|  | [Walter Wafula] MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate. |
 | [Tatenda Chiweshe] On a recent audit of a leading cellular network's outdoor media holdings in Africa, I realised that my perceptions and understanding of this medium that I have dedicated my life to would never be the same again. "Reach and frequency" were the basic tenants that I had learnt informally, while somewhere in the back of my mind impact was what I have always believed in. |
 Ghana's Saya Mobile is the latest mobile chat app out of Africa. IM and chat messaging clients are incredibly popular on the continent. Applications such as 2go and mobile social networks such as MXit have raised the bar on the possibilities in the mobile and social space in Africa. 21 Feb 2012 11:17[Staff Reporter] For some time now, there has been a growing body of anecdotal evidence to suggest that mobile telephony was having a significant impact on the quality and type of farming that is taking place in Africa. But a recent study conducted by global management consulting, technology and outsourcing services company, Accenture, is providing concrete proof and a deeper understanding of this impact. 16 Feb 2012 09:32  Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea. 31 Jan 2012 14:25MTN, the telecommunications company with a presence in 21 countries in Africa and the Middle East, have announced the extension of its managed services agreement with Ericsson for operation in Ghana. 31 Jan 2012 13:36[Anna McGovern] More people in Africa's poorest countries have mobile phones than have bank accounts. That reality is spurring mobile service companies to explore how they can capture a share of the potential banking market by enabling migrants from these countries to transfer funds back home to their families. 24 Jan 2012 11:28 Howzit MSN, a web portal in South Africa has expanded its reach into the rest of the continent with the launch of a dedicated channel for Africa. This move is in response to the growing demand of internet users for locally relevant content and from advertisers for advertising inventory that reaches a pan-African market. 13 Jan 2012 10:10 Airtel Ghana, last week, re-launched its mobile money platform, under a new brand name Airtel Money, which has been positioned to provide customers with an efficient alternative to cash transactions and provide millions of Ghanaians with access to banking services for the first time. 19 Dec 2011 08:36 | Ad showcase |