Nollywood comes to YouTube

[Jeremy Daniel] In a major boost for the African film industry, YouTube has created a Nollywood-specific channel on YouTube. The channel boasts over 400 Nollywood movies that can now be downloaded and viewed for free from anywhere in the world. 1 Apr 2011 12:01

How the Nigerian president is using Facebook

[Jeremy Daniel] Politicians around the world have woken up to the potential of Facebook and Twitter as unfiltered platforms from which they can deliver their message to a receptive audience. But few have taken it up as effectively and with the same gusto as Nigeria's wonderfully-named President, Goodluck Jonathan. 28 Oct 2010 06:45

Goodluck Jonathan, Africa's first socially-networked president

[Sipho Hlongwane: @comradesipho] Goodluck Ebele Jonathan's life is turning into an extraordinary adventure. Not only did he come to power in Nigeria without directly winning an election in 11 years and somehow managing to avoid the stench of corruption, but he has now turned to Facebook as his electoral platform. 20 Sep 2010 07:27

Nigerian case study: Netflix vs. Alaba Market

[Franklin Ozekhome] Three decades ago, there was a big boom in the Nigerian video rental industry. Parents and guardians that could not afford regular purchase of VHS movies to satisfy the increasing tastes of movie aficionados at home were given a way out. Renting of video cassettes was in. With as little as 50 kobo (US$0.33), one could rent any movie from a growing number of video shops. 21 Apr 2010 12:00

The art of investing in Nigeria

[Issa Sikiti da Silva: @sikitimedia] Despite facing serious challenges which include, among others, organised crime, 419 scam, corruption, power issues, instability in the oil-rich Niger Delta region, Nigerian authorities believe their country's market-size coupled with endless business opportunities make an African ‘heaven' for investment. 18 Sep 2009 09:51

Nigeria's Five Greatest Living Legends: lessons for brand builders: part two

[Bayo Adekanmbi] You will agree with me that successful brands are not haphazard creations; they emerge from a consistent reinforcement of a point of view that secures permanent placement in the consumers' hallowed space as an ageless, borderless, and timeless influencer of choice. This by implication demands that such brands are not just functionality-driven and thrive on basic category membership but have evolved to earn an elevated space that weaves them seamlessly with the consumers' self-definition and expression. 14 Aug 2009 09:23

Nigeria's Five Greatest Living Legends: lessons for brand builders: part one

[Bayo Adekanmbi] The highly publicised Nigeria's Five Greatest Living Legends voting and final selection has come and gone, but it leaves us with so much to unearth as students of brand evolution. The whole initiative, which I consider very indigenous in context, provides us a very valid basis to substantiate our quest for local insights on how global brands will emerge from this part of the world. 13 Aug 2009 08:28

Nigerian Marketnomics 2009: Part two

[Franklin Ozekhome] In the fight for survival in the depressed economies, and the battle to stand out and mean more to consumers in the emerging markets, ideas will become the golden salt and superior thinking will take centre stage. 22 Jan 2009 09:42

Nigerian Marketnomics 2009: Part one

[Franklin Ozekhome] The economic and financial crisis, which started in the United States in September 2008, has rattled markets and economies around the globe. A global shift is taking place resulting in a rebalancing of economic power. 20 Jan 2009 09:34

A healthy brand is a healthy business

[Bayo Adekanmbi] Brands are not inanimate products we pick off the shelf. Like man, they are living entities with extendable organic identities that exist in the hearts and minds of everyone they touch. They evolve like embryonic creatures and grow to take on human personalities that make them powerful forces that control our desires. 14 Nov 2008 11:38

Marketing bandwidth in the Nigerian telco

[Bayo Adekanmbi] “Shift happens” is the two-word phrase that fully captures the Nigerian GSM turf, especially with the astounding leap from the pre-2001 pent-up demand to becoming one of the fastest growing markets in the world. The teledensity ratio experienced an astronomical leap from 0.73% to 35% mid-2008. It is easier to get a SIM in Lagos than a sachet of water. 12 Nov 2008 10:11

Beyond PR: what's your point of view?

