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Dr KF Lai - Dr KF Lai is co-founder and CEO of BuzzCity (www.buzzcity.com), a mobile media company in the development and marketing of mobile services and entertainment globally. Email ..
Marcela Ospina - Anthropologist Marcela Ospina Salcedo (www.marcelaospina.com) specialises in helping brands understand consumers from a cultural viewpoint. By using ethnography and drawing from neuropsychological principles, she advises on developing marketing plans, launching new products, and innovating communications strategies.

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