Subscribe to industry newsletters

Biz Takeout's

Episode 158: The BookMarks Awards 2016 advice and hospitality industry marketing.

Date: 26 Nov 2015
Get the Flash Player to play this.
Adelle Onyango named mentor for Obama initiative

Kiss FM presenter and artiste Adelle Onyango has been appointed as one of the youth mentors in East African region for the Young African Leaders Initiative 2015.

By Elly Gitau 10 Jul 2015 10:23

@Marketing4Youth #Africa

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now, you could potentially have a customer for life...

By Charles Foster and Ilse Dinner, Issued by Millward Brown 8 May 2015 10:47

Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Free, targeted media in Kenya draws advertisers

The absence of specialist media channels, and obstacles in direct marketing, have created challenges for advertisers keen to reach the country's aspiring consumer class...

By Bob Koigi 5 Aug 2014 12:20

Newspaper hopes to lure young readers by cutting political coverage

A newspaper publisher in Kenya is targeting young Africans as it seeks to expand its business throughout the continent's main cities. Despite perceptions that 20-somethings don't read newspapers, Paul Marshall...

By Dinfin Mulupi 21 Jul 2014 10:28

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013 13:20

[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013 12:39

2013 at a glance: Five crucial consumer trends business leaders should know

LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.

By *David Mattin and Saint-Francis Tohlang 8 Jan 2013 07:55

Airtel Pan-African youth tourney kicks off

The Airtel Africa Championships officially kicked off today in Nairobi, Kenya. The soccer tournament which brings together Africa's best talent in the boys and girls under 17 categories began on 21 August and will continue until 25 August 2012.

21 Aug 2012 12:10

Seminar tackles youth employment in Africa

The African Development Bank (AfDB) hosted a High Level Policy Dialogue Seminar on Youth Employment in Lusaka, Zambia, focusing on the challenges and opportunities faced by countries in the Southern Africa Region.

10 Jul 2012 15:05

Show more