| 18 Jul 2011 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing
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Celebrating Mandela Day Today, Monday, 18 July 2011, is former South African president Nelson Mandela's 93rd birthday, celebrated locally and internationally as Mandela Day, with everyone encouraged to devote 67 minutes of their time towards a charitable cause. Some thought-provoking opinions on this subject matter are Amelia Jones' Why we need more Mandela Days and Mike Freedman's Brand-building in the time of conspicuous conservation, not to mention Matt Rose's Brand charity (false ideologies not sold separately). And just how clever is this birthday wish design from Brand inc? It's said a picture speaks a thousand words, but what if words create the picture? On behalf of everyone at biz and the whole biz community, happy birthday, Tata! Best wishes Simone Puterman ( @SimoneBiz) Managing editorPS The latest Biz Takeouts podcast from the Bizcommunity.com/Chai FM Media & Marketing radio show is now available! Responses to this column welcomed in our online editor's column archive. Follow Bizcommunity on Twitter at @Bizcommunity and join us on Facebook at www.facebook.com/Bizcommunity. Please send all South African marketing and media news to marketingnews@bizcommunity.com, international news to internationalnews@bizcommunity.com and opinion pieces to contributors-marketing@bizcommunity.com.Top stories
Special focus on media freedom
 [Theresa Mallinson] The formation of the Press Freedom Commission is the latest effort by South Africa's media industry to investigate best practices in self-regulation. But, given the PFC's genesis and its limited mandate, will the ANC take its recommendations seriously when evaluating whether a media appeals tribunal is a good idea? All indications suggest not. Read more >>
 [Gill Moodie: @grubstreetSA] The best thing that the newly formed Press Freedom Commission has got going for it is that it's being chaired by the highly respected former chief justice, Pius Langa. Not that there aren't plenty other good things about the commission - such as commissioners with integrity such as Anglican Archbishop Thabo Makgoba. Read more >>
 [Chris Vick] For a profession that is so reflective on the state of the world, South African journalism is sadly remiss in being reflective on the state of itself. This is a spin doctor's perspective on the current - probably temporary - crisis of conscience. Read more >>
Marketing
 Last week, the Bizcommunity/Chai FM Media & Marketing radio show, hosted by Kevin Fine on Wednesday, 13 July 2011, 6pm-7pm on 101.9 FM in Johannesburg, featured healthy brands, the importance of the HR process before hiring and, of course, some airline crises. The podcast is now available. Read more >>
2010 FIFA World Cup
Advertising
 [Chris Moerdyk: @chrismoerdyk] The marketing industry in South Africa is probably losing its battle for the right to advertise to children and teenagers. Because, the world over, right now, all sorts of pressure groups are winning regional battles to have advertising aimed at kids banned outright. Read more >>
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 [Eben van Wyk & Regardt Botes] The Advertising Standards Authority has a whole arsenal of possible sanctions it can impose on advertisers for breaching its advertising code or prior rulings. In the recent matter of Checkers "Heydays" Promotion/Pick n Pay/17435, the ASA imposed one of the harshest sanctions to its disposal on Checkers. Read more >>
 The Loerie Awards released various shortlists for 2011 on Wednesday 13 July 2011. All winners will be announced at the Festival Weekend, 16 - 18 September, at Cape Town International Convention Centre (CTICC) in Cape Town. Read more >>
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 [Mike Freedman] There's a story about Joel the Tailor, told by my late father, that may well be apocryphal - yet it resonates with a human truth: we like to be recognised for doing good. Read more >>
 The top three Icon Brand winners at TGI's second annual Icon Awards, held on Thursday, 14 July 2011, at Turbine Hall in Newtown, Johannesburg, are All Gold Tomato Sauce, Edgars and Coca-Cola. The awards celebrate and benchmark those brands that have retained their unique identities over time and still appeal to and are relevant to South Africa's multicultural and diverse population. Read more >>
Cinema
CRM
 [Lindsay Grubb] Are you making it hard for your customers to contact you, or to buy your product or service? There is nothing more frustrating than becoming interested in a product or service to find that you actually can't get access to it. Read more >>
CSI
 [Amelia Jones] Mandela Day today, Monday 18 July 2011, is an important day because it rallies people to think about what they can do to improve the world around them. It's easy to be dismissive about such events; after all, is 67 minutes of someone's time or some commercially inspired corporate gesture really going to make much difference? Probably not, but it's an argument that somewhat misses the point. Read more >>
