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Looking to the future with customer insights... Content marketing remains in the spotlight this week, with the conclusion of our Special Focus on Content Marketing. Click through to the special section for a reminder of Louise Marsland's interviews with a number of trendsetters in the field and look out for our PDF compilation later this week. Today we feature her insight into the new content marketing trend of brand newsrooms. Sticking to the topic of industry developments, I also provide feedback on CEM for the tech-enabled African future, as discussed in the opening keynote of last week's Content Engagement Management Africa Summit. Michal Wronski concurs that the future of media monitoring is brand intelligence, especially as today's clients want on-demand digital availability of their coverage. Adding to this jam-packed issue, Beverley Klein sat down with Johanna McDowell of the IAS to find out just how it brings marketers together, and I chatted to Anita Dama, winner of the 2013 Loeries Creative Future Scholarship to learn how it's given her a firm footing on her path to a creative career. Lastly, don't forget the upcoming webinar presented by Meltwater Africa in association with Gumtree and Bizcommunity, on how to successfully influence brand reputation in today's hyper connected world. The three-part series kicks off with Claire Cobbledick: Head of Marketing Gumtree South Africa, leading a one-hour conversation on Tuesday, 4 August at noon. Click here to register and book your spot! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Leigh Andrews] You need to keep an eye on future trends from the rest of the world to better manage your business' current customer experience. Some of these trends were shared in the Customer Experience Management Africa plenary session... read more>>
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Michal Wronski Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis... Read more >> | Beverley Klein Not many people know of the IAS, but they should, as it helps marketers and agencies connect, says MD Johanna McDowell... Read more >> | Leigh Andrews Students can be many things, but those in the creative industries are a different breed altogether. Smart, connected and with quick-as-a-whip wit... Read more >> |
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| | |  | Louise Marsland An interesting media and communications development in recent years is the establishment of newsrooms within advertising agencies and brands to deliver news, branded content and amplify social media campaigns... read more>> | | |
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Read more: Special Focus on Content Marketing>>
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 | A panel of ten judges will assess the Loeries Ubuntu category... read more>> | | |
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 | On Thursday, 23 July's episode of BizTakeouts, The Marketing & Media radio show, host Warren Harding (@bizWazza) interviewed Ben Wagner (@BenWagner), Enzo Scarcella (@EnzoScarc) and Mel Attree (@melattree)... read more>> | | |
 | David Blyth, Issued by Yellowwood Future Architects With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets... read more>> | | | | |
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 | Reinhardt Biermann and Stephen Hollis In 1971, while at an airport under dark and overcast skies in Ireland - which delayed his flight, Bill Backer - the creative director of McCann-Erickson wrote: 'I'd like to buy the world a Coke and keep it company'... read more>> | | | | |
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 | Issued by 360eight The upheavals in SEO over the last few years have been quite dramatic and, it seems, this trend is set to continue into the future... read more>> | | |
 | Issued by Thebe Reed Exhibitions Extensive new opportunities for both exhibitors and trade visitors to Decorex Joburg to widen their business network have been announced by the organisers of Africa's largest décor, design and lifestyle exhibition... read more>> | | |
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 | Ndalo Media, Issued by Ndalo Media Ndalo Media has announced the launch of #SawubonaBlog - the online extension of Sawubona magazine, voted Africa's Leading In-flight Magazine at the 2015 World Travel Awards... read more>> | | |
 | Issued by IPRA The International Public Relations Association and their official partner, the Public Relations Institute of SA, have announced an exciting speaker line-up for the IPRA 2015 World Congress taking place from 27-29 September... read more>> | | |
 | Issued by Propeller Films For the last few months the talented Catharine Cooke has been heating things up in Cape Town, directing Jamillah and Aladdin - a new children's show for the BBC soon to be flighted internationally. read more>> | | |
 | Issued by Jacaranda 94.2 FM The all-new Jacaranda FM line-up has been announced by the station's GM, Kevin Fine, and listeners will be pleased to know that it includes new talent, music and 24 hours of the amazing content they have come to love... read more>> | | |
 | Bryan Melmed, Issued by Exponential Starting with the right question is critical. The real danger is not an indecipherable answer but one that seems plausible enough to work with, or worse, sets an artificial and unrepresentative framework for measuring success... read more>> | | |
 | Louise Robinson With the annual shut-down looming and sales and marketing teams scrabbling to meet targets, now is the time to focus on customers who want to buy the goods or services you have to offer... read more>> | | |
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 | Michael Mabasa The rise of social media provides ample material for offence and distraction but also a powerful tool for social change... read more>> | | |
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 | A study by Nielsen revealed that 85% of South African Twitter users access their accounts through their mobile devices and that 64% of these mobile users consume Twitter content while watching TV... read more>> | | |  | WASHINGTON, USA: Samsung remained the top global smartphone vendor in the second quarter despite slowing sales, while Apple and Chinese manufacturers boosted market share, a survey showed on Thursday. read more>> | |  | BlackBerry's newly acquired AtHoc platform will integrate with BlackBerry's enterprise portfolio and trusted global network, offering customers new capabilities for safety, security and mission-critical business communication... read more>> | |  | A partnership between WAN-IFRA, Local Media Association and DDM will deliver world class training to transorm local media companies... read more>> | | | More International | |
|  | Mark 1 is looking for a social media campaign manager to work closely with account directors and strategists to understand, recommend and execute the best media strategies for their clients. Read more >> |
| Mark 1 is looking for a new publisher manager, could that be you? Read more >> |
| Lumoss Mouldings is a market leader in the manufacture of promotional products. Lumoss are looking for a passionate internal marketing/sales person and wants to reap the reward of hard work. Read more >> |
 | Brand inc Creative Group is looking for a strong, hardworking and confident account executive to join Johannesburg client service team running top accounts. Read more >> |
Your primary focus will be to execute successful, performance driven paid search marketing strategies across various client industries, while providing specialist consulting and mentorship support to companies and agencies, Read more >>
| | | Strategic brand leadershipVega School of Brand Leadership - 18 Aug 2015 to 1 Dec 2015, Johannesburg | 18 Aug 2015 to 1 Dec 2015, Durban | 18 Aug 2015 to 1 Dec 2015, Cape Town | 18 Aug 2015 to 1 Dec 2015, Pretoria | |  Learn how to sell at your higher price, a seminar by Richard Mulvey. Join others in this previously sold-out session to learn why selling a higher price is easy. Read more >>Introduction to web designVega School of Brand Leadership - 28 Jul 2015 to 10 Nov 2015, Johannesburg | 28 Jul 2015 to 10 Nov 2015, Durban | 28 Jul 2015 to 10 Nov 2015, Cape Town | 28 Jul 2015 to 10 Nov 2015, Pretoria | | |
| Zig Ziglar "It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." |
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| Perfect Partners has opened a press office on Bizcommunity.com! Your caring, expert and professional matchmakers and dating agency is standing by!! Use our professional personal introductions to meet new friends. M&C Saatchi Abel has opened a recruiter listing on Bizcommunity.com! It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.
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