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Marketing & Media South Africa

Today's top stories


Four common marketing mistakes SMEs make
You could be inadvertently setting yourself up to fail with your newly-developed marketing plan... read more>>

[Orchids & Onions] Coca-Cola puppy love and the Toyota Etios Cross half-Onion...

Brendan Seery

You'd have to be encased in thick cynical armour (not amour, please note) not to have noticed that Valentine's Day is just around the corner...

Read more >>



Pinterest vs Instagram: The battle of the photo continues

Dries Badenhorst

We'll never have a shortage of challenges as the digital creeper sprouts out new vines at an uncontrollable speed...

Read more >>



Engaging with connected consumers - Part 2

Danette Breitenbach

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

Read more >>



[Behind the Selfie] with... Arthur Charles van Wyk

This week, we find out what's really going on behind the selfie with Arthur Charles van Wyk, CEO of Fluence marketing agency...

Read more >>





Marketing
The packaging problem

Chemory Gunko

It's pretty difficult to read my pieces and not notice that I'm an activist at heart... I was born a rebel without a cause actually, and have simply found causes to champion along the way... read more>>
Advertising
34 launches Happy Sundays for Coca-Cola

Issued by 34

When The Coca-Cola Company came to 34 with a "Home Spotters" brief, the agency came back with a strategic shopper solution that addressed the reality facing LSM B and C shopper moms as they went about their weekend meal planning... read more>>
Mortimer Harvey's expansion into Africa and the Middle East delivers early results

Issued by Mortimer Harvey

Mortimer Harvey's Africa and Middle East operations are expanding rapidly, with an impressive number of new accounts having been gained by Mortimer Harvey Africa Middle East in recent months... read more>>
Branding
Four keys to cost-effective and captivating marketing and branding

JJ van Niekerk, Issued by Forever Friday

After reading many articles in January, listening to the uproar about communication and marketing companies with their outrageous billing methods and fees, one would wonder if marketing can be cost-effective and captivate simultaneously?... read more>>
Hg80 appointed as lead agency for Panasonic South Africa

Issued by Hg80

After Daiko Japan, the global agency for Panasonic, approached a number of carefully selected independent agencies at the end of last year, Hg80 was tasked to re-establish Panasonic's brand presence in South Africa... read more>>
Mobile
Building winning brands in a mobile world

Lynne Gordon, Issued by Knowledge Resources

To win in the mobile world, we need a new way of brand-building. It's what we've called Mobi-Ready Branding - a multi-dimensional viewpoint on what makes brands successful in a new digital world... read more>>
PR & Communications
Translations: man vs machine
Since the first room-sized computer gave its maiden beep, doomsday rumours that machines will soon take over the work of humans have abounded... read more>>
Promotions
Promoting social cohesion, national pride, patriotism and "showing your love for South Africa"

Issued by Zinto Activation Group

Proudly South African's Valentine's campaign is an annual event that seeks to inspire South Africans to show love for the people of South Africa and to promote social cohesion and national pride... read more>>
Radio
Let the airwaves resound to World Radio Day
The SABC will celebrate World Radio Day on 13 February. The day, declared by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) is centred on celebrating radio broadcasting... read more>>
Jacaranda FM gives 'Passenger' love this Valentine's Day

Issued by Jacaranda 94.2 FM

International chart topper and award-winning folk singer Passenger has arrived in South Africa and will be giving his fans a unique opportunity to see him perform live... read more>>
Sponsorship
S-Factor secures another win for Huawei

Issued by S-Factor

S-Factor celebrated their first birthday by facilitating groundbreaking sponsorships on behalf of Huawei SA, which sees them become the official smartphone, tablet and talkband supplier to the big-five rugby unions... read more>>
TV
Short recall on upbeat ads during serious TV
Oxford research, based on six studies and nearly a thousand people, shows that consumers may find it hard to process energetic TV commercials when placed in serious TV dramas... read more>>
International
Amina Al Rustamani is Advertising Person of the Year at Dubai Lynx
DUBAI, UAE: Dr Amina Al Rustamani, Group CEO of Tecom Investments, will be recognised as the Dubai Lynx Advertising Person of the Year. She is widely recognised as one of the Arab world's most influential business people... read more>>
Vietnam forces anti-graft news website offline
HANOI, VIETNAM: The website of an outspoken Vietnamese newspaper has had its licence revoked after publishing articles that 'abuse freedom and democratic rights', authorities said this week.... read more>>
Change of internet regulator must happen before US 2016 polls
SINGAPORE: Plans to transfer control of Internet overseer ICANN from US hands to a globally representative body could be jeopardised... read more>>
Newsweek Twitter feed hijacked by pro-IS hacker
WASHINGTON, US: Newsweek's Twitter feed was briefly hijacked on Tuesday by hackers who displayed messages supporting the Islamic State group... read more>>
More International
Africa
DR Congo's small firms bear the brunt of mobile services block
KINSHASA, DRC: Sales are down and business is slow - small entrepreneurs in the Democratic Republic of Congo are bearing the brunt of an official clampdown on mobile Internet services and text messages... read more>>
More Africa
Government news
SABC board vacancy: Wanted: independent, suitably qualified candidates
The Portfolio Committee on Communications will soon be interviewing nominees to fill a number of board positions for the SABC, MDDA and ICASA Council... read more>>
Road closures ahead of SONA
There will be road closures and parking restrictions in areas surrounding Parliament for today's State of the Nation Address (SONA), Lt Gen Solomon Makgale, said yesterday... read more>>
Government launches high-tech mobile app
More Government news
Travel news
Lufthansa to fly to Panama for the first time
Lufthansa is further expanding its route network to South America. From 16 November 2015, the airline will offer year-round flights to Panama City for the first time, subject to government approval... read more>>
More Travel news
New accounts
  • Fluence wins the Rayyan Cuisine account - more info

