Mathew Weiss

Managing Director at Brand Union Africa
Location:Cape Town, South Africa

Profile

Mathew is a brand strategy and communications professional with broad experience working in Europe, America, Africa and Middle East. He is a strategist by training and has won DBA and APEX awards for marketing effectiveness.
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#BizTrends2018: Branding is the key to unlocking company innovation

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...

By Mathew Weiss 8 Jan 2018

What does my future look like? Ask a branding agency

Why the relaunch of the Johannesburg Philharmonic Orchestra reminds us of the real value of branding...

By Mathew Weiss 1 Sep 2017

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