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Marketing & Media South Africa



Your brand is not your buddy

Natalie Jardine reckons that not even on social media can, or should, a brand be a friend.
She says that after almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future, and your communications and marketing strategies need to take this into account.

Good news on the CSI front is that The Street Store, a local pop-up shop for the homeless has gone global - from China to Cape Town, Brussels to Bangladesh, Florida to France, Mexico to Melbourne. It's captured the imagination of people worldwide.

'Aah, yes... well... Aah, as I was... um... Aah... Er... I'm glad you asked me that question... er... What was your question again?" ... Here's a very useful article on how to avoid the public speaking willies.

And Pallo Jordan says that media freedom requires commitment to truth.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories


Not even on social media can, or should, a brand be a friend
[Natalie Jardine] After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future... Read more >>

Local pop-up shop for the homeless goes global

From China to Cape Town, Brussels to Bangladesh, Florida to France, Mexico to Melbourne, the concept of The Street Store - the world's first pop-up clothing store for the homeless...

Read more >>

How to avoid the public speaking willies

James Hurford

We've all seen it happen - the stumbling over words, the awful hesitations and lost lines...

Read more >>

Media freedom requires commitment to truth

Pallo Jordan

Freedom of expression has been placed at the top of the international media's agenda by events in Egypt and the UK during the past 10 days.

Read more >>


Creative Week Cape Town
Travel partners for Loeries announced
The travel partners for this year's Loeries are South African Airways, Hertz, Tsogo Sun and Cape Town Tourism, who have joined forces to offer a number of... Read more >>

Marketing
Three lessons marketing agencies can learn from Game of Thrones

Graeme Wilson

If you haven't heard of Game of Thrones yet, you might want to consider climbing out from under that rock and rejoining the human race... Read more >>

Advertising
June15 Brand Movement to partner SEDA

Issued by June15 Brand Movement

Small Enterprise Development Agency (SEDA) has appointed June15 Brand Movement as its lead agency for brand positioning, PR and multimedia advertising requirements... Read more >>

Branding
Building brands with good ambassadors

Deirdre Elphick-Moore

A strong brand is critical, particularly in tourism, as it is your promise to your customer, tells them what they can expect and differentiates the experience you offer from your competitors... Read more >>




Education & Training
The need for skilled project managers in SA [Infographic]

Issued by GetSmarter

Project management is a practice that is being widely employed across almost all industries, both locally and internationally, and is a satisfying and exciting field in which to work... Read more >>

Events & Conferencing
My Favourite Swings, starring the Johannesburg Big Band!

Issued by Howard Music

Join the Johannesburg Big Band and two of South Africa's finest vocal talents in a scintillating celebration of the classic big band sound in My Favourite Swings at the... Read more >>

Media
Will a nicer word disguise that you are a freelancer?

Thalia Anderson

The suitability of the word freelancer remains under scrutiny. It seems the 'free' part is an offensive little blighter that suggests freelancers offer a cheap commodity or work for free... Read more >>




Mobile
Local app developers encouraged to enter international app competition
Silicon Valley based Evernote invites African designers and developers to apply for its annual Evernote Platform Awards... Read more >>

Radio
Charities can apply to become part of annual radiothon
Any charity that wishes to be benefited by the annual 101.9 ChaiFM radiothon can send its application by SMS, including its name... Read more >>

Research
Women top success rates in SME survey
The SME Survey 2014 has found that a small business owned by a women has a better chance of being profitable than one run by a man... Read more >>

Retail
Promoted content
The new BMW 4 Series Gran Coupé - exclusive and exciting mobility with elegant functionality

Issued by BMW

The new BMW 4 Series Gran Coupé is the first four-door coupé in the premium mid-size class that represents a consistent extension of the model range. Read more >>


Sponsorship
Sanlam to sponsor renamed Cape Town Marathon
To fast track the plans of the Cape Town Marathon being classified as Africa's first World Marathon Majors (WMM) race, and in the process boost city tourism... Read more >>


International

Comrade... Good news... 'McDonald's out, "McMolotov" is in...'
SEVASTOPOL, CRIMEA: A Russian burger chain is replacing McDonald's in Crimea. Read more >>

Google hit by 70,000 'right to be forgotten' requests
LONDON - More than 70,000 people have already asked Google to delete links about them under Europe's "right to be forgotten" ruling, with some of the world biggest news sites the first to be hit. Read more >>

