7 Sep 2009

 

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The good, the bad & the scary

The good news: Telkom has increased its sponsorship of media conference Highway Africa, filling the vacuum caused by the SABC's financial woes. The bad news: the national broadcaster is shutting down five of its international news bureaux and scaling down on others. The downright scary: the Films and Publications Amendment Act 3 of 2009 has been signed into law, a strike against press freedom.

In the meantime, South Africa continues to gear up for 2010, with various destination marketing organisations using Tourism Month this September, with its theme of “Celebrating Diversity”, to promote their regions to the expected influx of domestic and foreign tourists next year. Thanks to Mpumalanga Tourism & Parks Agency, last week I participated in a media and trade tour of the hidden gems of the Highveld Heritage route, which culminated in the launch of the Highveld Visitor Centre, a dream come true for larger-than-life mover and shaker Athol Stark.

It's truly inspiring to see the results of private-public sector partnership passion and collaboration, especially in a community with such diverse cultures and challenges such as Ermelo. And to hear that accommodation reservations agency Heads On Beds (www.headsonbeds.co.za) is ploughing back 60% of its profits into tourism development for the area is even more inspiring. The whole of the world-class Highveld information and visitors services centre, which includes a luxurious conference facility upstairs, and all its marketing efforts have been funded by this initiative. What an example has been set for the rest of South Africa!

Ke nako
Simone Puterman

PS In this week's Ornico Ad Showcase, we feature TV ads for Captain Morgan, Richelieu, Nike, Brothers for Life and Department of Health, and radio ads for Isuzu, Absa, Incredible Connection, Montecasino and Bid or Buy.

Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive or on our editorial blog: http://blog.bizcommunity.com.

Top stories



Editorial news

Marketing & Media


African windows of opportunity could close for late-starters
[Pieter Steyn] South African companies still thinking about venturing into other African markets should be aware that their windows of opportunity may not stay open indefinitely. Although far from saturated, markets across the continent are absorbing a growing number of new entrants across economic sectors. In the not-so-distant future, late-starters may find themselves facing stiff competition. Read more >>

Marketing


Marketers urged to comment on new Bill
Chris de Villiers, executive director of the Marketing Association of South Africa (MASA) is urging all marketers to review the Protection of Private Information Bill, now out for public comment and also access the Law Reform Commission Press statement through the MA (SA) website. Read more >>

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2010 FIFA World Cup


2010 NCP launches Football Friday
The 2010 National Communication Partnership (NCP) will host the launch of the ‘Football Friday' initiative at SAFA House in Johannesburg, at noon on Friday, 4 September 2009. Football Friday aims to encourage South Africans to wear the jersey of the national football team, Bafana Bafana, every Friday until the start of the 2010 FIFA World Cup. Read more >>

Are 2010 host cities doing enough?
[Dr Nikolaus Eberl] At the recent Green Point Stadium Lecture Series on destination branding for the host city of Cape Town, a debate erupted over what exactly should be Cape Town's tag line for 2010 visitors and whether the recent branding of the city as “Africa's Party Capital” was “a disaster”, as one Cape Town representative put it. Read more >>

Google SA launches Street View
[Issa Sikiti da Silva] In light of the 2010 FIFA World Cup and beyond, South Africans looking to explore their country, buy houses and see their potential neighbourhood, or international tourists looking to explore Africa's wonders, or any adventurer wanting to embark on a solo trip of discovery, will from now on use Street View, a new feature launched today, Tuesday, 1 September 2009, in Johannesburg by Google SA for its Google Maps. Read more >>

2010 volunteer screening process begins
The volunteer application process for the 2010 FIFA World Cup South Africa closed at midnight last night, Monday, 31 August 2009 after receiving more than 63 700 from nearly 170 countries. Read more >>

Advertising


Have you booked your Pendoring seat?
Time is running out to book your seat for the 15th annual awards ceremony for the Pendoring Advertising Awards, which takes place at Vodaworld in Midrand on Friday, 18 September 2009. Read more >>