 [Issa Sikiti da Silva: @sikitimedia] As another Nelson Mandela International Day nears (Monday, 18 July 2011), the IMC - in partnership with the Homecoming Revolution, Sanlam, SA The Good News, Direct Marketing Association of SA, Heartlines and loveLife - is urging all South Africans to use their resources, skills, time, money or goods to play their part by giving 67 minutes or more to do something good for their communities to make SA a better place to live in. Read more >>
Design
 In honour of Madiba's birthday today, Monday, 18 July 2011, Judd Quy, creative director (Johannesburg) of specialist design and advertising agency Brand inc Create, decided to create a fun project using words to sculpt and build the face of former South African president Nelson Mandela. Read more >>
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YFM is ready to launch YTV, a real-time, low bandwidth visual feed, based on what immedia describes as a "revolutionary new technology" which it has developed over the past three years in partnership with the University of Cape Town and the CSIR. Read more >>
Education & Training |  |
 AMASA has launched a new South African media planning textbook, with printing sponsored by CTP Books and the front cover designed by AAA students. Read more >>
Events & Conferencing
 [Henk Kleynhans] Despite wi-fi being a relatively minor service in the grander scheme of a conference, where you may have excellent speakers, interaction and workshops, bad wi-fi has the power to make a good conference look really bad and poorly organised. And when the wi-fi doesn't work, negative tweets about the conference abound. Read more >>
Magazines
 [Herman Manson: @marklives] Wine magazine, the wine-focused consumer monthly published by RamsayMedia, will be publishing its last edition in September 2011, after nearly 20 years in print. The magazine has only turned an annual profit three times in its existence. Read more >>
 My Health magazine, formerly a giveaway, went on sale on Saturday, 15 July 2011. at the CNA and Dischem. The new publisher Bravo Pro Media wishes to service a target audience that requires information on everyday health concerns of the South African public and is authentic to its target market needs. Read more >>
Marc Ashton, a multi-award winning journalist and entrepreneur who joined Fin24.com in 2008 to cover the financial services and entrepreneurship sectors, with Finweek later added to his portfolio, has been named acting editor of financial title by Media24 Weekly Magazines. Read more >>
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 [Issa Sikiti da Silva: @sikitimedia] The SABC-unions stalemate on the retrenchment of 800 employees over a three-year period continues unabated as neither party is willing to concede defeat, raising a prospect of a long and painful conflict whose real victims will be none other than the targeted employees. In an interview with Bizcommunity.com on Friday, 15 July 2011, SABC spokesperson Kaizer Kganyago slammed the unions for making unsubstantiated allegations over something that is public knowledge. Read more >>
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 [Issa Sikiti da Silva: @sikitimedia] The public broadcaster's drive to reduce headcount, mostly the 55-plus-year-old staff, in terms of its new operating model, is in jeopardy after another union, the Media Workers' Association of South Africa (MWASA), said the SABC's decision is both illegal and ill-advised, and is mostly defined by frustration on the part of decision-makers. Read more >>
Mobile
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 [Duncan McLeod: @mcleodd] 10Layer, the Johannesburg-based technology start-up building a publishing framework and content management system for online publishers, has landed a deal with the Mail & Guardian to power the weekly newspaper's website Read more >>
Out Of Home |  |
 [Erik Warburg] OCS 2, the second Out-of-home Consumer Survey (OCS) from Posterscope. Exclusively for Bizcommunity.com readers, here are some key trends and insights on rural vs urban billboards. Read more >>
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PR & Communications
 The International Public Relations Association ( IPRA) has announced that its new president for 2012 is Johanna McDowell of South Africa. The international public relations association has further emphasised its global footprint with the election, by all its individual members, of its new governing body. Read more >>
 In January 2010, Ehrenberg Kommunikation, founded by Magnus Ehrenberg in Sweden in 1993, acquired 25% of Rosemary Hare Public Relations, established by local consultant Rosemary Hare in Cape Town in 1983. Now, the two have merged to form Hare & Ehrenberg Communications. Read more >>
Production
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Sponsorship
 LONDON, UK: Voting is now open for International Marketer of the Year and The Media Excellence Award.