Extensive use of Twitter bad for marriages
WASHINGTON, USA: Extensive Twitter use can lead to conflicts and have other damaging effects on marriages and romantic relationships according to an American study. Read more >>

Afghanistan rejects Facebook ban as election tensions rise

More International


Government

Nxasana was informed claims Presidency
The Presidency claims that the National Director of Public Prosecutions (NDPP) was informed of an inquiry into his fitness to hold office before he saw it in the media.. Read more >>

SAA to comply with new travel regulations
PRETORIA: South African Airways (SAA) says it will comply with new regulations relating to children who travel to and from South Africa. Read more >>

Gautrain is milking taxpayers of millions
It is costing taxpayers an average of R84m a month to keep the Gautrain running. Read more >>

SA property market continues to grow
Treasury, FSB examines credit insurance sector

Phakamisa Ndzamela


More Government news


Lifestyle

James Blunt to bring Moon Landing tour to SA
James Blunt will be coming to South Africa in 2015 with his new Moon Landing tour. He will play in Cape Town on 12 February at the Grand Arena, GrandWest followed by two nights in Joburg on 14 and 15 February at the Big Top Arena, Carnival City. Read more >>

Arts Journalism Award winners announced
Charl Blignaut, arts editor of City Press newspaper, has been named South Africa's Arts Journalist of the Year for the second consecutive year. Read more >>

Make your way to Empire Café

Ilse van den Berg

Chances are, if you're a local, or are familiar with Muizenberg (to a further extent than knowing about the fantastic family beach, colourful wooden houses, surfers, and effective shark alarm), you'll know the legendary Empire Café in York Road. Read more >>


New accounts

  • Moshate Media wins Huawei Corporate and Enterprise PR Account - more info

More accounts  Submit a New account


People on the move

  • Mamela Media announces new sales and client SM - more info

More people  Submit a Person


Jobs offered

Commercial Sales Manager - Johannesburg
Develop and maintain market base within the hotel, leisure and multi-unit residential market and coordinate sales strategy on regional basis in respect of DStv growth/contracts in the market. Read more >>




New events to diarise

Dynamic Customer Service Training Seminar - 11 Aug 2014 to 4 Nov 2014 Johannesburg,Cape Town
Dr Brian Jude's Psychology of customer service training seminar - Johannesburg and Cape Town. Book now. Read more >>


Ideas Magazine Trunk Show
Media24 - 12 Jul 2014 to 13 Jul 2014 Franschhoek

Digital media marketing
AAA School of Advertising - 21 Jul 2014 to 1 Nov 2014 Johannesburg

SEO strategy
AAA School of Advertising - 21 Jul 2014 to 25 Aug 2014 Cape Town

Successful business writing skills
PRISA - 23 Jul 2014 to 25 Jul 2014 Randburg

Report Back to Marketers 2014
The Marketing Association SA - 24 Jul 2014 Johannesburg

Social media - using LinkedIn and Facebook
Pietermaritzburg Chamber of Business - 24 Jul 2014 Pietermaritzburg

Archetypal branding - how to build a premium brand
BrandOvation - 22 Aug 2014 Johannesburg

Market Segmentation Conference 2014
Trade Conferences International - 3 Sep 2014 to 4 Sep 2014 Johannesburg

FutureTech 2014
Popular Mechanics - 10 Oct 2014 Cape Town


Upcoming events

2014 Customer Experience Management Africa Summit - 9 Jul 2014 to 10 Jul 2014 Cape Town
The 2014 Customer Experience Management Africa summit will explore the critical trends that are improving the performance of enterprise operations and communications. Read more >>

Magazine journalism course
SA WRITERS' COLLEGE - 7 Jul 2014 to 25 Aug 2014 Countrywide

The business writing toolkit
SA WRITERS' COLLEGE - 7 Jul 2014 to 25 Aug 2014 Countrywide

Grammar for writers - English first language
SA WRITERS' COLLEGE - 7 Jul 2014 to 25 Aug 2014 Countrywide

Creative writing courses
SA WRITERS' COLLEGE - 7 Jul 2014 to 25 Aug 2014 Countrywide

Copy-editing and proofreading
SA Writers' College - 7 Jul 2014 to 25 Aug 2014 Countrywide

Business writing skills
Front Foot Strategic Consulting - 10 Jul 2014 to 15 Jul 2014 Johannesburg


Quotes

Paul Brandt
"Don't tell me the sky is the limit when there are footprints on the moon!"

More quotes  Submit a Quote




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