Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies by 2015 on the African continent. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa, now also chairman of Y&R Africa. To find out what that means, I caught up with him before he raced off to Lagos, Nigeria, on his mission.
By Danette Breitenbach 5 Sep 2013 05:42
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
AdFu, the audience and display inventory network of sites owned by Kagiso Media, has extended its reach into the African online market by adding the Africa-born social network, Yookos, to its portfolio. This adds even more inventory to AdFu's African value proposition while also helping Yookos to drive revenue growth by maximising inventory yield.
14 Jun 2013 11:10
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
TMKG Media Audit, Nigeria's specialist in out-of-home and outdoor media monitoring has launched Postartrack, a web-based media monitoring tool for tracking, evaluating and reporting all types of out-of-home media displays.
24 Aug 2012 10:37
After more than two decades of operating through independent affiliates, advertising group TBWA is preparing to buy equity stakes in East and West Africa.
18 Jun 2012 10:02
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video]
20 Oct 2011 12:03
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
20 Apr 2011 13:11
Nigeria as the most populous nation on the continent should and does present huge marketing and business opportunities. But…
8 Jun 2009 14:54
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