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Nestlé nests with Mediavest
After tender process which began several months ago, Mediavest, of the Starcom Mediavest Group, has been appointed strategic media partner by FMCG giant Nestlé. The announcement was made today, Monday, 7 September 2009. Read more >>

Loeries Festival Weekend events, booking details
It's time to book your event tickets for the 31st Annual Loerie Awards from Thursday 24 to Sunday 27 September 2009. Read more >>

Students win AAA bursaries
Two grade 12 students, Amber Myers and Liam Kelly from Westford High School in Cape Town, have won a three-year AAA School of Advertising bursary worth more than R120 000, in a campaign competition co-hosted by Springleap.com Read more >>

Dreamer with a purpose joins JWT
JWT announced yesterday Tuesday 1 September 2009, the appointment of Ben du Plessis as executive creative director of the Johannesburg office. Read more >>

Intl brand ditches agency for crowdsourcing
[Kim Penstone] International Unilever brand Peperami has ditched its existing agency in favour of the South African-developed online ‘social think tank', IdeaBounty.com. Needless to say, creative executives aren't convinced. Read more >>

Quantum leap at AMASA September meeting
Research, brand and marketing specialist Peter Langschmidt will address the AMASA Johannesburg September meeting on Wednesday, 2 September 2009, at 4pm. He will discuss ConsumerScope 2009 and how users can customise their "Journey's into Understanding Customers" down to product or brand level. Venue: JSE 1, Gwen Lane, Sandown. Event is free for members and R50 for non-members; parking available at Village Walk.

Branding

    Idea Engineers will grow your brand, reputation & business.  

Fresh new Mango site
As part of its brand refinement, Mango last month launched a new look website that is designed to deliver increased transaction speed and a user-friendly interface. Read more >>

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Integrated Brand Strategy Workshop
This practical workshop will provide answers to both the integrating of organization and brand strategy, as well as how to manage brands in a constantly changing business, socio-economic and digital environment.
Contact: Debbie 083 651 1664 or Magdeline 011 880 8540
Date: 30 September to 1 October 2009 | www.kr.co.za
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Cinema


District 9 repeats box office success
District 9, which topped the American box office the weekend it opened, has repeated its form in South Africa, topping the Ster-Kinekor box-office over its launch weekend, 28-30 August 2009. It displaced GI Joe - The rise of Cobra> down a spot from last week, cementing its place as one of this year's favourite releases. Other box office charts released by Ster-Kinekor on Monday 31 August include Anne Fontaine's biopic, Coco Avant Chanel, which tops the Cinema Nouveau box-office chart on its debut weekend and another South African film, Izulu Lami, which remains on the Nouveau chart after opening last week.

CRM


Equal treatment of customers pays off
[Charles Pittaway] There's a story about the owner of a fancy private art gallery in London, who was once asked why he went to the trouble of treating even the scruffiest student who walked through his doors with the same courtesy as a rich and well-known buyer. "You never know who they're going to marry," he replied, "or who they're going to be." Read more >>

CSI


Hope Ride for breast cancer awareness in October
On Saturday, 17 October 2009, 15 adventurous breast cancer survivors will clad up in their leathers, kick off their high heels and rev up the motors of their Harley's supplied by Harley-Davidson Motor Company and commence the second Journey of Hope Ride from Cape Town to Johannesburg. This eight-day journey ends in Johannesburg on 24 October. Read more >>

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Design


2009 Lafarge Design Awards winners announced
Lafarge Gypsum, yesterday, 3 September 2009 announced the winners of the 2009 Lafarge Design Award - Perfect Plasterboard Complete Design Competition, at a function at the JSE in Johannesburg. Read more >>

2010 DI Expo calls for film entries
Entries for short films, music videos and animations for the 2010 Design Indaba Expo, 26 - 28 February 2010, close on 31 October 2009. Submissions from South African filmmakers, students and hobbyists must be less than 12 minutes in length and need to be in mini dv or high resolution QuickTime (uncompressed or pal). There is no fee for participation. The film festival is open for viewing by all visitors and is screened between fashion shows in the fashion arena. For more information and submissions contact Kim Terblanche at kim@interactiveafrica.com or tel +27 (0) 21 4659966.

