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Bailey, who has built his career over more than three decades in South African and international media, is widely respected for his editorial leadership and commitment to journalism. His experience spans senior roles at major broadcasters and print outlets, giving him a deep understanding of the country’s media landscape.
In announcing the acquisition, Bailey expressed his appreciation to the previous owners and editorial teams, saying their work had laid a strong foundation. He emphasised that readers can continue to expect the bold reporting and engaging storytelling for which the publications are known.
“Sunday World and Sunday Sun will continue to deliver the breaking news and interesting content that readers are accustomed to. I have a bold vision for the company. And I look forward to putting it into action and introducing even more readers to the quality content being produced by the teams,” said Bailey.