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How important is SEM?Content, online presence and SEO are all vitally important for your business. In this month's DigiChat with Andrea: Search engine marketing, we find out from SEO specialists which search engine marketing initiative is best, organic or paid? Nowadays, customers are skeptical of traditional marketing tactics, they only see a gimmick. Mike Saunders reveals how to combat this and maintain authentic loyalty through brand utility. Lastly, 'The Dissident Poet', James Matthews was featured in the latest 21 Icons - Season 2 project. Directed by photographer and filmmaker Adrian Stern, the show features some of South Africa's most iconic people and their stories in a series of short films. PS: Don't forget to enter our #myofficeinafrica competition on Instagram. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Andrea Mitchell Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic... Read more >> | Mike Saunders We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick... Read more >> | "We need to stop thinking about ourselves in an exclusive way - as a Xhosa, or a coloured, or an Indian - and start thinking about ourselves as South Africans." - James Matthews... Read more >> |
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 | The 2014 winners of the Loeries Adams & Adams Young Creatives Award, Freda Raubenheimer, art director at Joe Public, and Matthew Pullen, creative director at Ogilvy Cape Town... read more>> | | |
 | Local online advertising solutions company, AddSwitch has expanded its offering and rebranded. It will now be known as 'AddSuite.'... read more>> | | |
 | The Better Living Challenge was a design competition calling for green and affordable products, systems and services to improve the homes of people living in low-income communities... read more>> | | |
 | Issued by GetSmarter Aside from the glamorous public image, professional sports players face the difficult challenge of dedicating their attention to their sports career, while ensuring they are prepared for their future, when their sports career comes to an end. read more>> | | |
 | Issued by SSQ Exhibitions SSQ Exhibitions produced and project-managed three exhibition stands for its clients, Magnet Service Binder, Fenner and CML Machine Tools, at Electra Mining Africa 2014 which took place at the Johannesburg Expo Centre from 15-19 September... read more>> | | |
 | Nthambeleni Gabara Communications Minister, Faith Muthambi, says South Africa needs a strategy to iron out the challenges facing both community and commercial media... read more>> | | |
 | Charles Stretch With the proliferation of BBM and Whatsapp, it's easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic... read more>> | | |
 | The Nal'ibali reading-for-enjoyment campaign's new 'Story Power. Bring it Home.' billboard and communications drive has 500 billboards going up nationwide on 1 October 2014... read more>> | | |
 | Issued by Mo-Tseleng Nthabiseng from the North West or Engela from Ermelo (both LSM 3) might love a brand-new R650,000 car - but it's not a requisite that's on either one's everyday radar. So what does an off-brand promo like that do for either of these examples?... read more>> | | |
 | Issued by COSA Media Bespoke magazine publisher, COSA Media, is expanding its offering to include niche book publishing. The first offering from its new label, Half Way There, is an expert analysis of the future of the BRICS (Brazil, Russia, India, China and South Africa) nations, in a time of rapidly shifting global dynamics... read more>> | | |
 | Issued by OFM Radio 70% of SA drivers admit to texting while driving, even though it increases the chances of collision fourfold. In view of this, OFM has decided to launch the "Driving while in TEXTicated?" campaign, on the eve of the busiest road travel season... read more>> | | |
 | Issued by W5 Partners Active research is a vital part of any business. It is the platform that allows for a better understanding of client and customer needs in an ever-changing world; which enhances the trusting relationship between businesses and their consumers... read more>> | | |
 | Issued by Openfield Meagan Fester has been promoted to Client Service Director at Openfield and will be responsible for managing the Engen Sponsorship account which is made up of Soccer, Cycling and Motorsport... read more>> | | |
 | Issued by HDI Youth Marketeers The South African Institute of Chartered Accountants and HDI Youth Marketeers have developed a 30-minute presentation aimed at encouraging high school learners to choose pure maths in Grade 10 in order to become chartered accountants... read more>> | | |  | The ninth annual Africa in Motion Film Festival, taking place from 24 October-9 November, has released its 2014 programme today, Monday, 29 September, with tickets to all events now on sale... read more>> | |  | RIO DE JANEIRO, BRAZIL: Have you ever wanted to pelt a politician with a tomato or wished for a perfect candidate to come and sweep you off your feet? read more>> | |  | SAN FRANCISCO, USA: A Yahoo transparency report released last week showed that the United States topped the list of countries demanding information about users in the first half of this year. read more>> | |  | SAN FRANCISCO, USA: Google fired back at media mogul Rupert Murdoch, disputing a News Corp. complaint in Europe that the Internet company has veered from the path of doing no evil. read more>> | | | More International | |
|  | The Presidency has advised anyone who has information that can assist the Seriti Commission of Inquiry to forward the information to assist the commission so that it can be interrogated. read more>> | |  | Good progress has been made in the provision of basic services over the first quarter of ANC's government's new term in office according to the Chairman of the Governance and Administration Cluster and Home Affairs Minister, Malusi Gigaba. read more>> | |  | Government has established a central database of disciplinary cases in the public service in order to speed up the resolution of cases. read more>> | | | More Government news | |
| - Kiley Scully appointed as traffic manager at DigitLab - more info
- Hero appoints Brendan Stein to head up Hero Film - more info
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|  Look at how brands, marketers and agencies leverage the power of purpose driven communications and how this will inspire deeper relationships with consumers. Read more >> | | |
| Carlos Ruiz Zafón "I've always said that idleness dulls the spirit. We have to keep the brain busy, or at least the hands if we don't have a brain." |
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