New branding promotes Cape crafters
The Cape Craft and Design Institute (CCDI) unveiled the stylish new Handmade Cape brand, that highlights the excellent craftsmanship and sophisticated products of Western Cape craft producers and designer-makers last month at Decorex in Johannesburg. Read more >>

Design >in technology launch issue honours women
Adding to its Design > in formation and Design > in living titles, Design > in formation is the recent launch of its new publication Design > in technology. The new title aims to address the convergence of the previously divided worlds of design, technology and innovation, placing design thinking at centre stage as the common denominator of these sectors and schools of thought, and highlighting best local and international practices to mainstream active collaboration. The launch edition looks at women's roles in these sectors and some of the leading thought leaders. View Design > in formation and Design > in living online.

Digital


Digital civil society, journalism in Africa at DCI 2009
This year's fourth Digital Citizen Indaba (DCI), themed 'Digital civil society and journalism in Africa', takes place on 5 - 6 September 2009 at Rhodes University in Grahamstown, just before the University's annual Highway Africa conference. The event aims to attract bloggers, online and mobile journalists, citizen reporters, new media practitioners, online industry experts and civil society representatives. Read more >>

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Education and Training


digiVOX, Bizcommunity launch digital planning, sales workshops
The first in a series of training workshops covering digital media planning and advertising sales in the age of online will be held in Cape Town on 15 October 2009. The workshop, presented by digiVOX, is endorsed by the Online Publishers Association (OPA) and in is run in partnership with Bizcommunity.com. Read more >>

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Highway Africa 2009 - reporting HIV/AIDS in Africa
Highway Africa 2009 will be hosting a seminar next week on "Re-thinking how we report on HIV and AIDS in Africa". The programme aims to provide journalists with new tools and approaches to overcome media fatigue. Read more >>

Eventing


First public sector symposium to focus on citizen perspective
The inaugural 'Public Sector Excellence Symposium - A Roadmap for Improved Performance & Service Delivery', due to take place from 26 - 27 October 2009 at the Sandton Sun in Johannesburg, will emphasise a citizen-orientated approach characterised by service-delivery excellence. Read more >>

International public service guru to lead Public Sector Excellence Symposium
Public sector marketing guru and international best-selling author, Nancy Lee, is coming to South Africa to lead a two-day symposium which will emphasize a citizen-orientated approach to service-delivery excellence. Read more >>

Sparkl'ing new site for Appletiser
Appletiser's interactive, lifestyle-orientated website Sparkl.co.za, officially launched yesterday, Tuesday, 1 September 2009. "Our aim is to add value and ‘sparkl' to member's lives by making planning an event simpler, easier and more enjoyable, whether the event they are planning is a meal for two or a banquet for 100,” commented Denese Pillay, Appletiser Group brand manager. Read more >>

Hyde Park chic extends to new conference venue
Southern Sun Hyde Park's 132-room hotel will finally open end of October 2009. A four-star hotel, it adjoins the Hyde Park Shopping Centre, and two boardrooms and a function room will cater for executive business meetings and events. Apart from a 60-seater a la carte Bice Ristorante offering authentic Italian cuisine and incorporating Daruma Sushi & Tempura Bar, there will also be exclusive whiskey and cigar bars.

Exhibitions


Time to getaway
The DStv Getaway Show, run in association with Jacaranda 94.2, at the Coca-Cola Dome Northgate opens at 11am on Friday, 11 September 2009, and runs until Sunday, 13 September. Over 300 exhibitors will showcase everything for travel and outdoor related fun under the sun for young and old alike. Read more >>

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Magazines


RISKSA has new look and ezine
Boutique publisher of print and electronic media, COSA Communications unveiled its new-look RISKSA, yesterday, Wednesday, 2 September 2009. The magazine will reach readers early this month. It is a monthly financial intermediary-focused magazine providing insight into South Africa's financial services industry. Read more >>