M&M invites you to join the judging process for the 2011 Awards. Read more >>
 MIAMI, US: The organisers say that '"due to the overwhelming response and the requests we have received for more time", they have announced a deadline extension for The Festival of Media LatAm Awards entries to Friday 5 August 2011. Read more >>
More International news...
Digital
Research conducted in June by the DMMA (Digital Media & Marketing Association) South Africa and Effective Measure around the automotive industry has shown that people prefer online research when it comes to buying a new or used car. Read more >>
Marketing & Media
Telecoms companies in South Africa must write contracts that comply with the Consumer Protection Act, according to a Fin24 article that appeared on 18 July. Essential to compliance is plain language. Read more >>Do you know your affect from your effect, your practice from your practise and your that from your which? Simplified's grammar workshops can improve your staff's grammar. Read more >>Marketing
Organisations are rewriting their documents in plain language to meet the plain-language requirements of various laws, including the Consumer Protection Act, National Credit act and Treating Customers Fairly Roadmap. But should they be adopting a longer term approach? Read more >>Advertising
 Giant Films' Ian Gabriel, in collaboration with CD Francois de Villiers and his creative team, recently completed a triptych of commercial spots for Momentum, Read more >> human.kind Advertising recently embarked on an immense project - wrapping the Consol Glass silos at its Wadeville factory in branding. Read more >> Y&R Durban was recently awarded a one year contract with the KwaZulu Natal (KZN) Dolphins. Read more >> Saatchi & Saatchi Cape Town has used animation in their latest campaign for Tuffy Plastics. The press and poster campaign entitled, 'When work takes aim' employs a simple animation technique to advertise their disposable work-wear. Read more >> Nine Mile Media's Billads Bill Folder advertising platform will enable consumers to taste the freshness of Clorets chewing gum during July and August in upmarket restaurants across the country. Read more >> Saatchi & Saatchi Cape Town has developed a poster campaign for The International Campaign to Ban Landmines (ICBL) entitled, 'Daily Chores'. Read more >>Branding
 To launch their new range of Foundation Shades for Africa, Clinique has joined forces with Seattle in a campaign that takes the fuss out of choosing the perfect foundation. Read more >> November 1 recently assisted with an in-store rebranding project at 80 Builders Warehouse stores across the country (including Builders Express and Builders Trade Depot) - a project that arose from the recent merger between American retailer Walmart and South African retailer Massmart. Read more >>Cinema
Killarney Mall now boasts a five cinema complex totalling 708 seats, each featuring the latest in 3D technology as well as state-of-the-art Dolby Digital surround sound. Read more >>CSI
Former beauty queen, business woman and entrepreneur Joan Ramagoshi will spend Mandela Day on the 18th July 2011 at the Mamelodi SOS Children's Village. Joan's 67 minutes will be the first phase dedicated to upgrading a house within the village. Read more >>Digital
When Fluorescence started in 2001 they were ambitious, buoyant and meekly naïve about what they set themselves up for. They worked hard, they loved what they did and back then they thought that ought to be enough; how hard could it possibly get? Read more >>Realmdigital was awarded the international iCMG Architectural Award in the category Open Source Technologies, for its recently completed Exclus1ves e-commerce store. Read more >>Money transfers have just become easier with INSTANT MONEY, the Spar money transfer platform powered by Standard Bank. INSTANT MONEY allows individuals to send cash to friends and family members through their retail distribution network. Read more >>There is a growing and highly compelling move towards digital media and digital agencies but, with only 2% of marketing spend being allocated to these channels, is digital really the way to go? Also, how does digital marketing differ from the traditional agency route? Lara Bryant, Chief Strategist at Native, provides insight. Read more >>Since the launch of Native last year, Native's CEO, Jason Xenopoulos, says he is delighted with the number of opportunities both he and and several others of the Native team have been selected for, whether it be judging industry awards or appearing as guest speakers at significant conferences during the year. Read more >>[Wesley Lynch] Facebook applications are a keen focus area for companies that want to extend their reach - but are you missing a big commercial opportunity by simply focusing merely on advertising your brand? Read more >> Having lost a large percentage of their following to iPods and online streaming, radio stations who want to revolutionise their place in the media are extending their efforts to social networks. This development seems to spin both ways as bloggers embrace radio to add a terrestrial dimension to their posts. Read more >>The Constitution Hill Marketing Team appointed Virtuosa in early 2011 to work with them updating and refreshing their online presence. Read more >>Education & Training
