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Coca-Cola relaunches "Mystery Shoppers" in Lagos
Coca-Cola relaunches "Mystery Shoppers" in Lagos

Coca-Cola Nigeria has relaunched the Mystery Shopper campaign activation as part of its 125 years celebrations which was held recently. First held in 2010, the campaign uses experiential marketing tactics where several Mystery Shoppers around town surprise anyone found drinking Coca-Cola products...

Instant Grass takes root in Russia

Instant Grass, the youth trendspotting agency, has set up shop in Moscow in its first step to providing youth insights and strategies to marketers operating in key developing markets across the globe. The network of trendspotters or 'grasses' in Russia will initially focus on Moscow, St Petersburg...

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