Media

    Recruitment - Advertising, Marketing, Public Relations, Media Sales  

New law introduces media censorship
[Issa Sikiti da Silva] Journalists, editors and publishers ‘not recognised' by the South African press ombudsman and ‘not adhering to its code of conduct' face the prospect of being jailed for five years or a fine, or both, if they fail to submit their copies or material prior to publication or broadcast, exhibition or distribution to the Films and Publications Board (FPB) for approval. This is according to the newly-signed Films and Publications Amendment Act 3 of 2009. Read more >>

'Broke' SABC closes five foreign news bureaux
[Issa Sikiti da Silva] Things will never be the same again at the SABC. Ruined by years of, among others, financial mismanagement, excessive overspending, internal power struggles, political interference, inadequate state funding and lately a litany of court battles, the once-profitable public broadcaster - now a financial skeleton - has embarked on a severe cost-cutting exercise. Its latest decision includes the closing of five foreign news bureaux and the scaling down of news operations in several countries. Read more >>

Regional winners in Vodacom Journalist of the Year
The winners of the KZN and Western regions in the Vodacom Journalist of the Year 2009 were announced early last week. They will compete with the other regions' winners in the national finals on Friday, 9 October 2009, at Vodaworld Midrand in Gauteng. Read more >>

Prof Debra Meyer appointed director at Naspers
Professor Debra Meyer has been appointed as a director at Naspers with effect from Wednesday, 25 November 2009. Currently, Professor of Biochemistry at the University of Pretoria, she holds a PhD, Biochemistry and Molecular Biology from the University of California - Davis. Read more >>

HA delegates to tour 2010 stadium
The 13th Highway Africa conference, themed 'Reporting Africa: 2010, development and democracy', will be launching four books during the four-day event and invites delegates on a tour of one of the 2010 stadia. Highway Africa takes place in Grahamstown, Eastern Cape, South Africa from 5 - 8 September 2009. Read more >>

DoC slammed for ‘rushing' broadcasting legislation
[Issa Sikiti da Silva] The Department of Communications (DoC), led by former army general Siphiwe Nyanda, has come under fire from media experts and civil society groups for attempting to ‘push' the new broadcasting legislation into law without proper consultation and in-depth research, a move they say risks to create more problems in the future. Read more >>

SABC nominees shortlist has conflict of interest, says coalition
[Issa Sikiti da Silva] Industry watchers and lobby groups have expressed their displeasure at the list of SABC nominees released by Parliament. They say it displays a conflict of interest in the case of some nominees and they question why the names of some “good people” have been omitted. Read more >>

Awards for corporate communication publications
The SA Publication Forum Corporate Publication Competition 2009 announced its awards on Friday, 28 August 2009 in Midrand. This year, close on 130 publications, electronic newsletters and DVDs were entered and the judges felt that the standard was higher than ever. Read more >>

SABC board shortlist completed
NEWSWATCH: The shortlist for the new SABC board has been completed and interviews will take place in Parliament next week, reports IOL. Read more >>

Media missed real scoop about Semenya
[Glenda Muzenda] After a whirlwind media frenzy, the Caster Semenya headlines have finally died down. At least until the release of the results of the controversial test, when we will likely again be bombarded with many interpretations of what this means. Yet in many ways media missed the scoop reporting on this issue, misinformation and stereotypes characterised most coverage over the last few weeks. Read more >>

Media invited to mock identity parade at SAPS
Ever wondered what an identify parade is really like and whether participants are safe? Parkview SAPS and the Parkview Community Policing Forum (CPF) are inviting the media to experience this and other policing procedures on Friday, 4 September 2009, at the Parkview SAPS from 9.30am to 12 noon. Read more >>

MPs begin working on SABC board shortlist
NEWSWATCH: MPs yesterday, Tuesday, 1 September 2009, started sifting through the nominations for membership of the new SABC board, reports IOL, which also asks if you're an enraged Survivor China fan. Read more >>

SABC denies Sowetan story
SABC yesterday, Tuesday, 1 September 2009, denied the Sowetan's Tuesday 1 September story that the SABC interim board would announce Phil Molefe as group executive for SABC news division today. It also stated it would like to apologise to the people whose names were used in the article, as some of them are not even on the shortlist. Read more >>