Kidzworld, an online pregnancy, baby and kids' directory and community portal, established by Cara Mullin in 2004, has done a lot to dispel the negative connotations towards taking advice from health professionals associated with an internet directory service. Read more >>According to Samantha Crous, country manager of the CRF Institute, employers have to get with it if they want to hang onto talent. They need to start tapping into the demands of a new generation of employees with a brand new work ethic. Read more >> After two weeks of judging at the Vega, Bordeaux Campus the finalists for the Loeries were announced yesterday afternoon. Among them are 17 proud finalists from Vega. Read more >>Events & Conferencing
 3D Deco's domes are sexy, stylish, glamorous and the perfect choice of venue for any event. They are available in various sizes with a white waterproof cover and transparent bay window and skylight. Add to this 3D Deco's funky signature decor and you have yourself a walk-in wonderland, all in a mere 10 hours. Read more >>South Africa competes with some of the top destinations worldwide when it comes to hosting sport events and The Vodacom Durban July has become synonymous with the world of horse racing. Read more >> SAPICS, the Association for Operations and Management of South Africa, hosted its annual Conference and Exhibition from the 26 to 29 June at the Sun City Superbowl. The aim of the conference was the future growth, improvement and sustainability in the supply chain profession. Read more >>Exhibitions
 Mediatech Africa will showcase and demonstrate music and professional sound developments and advances including, leading products for programme and post-production applications. Read more >>Advertisement: MARKETING TO KIDS, TWEENS, TEENS AND THE FAMILY
CONFERENCE AUGUST 2011 The ultimate event focused on marketing to kids, tweens, teens and the family. Two day conference taking place 23-24 August In Johannesburg. With a pre-conference workshop on 22 August. For more info contact Debbie@knowres.co.za | 0836511664.
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 For the first time in history, Durban was the host of the 123rd International Olympic Committee Session held at the ICC. Expo Solution's Durban branch was contracted by SASCOC (the LOC), in conjunction with Exposure Unlimited, to build the temporary infrastructure for the day. Read more >> This year Africa Rail took place from the 28 July to the 29 July at the Sandton Convention Centre, Johannesburg. The business opportunities and face to face interactions were maximised through the use of the Business Matchmaking program. Read more >> The global expertise of the Hi-Def Cowboy, Bryson Jones, and Eurovision producer, Ola Melzig, will be present at the Mediatech Africa expo taking place from 20-22 July at the Coca-Cola dome. Read more >> Markex Jhb 2011 featured a number of innovations from exhibition-, event- and display specialist, Scan Display. Read more >>Magazines
 For those with busy lifestyles wanting to keep up with all the news available, Media24 is launching NewsNow, a weekly 48-page magazine, on 2 September. Also available in Afrikaans as NuusNou, it will be a compilation of the most important news condensed into punchy snippets that take less than a minute to read. Read more >> Media24 Weekly Magazines has announced the appointment of Marc Ashton, a multi-award winning journalist and entrepreneur, as acting editor of Finweek. Read more >>Mobile
Channel S, the European-based Bengali-language TV channel, has partnered with Oxygen8 Communications to provide a voice platform for interactive TV - and the channel's CEO says that mobile is coming next. Read more >>The Regulation of Interception of Communication and Provision of Communication Related Information , otherwise called RICA, has been compromised by corrupt traders who are selling pre-registered SIM cards to cell phone users. Read more >>Twinsaver (in partnership with Starfish Mobile) have come up with a campaign that is rewarding their consumers with those "nice to have" prizes. Read more >> What really makes a mobile campaign successful, and how can advertisers take advantage of this fast emerging, high performing channel? In a new report, MediaMind uncovers some of the best practices to help advertisers get the most value out of their mobile campaigns. Read more >>Online Media
