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New commuter market results to be presented across SA

18 Jul 2011

Recent research commissioned by ComutaNet has new information relating to the commuter market. The annual Commuter DNA Study for 2011 has dissected the commuter profiles down to the core, revealing an additional segment as well as outlining their composition and the intricate details of their lives that inherently affect their purchasing decisions and processes.

Presenting the findings in three cities during July and August, ComutaNet and research company Freshly Ground Insights, invite marketers, brand managers and media to the free Comuta Anatomy Presentations.

"It will also provide critical insights on the how, why and where to reach the current and new segments. What products have won their loyalty and which would they not touch. Why it is important for those interested in the LSM 4-7 segments and the greater economically active population to communicate with them in their own space?" says Rejoice Zharare, marketing insights specialist at ComutaNet.

Presentation details