Kuben Pillay new Primedia CEO
Primedia deputy CEO Kuben Pillay has been appointed CEO, the board of the Primedia group announced this week. Kuben replaces Primedia's founder William Kirsh, who quit suddenly just over a week ago. Read more >>

New media bill signed, slammed
NEWSWATCH: The Films and Publications Amendment Bill has been signed into law, but critics claim that it is unconstitutional, deeply flawed, and will present a number of problems for media, reports IOL. Read more >>

Mobile


Deadline extended for Global Mobile Marketing Awards
NEW YORK, LONDON, UK, SINGAPORE, SAO PAULO: The Mobile Marketing Association (MMA) has announced the extension of the nomination deadline for its annual Global Awards. Entrants now have until 14 September 2009 to put forward submissions. The awards is open to all industry players and recognises significant contributions within the mobile marketing industry worldwide. Read more >>

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MMA launches four-point plan for SA
The Mobile Marketing Association (MMA) is a global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. It announced this week that it has increased its support for the South African market through a new work plan for MMA SA. Read more >>

Newspapers

Sprint

Still time to register at international World Young Reader Conference
The eighth World Young Reader Conference, “Making New Connections”, to be held 27-30 September 2009 in Prague, Czech Republic will offer an array of strategies for connecting with parents and teachers, on multiple platforms and in ways that bring in new revenues. The organisers, World Association of Newspapers and News Publishers (WAN-IFRA) announced the speaker lineup yesterday, Tuesday, 1 September 2009. Read more >>

Online Media


Symfony Digital wins Business Day BASA Award
At the 12th Annual Business Day BASA (Business and Arts South Africa) Awards on Monday, 31 August 2009, Symfony Digital Solutions won the category Sponsorship by a Small Business. The award was given for the company's work in pioneering and supporting one of South Africa's first digital magazines, Chew Magazine. Read more >>

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Out Of Home


Bus ferry carries Ekurhuleni brand
The eight airport buses used to ferry passengers between the OR Tambo International Airport's (ORTIA) various car parks and the terminal buildings, will carry the Ekurhuleni Metropolitan Municipality branding, it was announced by Indiza Media, a subsidiary of Primedia Outdoor, on Friday, 4 September 2009. Read more >>

ICC uses multimedia out of home campaign
Primedia Unlimited has been appointed the ICC Champions Trophy account and is including its subsidiaries TLC, Wideopen Platform, Primall Media and Mall Active in its campaign. The campaign forms part of the ICC advertising spend to encourage attendance at the series starting Tuesday, 22 September 2009. Read more >>

ComutaNet promotes GM to COO
Kevin Kirby was appointed as chief operating officer (COO) of ComutaNet, yesterday, Tuesday, 1 September 2009, from his position of GM: marketing & strategy. Kirby has been with the company since 1999. Read more >>

Golden Arrow's green advertising gets credits
Offsetting carbon emissions through carbon credits is not well understood in South Africa but the new advertising opportunity offered from today, 1 September 2009, on the 300-vehicle fleet of Golden Arrow in Cape Town is aimed at changing that. Read more >>

Production


Opportunities for Gauteng film, TV industry
The Gauteng Film Commission (GFC) made three announcements late last week regarding the local Gauteng film and TV industry, agreeing to revise its industry support and development programme; submit film projects for consideration; and calls for content with a specific slant towards 2010 FIFA World Cup for cataloguing. Read more >>

SAE Institute, IMP collaborate on supernatural thriller
Creative media college, SAE Institute Cape Town, is collaborating with Inspired Minority Pictures (IMP) for the sound synchronisation and final mix of the feature film, Spoon. Director, Simon Hansen, is also known for co-producing films with the lead actor of District 9, Sharlto Copley. Spoon is described as a supernatural thriller utilising over 400 special effects. Read more >>

More join hunger protest at local content cuts
Producer/director Michael Lee, who entered the fourth week of his hunger protest in support of local content, has been joined by more supporters who are also continuing to demand that the SABC revoke its proposal to cut local content by half a billion rand next year. Read more >>