More accounts  Submit a New account
People on the move
  • McCann Johannesburg appoints Annett Mashoko as a DTP operator

More people  Submit a Person
Jobs offered
PR Assistant - Johannesburg
PR assistant required to work on a portfolio of fantastic consumer clients. Must be a creative, enthusiastic person. Social media skills highly advantageous. Own car essential. Read more >>

Product and Marketing Manager - Johannesburg
A rapidly growing publishing house is looking for a young and enthusiastic product and marketing manager. The successful candidate must have previous direct marketing experience, and web marketing best practices. Read more >>

Midweight CSS Programmer - Cape Town
WWC is looking for a mid-weight CSS programmer to join its dynamic production team. The candidate must be passionate about implementing beautiful user interfaces using HTML5 and CSS. Read more >>

Junior Designer - Cape Town
WWC is looking for a junior designer to join its creative team. This designer will have to come up with the most brain-busting designs the web has ever seen. Read more >>

Customer and Marketing Insight Director - Cape Town
Pearson, a dynamic and growing education company is looking for a customer and market insight director working within the marketing team to deliver qualitative, quantitative and analytic market insight. Read more >>

Art Director - Cape Town
WWC is looking for a super talented art director to join its creative team. This talented individual should be able to drive ideas and innovative thinking at a senior level. Read more >>

Media Intern - Cape Town
World Wide Creative is looking for an enthusiastic media intern to join its dynamic team. This individual should be eager to learn and kick-start their career in digital. Read more >>

E-Marketing/SEO - Johannesburg
E-marketing coordinator: social media. The client is looking for someone who is actively participating in a wide variety of social media activities such as blogging, social bookmarking and commenting. Read more >>

Part-Time Bookkeeper - Johannesburg
Rocket Creative requires an experienced part-time bookkeeper one or two days a week. Position entails all bookkeeping functionality, salaries, etc. and all statutory returns, general accounts filing on Quickbooks. Read more >>



New events to diarise
WEConnect International SA Round Table discussion
Upbeat Marketing - 17 Feb 2015, Johannesburg

Design Indaba Simulcast Port Elizabeth
Boomtown - 25 Feb 2015 to 27 Feb 2015, Port Elizabeth

Social media marketing for business
Blue Magnet Digital Academy - 27 Feb 2015, Johannesburg

Working World Exhibition
Inkanyezi Event Organisers - 4 Mar 2015 to 6 Mar 2015, Port Elizabeth

Customer experience management (CEM) course
University of Pretoria & Consulta - 10 Mar 2015 to 13 Mar 2015, TBC - Pretoria/Midrand/Johannesburg | 9 Jun 2015 to 12 Jun 2015, TBC - Pretoria/Midrand/Johannesburg | 15 Sep 2015 to 18 Sep 2015, TBC - Pretoria/Midrand/Johannesburg

Brand Equity & Customer Loyalty Rewards Conference
Trade Conferences International - 25 Mar 2015 to 26 Mar 2015, Johannesburg

PAs and Admin Professionals Summit - 2015
ABN Global Events - 27 Apr 2015 to 30 Apr 2015, Pretoria

Rising Stars Careers Expo 2015
Fezekisa Communications - 29 May 2015, Bloemfontein | 31 Jul 2015, Durban | 28 Aug 2015, Port Elizabeth

Africa's Big Seven
Exhibition Management Services (Pty) Ltd - 21 Jun 2015 to 23 Jun 2015, Midrand

Africa Com
Informa - 17 Nov 2015 to 19 Nov 2015, Cape Town

Upcoming events
Basic Computer Skills
Front Foot Strategic Consulting - 13 Feb 2015, Randburg | 1 Apr 2015, Boksburg | 23 Apr 2015, Johannesburg | 23 Jun 2015, Johannesburg

A Valentines Affair
The Gardenia Boutique Hotel - 14 Feb 2015 to 15 Feb 2015, Craighall Park, Johannesburg 2129

Quotes
Vince Lombardi
"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work."

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  Twitter
@digimarketing
Article: Mobile Is Still for Upper-Funnel Shopping Activities http://t.co/LwgdpmTGwy - Thu Feb 12
@socialmedia2day
The trick to mastering #social is to be human. via @longtailpro http://t.co/LC8Qk7mS71 - Thu Feb 12
@TechCrunch
Google launches PerfKit, an open-source cloud-benchmarking tool http://t.co/idzipH6Rwq - Thu Feb 12
@mashable
Twitter's Dick Costolo: We're so much better than we were years ago http://t.co/jA0YtteDN8 - Thu Feb 12
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