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Provantage turns heads with Metropolitan Life campaign

Provantage have harnessed their vast experiential marketing knowledge to take Metropolitan Life's products to the target market.

Issued by Provantage

14 Jul 2011

Provantage turns heads with Metropolitan Life campaign

Provantage ran eye-catching activations in 17 malls and interchanges nationally. To draw consumers' attention, industrial theatre was used in the form of oversized talking heads. Each head represented a character with a specific financial need. The objective of the show was to educate consumers to identify basic financial needs and present Metropolitan's FutureBuilder product range as a solution, be it funeral cover, retirement annuities or education plans. The overall campaign messaging was: "Take your first step toward a brighter future with FutureBuilder from Metropolitan. Your loved ones will thank you."

Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.