with amazing communication skills to join our fun filled, fast growing digital communications agency in Johannesburg. Read more >>



New events to diarise
Communication audit
PRISA - 11 Sep 2015, Johannesburg

Effective media release writing
PRISA - 14 Sep 2015, Johannesburg

Project management for non project managers
PRISA - 17 Sep 2015 to 18 Sep 2015, Johannesburg

Beginners' art course
AAA School of Advertising - 19 Sep 2015 to 28 Nov 2015, Johannesburg

Digital design and coding - mobile/tablet/desktop
AAA School of Advertising - 21 Sep 2015 to 18 Nov 2015, Johannesburg

Adobe Illustrator CC
AAA School of Advertising - 28 Sep 2015 to 21 Oct 2015, Johannesburg

Corporate Social Investment Masterclass
Litha Communications - 28 Sep 2015 to 29 Sep 2015, Johannesburg

WordPress course
Wordpress Courses - 12 Oct 2015 to 13 Oct 2015, Durban

Traffic/agency operations workshop
AAA School of Advertising - 16 Oct 2015, Johannesburg

Wired Women
Quality Life - 23 Oct 2015, Johannesburg

Upcoming events
Advancement Academy for NPOs - 1 Sep 2015 to 2 Sep 2015, Cape Town
Join us! Connect with speakers, both local and international, for resources and tools that will enrich your advancement practices and operations. Read more >>

The Keys to B2B Marketing Success - 2 Sep 2015 to 3 Sep 2015, Johannesburg
The exclusive B2B Marketing Conference will provide dynamic content (B2B focus only) on topics such as customer experience, social media, increasing sales, lead generation, content marketing and much more. Read more >>

Art Direction - Module 2 - 3 Sep 2015 to 3 Dec 2015, Johannesburg
This course is entry level for persons wishing to become art directors. The second module covers both the theory and practical elements of art direction. Read more >>

Digital strategy for PR
PRISA - 1 Sep 2015 to 2 Sep 2015, Johannesburg

The Big Issue
Hippo Communications - 2 Sep 2015, Cape Town

Practical Facebook workshop
Threesixoh - 2 Sep 2015, Pretoria

Illustrated infographics and animation workshop
Multidimensions - 3 Sep 2015 to 4 Sep 2015, Johannesburg

Quotes
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