Twenty-nine South African celebrities are currently lined up on bidorbuy.co.za, ready to auction off their time to the highest bidders from 18 to 28 July. The online auctions start from R1 and all proceeds are for the benefit of ten participating charities. Read more >>Quirk Education to offer group discount for exclusive Social Media workshops in Cape Town and Johannesburg. Read more >>As the managing director of one of South Africa's leading digital marketing consulting firms, Diane Charton works in one of the fastest-growing segments of the media and technology worlds. But her high-pressure job hasn't kept her from excelling in the international sporting arena as well as raising her two small daughters aged 3 and 1. Read more >>With both the iPad 1 and 2 sold out within days after the launch it's no surprise that online news portal, 24.com, has had massive success with their News24free iPad app, which has grown in leaps and bounds with a total of 28 303 downloads. Read more >>Out Of Home
 Provantage harnessed their vast experiential marketing knowledge to take Metropolitan Life's products to the target market by running eye-catching activations in 17 malls and interchanges nationally. Read more >>PR & Communications
MANGO-OMC Cape Town has been awarded the Digital Media and Marketing Association Account (DMMA) which incorporates the 2011 Bookmarks Award. Read more >> Tin Can Cape Town has successfully developed and implemented the first phase of a new integrated campaign for the SA Institute for Drug-Free Sport (SAIDS) called 'I Play Fair. Say No! To Doping', aimed at developing a culture of anti-doping in sport among athletes, coaches and fans. Read more >>Printing |  |
 November1 has become a member of the Latex League, a club of HP latex printer owners who offer one another support and together bring a greener solution to the printing industry. Read more >>Production
 The top five finalists in the SA's Next Top Filmmaker 2011 competition announced. Read more >> Darren Gordon recently joined the Picture Tree team as Alan Irvin's new producer. Read more >> Terraplane Director Trevor Clarence teamed up with Gavin Williams and Michael Lees-Rolfe of FoxP2 to create the new spot for the milk board. Read more >>Promotions |  |
Celebrate Spring Day with a box of Spring Day cookies (R159), available exclusively from NetGifts. Read more >>Radio
Algoa FM's Morning Show team spent the morning in jail on Mandela Day, July 18.They broadcasted their show from the Seaview police cells outside Port Elizabeth. Read more >>Recruitment | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
 On 28 July, job portal and recruitment technology enabler, Jobs.co.za will host one of the most innovative recruitment events in South Africa - RecruitX'11. Read more >> [Natasha Arendorf] The need to challenge taken-for-granted assumptions and practices in business, and cultivate mindful and creative leadership that puts people first is becoming more and more significant, particularly in a world in which many of the old business structures and ways of thinking are breaking down. Read more >>Research
 Analytix BI recently explored the consumer segment of South Africa's long-term insurance providers in a report that underlined the continuing discrepancy between the LSM profiles of insurance policy users and non-users. Read more >>South Africans opt to further adjust spending habits to save on household expenses.Rising prices of food, fuel and utility bills are among the major concerns for consumers. Read more >>
| | Television | Lindt | Clover Super M | Dep. Justice and Constitutional Development | Kfc | Shower to Shower |
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Pause in the sky for castle milk stout
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 [Henrie Geyser: motoring editor] The compact A1 hatchback might be the smallest of the 105 different Audi models on sale in South Africa but far from being the runt of the litter it has enough grunt and cling to appeal to the lads and the kind of cootchy-coo coolness that the ladies love as much in cars as in their arm-candy gold-chained Chanel, purple Givenchy clutch and giant Louis Vuitton bags. Read more >>
More Motoring news...
 [Brian Berkman: contributing editor, travel] As markets around the world shrink with each daily announcement of another fiscal crisis, hotels, especially at the top end, have to be ever more competitive. Read more >>
 The Old Government House Hotel & Spa is Guernsey's first five star hotel. Read more >>
 The spa at Bushmans Kloof Wilderness Reserve and Wellness Retreat has been named among South Africa's finest spas in the 2011 Les Nouvelles Esthetiques Spa Awards. Read more >>
More Travel news...