[Franklin Ozekhome] The past few years in the Nigerian marketing, communications industry has been exciting as the status-quo has become radically bent, with the young seeking to diferentiate themselves from the ‘old masters.' In seeking to be creative for creativity-sake, they fail to encourage clients to create, promote, project, advance and endorse their points of view. 8 Oct 2008 09:41

Analysing LAIF 2008 as a competitive market turf

[Bayo Adekanmbi] The dust is settling and all the Champagne corks have popped to validate the culmination of activities for LAIF (Lagos Advertising and Ideas Festival) 2008. The winners, the losers and the organisers have all reflected on how best to make it better. The 2008 edition leaves us much to build upon in our quest for continuous improvement as an emerging creative market. 6 Oct 2008 12:40

Cup of Nations adopts beer

[Emeka Enyadike] Sponsorship for Nigeria football reached new heights last week as Guinness Nigeria became the latest sponsors of the Nigerian national football team, The Super Eagles. 5 Nov 2007 15:59

Biodun Shobanjo is CEO of The Apprentice Africa

[Emeka Enyadike] Bank PHB, in conjunction with The Executive Group (TEG) and Storm Vision has announced that Biodun Shobanjo, chairman of the Troyka group and co-founder of Nigeria's largest and unarguably, most successful advertising agency, Insight Grey has signed on as the CEO of The Apprentice Africa. 1 Nov 2007 15:45

Global banking software company lands multimillion dollar deal

[Carole Kimutai] Temenos AG of Switzerland has signed a US$4.62 million (KSh 323.4 million) agreement with Commercial Bank of Africa Limited (CBA) for the installation of a new core banking system. CBA has been using the iFlex product, Microbanker as its core banking system since 1995. 9 Oct 2007 14:38

DStv mobile launches in Nigeria

[Emeka Enyadike] Bizcommunity.com's exclusive interview with Collins Khumalo, the MD of Multichoice Nigeria. 20 Aug 2007 12:13

Mobile giant makes dreams come true

[Emeka Enyadike] Nokia's Defend Your Street (DYS) is a “street” football implementation program that connects Nigerian youth to their dreams, encourages them to focus on their goals and desires - and helps them stay at the top of their game. 17 Aug 2007 12:56

Why some publications are born to perish

[Emeka Enyadike] There seems to be a rush to publish magazines on every subject under the sun and to start newspapers and while this may be a good development given the educational and information value of these publications, what is worrying is their high mortality rate. 15 Aug 2007 11:38

Groundbreaking cool-drink advertisement launches in Nigeria

[Emeka Enyadike] The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad. 14 Aug 2007 11:30

Enyimba and Rangers International for Under-19 football tournament in South Africa

[Emeka Enyadike] SuperSport is to bring to the screen the third edition of the SuperSport Under-19 football tournament in South Africa. 8 Aug 2007 09:21

Feast of football for Nigerian fans

[Emeka Enyadike] SuperSport serves up English Premier League action! What Nigerian fans will watch as the English Premier League kicks off. 7 Aug 2007 08:50

Major boost for Nigerian athletics body

[Emeka Enyadike] Nigerian Telecommunications giant Globacom has signed a US$2 million deal with the Athletic Federation of Nigeria (AFN) to sponsor the Lagos International Half-Marathon. 4 Jul 2007 12:08

Your chance to embark on the Ultimate Search

[Emeka Enyadike] Beer is the least important subject when the fourth season of the Ultimate Search comes alive but Nigeria's Ultimate Beer Gulder has put tourism and endurance at the heart of its famous reality show. 4 Jul 2007 12:07

Making capital out of reality shows and their ROI

[Emeka Enyadike] Sometimes I wonder if all that brands ask their agencies for these days are reality shows because I've lost count of the number. There are no dull moments… One ends, another begins and Nigerians just love them all. 4 Jul 2007 11:59

There ain't nothing like a DAME

[Emeka Enyadike] It's time again for Nigeria's legendary awards - the Diamond Awards for Media (DAME). 22 Jun 2007 10:20

NTA acquires free to air English Premier League rights

[Emeka Enyadike] The new season of the English Premier League (EPL) commencing August 11, 2007 marks a remarkable breakthrough for the Nigeria Television Authority (NTA). The national broadcaster, which claims to be Africa's largest TV Network, will broadcast one live game every week in the latest instalment of the most popular EPL. 22 Jun 2007 10:18

Which way Nigerian banks?

[Emeka Enyadike] Nigerian banks are having to face the selling and marketing challenges of post-consolidation blues. 21 Jun 2007 17:19

Design with solutions in mind

[Terry Levin] Having grown up among awful architecture in South London, Cameron Sinclair started the non-profit ‘Architects for Humanity’ when he was 24 years old. Transitional housing for Kosovo's Returning Refugees, HIV clinics in Lagos Nigeria, which incorporate movie theatres, organic farms and encourage input from communities to ensure the most effective solutions. 26 Feb 2007 11:03

Will ThisDay live to fight another day?

[Louise Marsland: @Louise_Marsland] Nigerian publisher of ThisDay, Nduka Obaigbena, has assured creditors and staff of the daily newspaper, that he will not turn his back on the substantial investment his media empire has made in South Africa. Talks, brokered by ABSA, are ongoing with investors to try resolve the financial crisis the paper finds itself in. 26 Oct 2004 13:07