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Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Ebola awareness campaign from Easy Taxi, Dettol
Ebola awareness campaign from Easy Taxi, Dettol

Nigerian online taxi booking service, Easy Taxi, has partnered with Dettol to create awareness on Ebola and train drivers on hygiene culture...

26 Aug 2014 16:09

2000FM launches Africa Fridays to #SaveOurGirls
2000FM launches Africa Fridays to #SaveOurGirls

In an aim to save the Nigerian school girls who were abducted in April, SABC's 2000FM has decided to take action and embrace this challenge during Africa Month.

26 May 2014 10:55

SA Mobile Marketing Association plans Nigeria expansion
SA Mobile Marketing Association plans Nigeria expansion

Nicolle Harding, Vice Chairperson of the Mobile Marketing Association (MMA) of South Africa has announced the association is planning to expand to Nigeria.

By Paul Adepoju 19 May 2014 08:42

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Driving mobile from Cape to Cairo - Millward Brown
Driving mobile from Cape to Cairo

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.

By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49

Luxury goods firms taking the battle to Africa
Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Chris Human
African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013 07:30

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

Nigerian Entertainment Today rolls out first ad campaign
Nigerian Entertainment Today rolls out first ad campaign

Nigerian Entertainment Today (NET) reported yesterday, 6 August 2013, that it has launched its first-ever ad campaign highlighting what's most important to it "as a news organisation telling the world about entertainment and celebrities from Nigeria and the rest of Africa."

7 Aug 2013 06:12

Aegis Media unveil Baileys new bottle

Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.

9 Jul 2013 12:19

Awareness campaign, Shuga to reach Nigeria
Awareness campaign, Shuga to reach Nigeria

MTV Base and the MTV Staying Alive Foundation, have joined forces with the Nigerian government's National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation to combat a lack of awareness and misinformation about HIV, sexual responsibility and teen pregnancy among Nigerian youth, using the medium of Shuga, MTV's TV series and multimedia campaign.

26 Jun 2013 10:30

AdFu partners with Yookos to reach into Africa

AdFu, the audience and display inventory network of sites owned by Kagiso Media, has extended its reach into the African online market by adding the Africa-born social network, Yookos, to its portfolio. This adds even more inventory to AdFu's African value proposition while also helping Yookos to drive revenue growth by maximising inventory yield.

14 Jun 2013 11:10

Eskimi fanclubs exceed one million fans
Eskimi fanclubs exceed one million fans

Eskimi, one of Nigeria's social networking platforms, launched new fanclub function in December 2012 and in just over three months it is reported that the brand has reached and exceeded the one million fan mark.

7 Mar 2013 12:05

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