 [Melanie Govender] Kylie Minogue gave Cape Town quite a spectacular show at the Grand Arena on her opening night. She arose as the ethereal Aphrodite from a golden shell on a magnificent stage with talented dancers and high flying aerialists. Building and designing that stage took 500 people and two huge 747s to transport to South Africa. Read more >>
More BizLounge news...
- Emirates flies South African water polo team to 2011 FINA world championships - more info
- Akacia Healthcare sign electronic ad deal with X/procure - more info
- Talent Africa appoints HMC Seswa corporate communications - more info
- The team xerox experience at Africa print 2011 - more info
- Independent newspapers on board for the business opportunities and franchise expo - more info
- Fountainhead Design scoops four multinational brand projects - more info
- Celia Collins appointed deputy group MD at Starcom MediaVest Group - more info
- Mike Siluma to act as group executive of news and current affairs for SABC - more info
Featured jobs Graphic designer with a positive attitude is required for a dynamic, growing business in the branding industry. Adventurous spirit, honesy and integrity and the ability to meet deadlines is essential. Read more >>
 Busy agency needs a traffic/production person with print knowledge. Excellent attention to detail, good time management skills, deadline driven and agency experience.
Only send CVs if you meet criteria. Read more >>
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Fast growing Cape Town digital marketing agency, World Wide Creative, is looking for a PPC manager to work on numerous exciting campaigns. Read more >>Sales Rep - Midrand - GautengJob offer: Sales, marketing and new business development - Litho printing - Midrand Read more >>World Wide Creative, a leading SA and UK web marketing agency, is looking for a mid-level PHP programmer for its Cape Town studio. Read more >>Looking for sales agents to join the Frank team. The company provides comprehensive fully-paid training, above-average remuneration, uncapped commission, learnerships and bursaries. Read more >>Experienced promo director to work with a great team at one of South Africa's leading broadcast design and promo companies - Orijin. Read more >>Exp is looking for a young, talented designer/strategist. Creativity and cutting edge design skill a must. Strategic interest, experience and/or understanding is key. Join hardworking and exciting environment. Read more >>Candidates who are highly motivated, target driven and don't take NO for an answer. If you believe that you meet the requirements, e-mail your CV Dilshaad. Read more >>Media buyer/planner required to manage a small portfolio across a broad spectrum of clients. Requires implementation media, analysis, evaluations of media proposals, strong negotiation skills and good client management. Read more >>A leading media company is looking for mature, passionate sales professionals who have a proven track record in online sales. Read more >>Analytix BI are looking for a motivated junior research executive with a global outlook and a solution-driven approach to join our market research consultancy. Read more >>
Click here to customise your jobs section
- A basic practical guide to starting a business Viljoen Consulting - Cape Town, 19 July
- OFO and QCTO EES-Siyakha - Parktown, 19 July
- Nikon action workshop - Midrand, 19 July
- Flawless consulting - contracting Symphonia - Johannesburg, 20 July
- Surviving a DEA inspection by a hospice program global compliance panel - Wilmington, 20 July
- Debt capital markets masterclass Paton Training - Johannesburg, 20 July
- Stakeholder reputation management master class Deon Binneman - Johannesburg, 21 July
- Tourism summit JT Communications - Johannesburg, 21 July
- Email/sms marketing and the law seminar Chetty Law Technology and Innovation Law - Johannesburg, 22 July
- Creative writing weekend Allaboutwriting - McGregor, 22 July
Click here to customise your events section
Eco-Organisations, Greenpop and Seed host tree-planting[Other] Eco-Organisations, Greenpop and Seed, to host tree-planting event at Mitchell's Plain school in celebration of Mandela Day.
"We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. (via Fuel Lines)" - Pierre Omidyar "We can't buy fans and we can't schedule our commercials into the consciousness of our fans. Rather, we must speak with clear intent and respect the boundaries of the relationship. (via Warc)" - Judy Franks "Everybody is in favor of free speech. Hardly a day passes without its being extolled, but some people's idea of it is that they are free to say what they like, but if anyone says anything back, that is an outrage. (via Warc)" - Winston Churchill "Social media creates kinship between companies and customers, and kinship equals purchase intent. (via Convince and Convert)" - Jay Baer
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