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Biz Takeout's

Episode 186: PR chat with Marcus Brewster and the new on-demand PR service.

Date: 26 Aug 2016
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UK-funded youth report launched in Tanzania

'Next Generation Youth Voices Tanzania' is a research study by the British Council to uncover the attitudes and aspirations of Tanzania's young population...

8 Aug 2016

Four things you can learn from Afrillennial smartphone preferences

There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry...

24 Jun 2016

Youth employment trends in East Africa

Youth-led research shows young Africans still face many obstacles when entering the labour market...

21 Jun 2016

Digital literacy skills for Africa's youth

SAP to train more than 150,000 youth in 30 African countries in digital skills, including coding...

17 May 2016

The six Africa youth trends you can't ignore

Six trends that reflect the new attitudes and changing priorities of African youth in 2016...

11 May 2016

[Secrets of success] Good old-fashioned values and service deliver winning formula

At last years' Financial Mail Annual Ad Focus Awards, HDI Youth Marketeers were awarded the Partnership Award for their work with Pick n Pay...

By Ann Nurock 10 Mar 2016

Adelle Onyango named mentor for Obama initiative

Kiss FM presenter and artiste Adelle Onyango has been appointed as one of the youth mentors in East African region for the Young African Leaders Initiative 2015.

By Elly Gitau 10 Jul 2015

@Marketing4Youth #Africa

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now, you could potentially have a customer for life...

By Charles Foster and Ilse Dinner, Issued by Millward Brown 8 May 2015

Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

Free, targeted media in Kenya draws advertisers

The absence of specialist media channels, and obstacles in direct marketing, have created challenges for advertisers keen to reach the country's aspiring consumer class...

By Bob Koigi 5 Aug 2014

Newspaper hopes to lure young readers by cutting political coverage

A newspaper publisher in Kenya is targeting young Africans as it seeks to expand its business throughout the continent's main cities. Despite perceptions that 20-somethings don't read newspapers, Paul Marshall...

By Dinfin Mulupi 21 Jul 2014

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