Promotions


A virtual toast to Jack
Jack Daniels, one of the oldest distilleries in the US, is celebrating the famous Jack's birthday during September 2009 and is inviting the public worldwide to sign a birthday card for him through Facebook and Twitter. Read more >>

Public Relations


Schumann, keynote speaker at IABC Africa
Mark Schumann, recently appointed chair of the International Association of Business Communicators (IABC) in June 2009, is a keynote speaker at the 2009 IABC Africa conference. The conference will be held at the Kievits Kroon Conference Centre, Pretoria, South Africa, 7 - 9 October 2009. Read more >>

Radio


2009 MPowerFM Vodacom Top Jock announced
Last week, the final votes made Mark Mountjoy, 27, from Nelspruit the Vodacom MPowerFM Top Jock for 2009. He will be on air on Sundays between 12 noon and 3pm and will join last year's Top Jock winner Miguel Proenca on the Top 40 on Saturday mornings from 9am until 12 noon. Read more >>

MTN launches SA Radio Awards
The South African MTN Radio Awards has officially been launched and is held in conjunction with The Journal, the South African specialist marketing title edited by Jeremy Maggs, a former radio broadcaster. A call to entry will go out in the next few weeks ahead of an awards function early in 2010. Read more >>

702 calls Danny K's bluff
The All Africa Poker Party held at Grand Central Cafe in Melrose Arch on Thursday, 27 August 2009, was won by Talk Radio 702 presenter Aki Anastasiou who won his second media poker challenge. Anastasiou is reigning champion of the 2008 Really Big Media Challenge. Danny K and Lee Ann Liebenberg were the celebrity guests at the event, hosted by corporate poker events company Full House Events. The winners got the chance to mingle with a handful of selected journalists who were also invited to join the poker fun, including Bluff SA Poker Magazine, Heat, FHM and Campus Beeld.

OFM's new On-Air team member
OFM's ‘On Air 2009' competition to find undiscovered radio talent to join the OFM team was won Monday, 31 August 2009 by Yolanda Maartens, currently doing her Masters Degree in Sustainable Development and Disaster Risk Reduction at the North West University in Potchefstroom. Read more >>

Recruitment

    Recruitment - Advertising, Marketing, Public Relations, Media Sales  

Recruitment, software merger aims to offer online optimisation
Jobs.co.za, a South African job portal, and Entelect Software, an established Johannesburg-based software development, products and resourcing company, will co-operate to deliver recruitment management solutions (RMS) under the technology implementation and talent acquisition expertise offered by both partners. Read more >>

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Research


Evaluating social media for quality, not quantity
Newsclip held a network seminar last month for the Gauteng-based PR and branding industry. In his presentation, Daniel Munslow discussed "Media evaluation: best of practice". This was followed by workshop session on the value of media analysis based on the use of the company's interactive tools, hosted by MD Simon Dabbs. Read more >>

Retail


Grand old lady gets a facelift
Liberty Property Developments is expanding and improving Sandton City Shopping Centre to enhance its position as an excellent shopping and rendezvous destination for millions of local and international visitors, as well as leading global and South African retail brands. This is the first phase of a broader vision for the repositioning of the centre and is scheduled for completion in late 2011 at a cost of R1.77 billion. Read more >>

Now all our retailers need is commitment
[Chris Moerdyk] South African retailers might have showpiece malls, product variety and quality to match anywhere else in the world, but the majority are still missing one of the most important retail marketing ingredients of all - genuine commitment to the consumer. Read more >>

Participate in online ecommerce survey now
Jump.co.za is conducting an Ecommerce survey, similar to its 2007 survey, with over 900 South African online storeowners or operators. To participate in the anonymous survey, go online until 10 September 2009 to bit.ly/1omTvp. Results will be available as a free download by 21 September. Read more >>

Sales


Avusa wins Overall MOST Award
The inaugural Media Owner Sales Team (MOST) Awards was held on Tuesday, 1 September 2009 to celebrate the top media marketing and sales teams in South Africa, an initiative of Wag the Dog Publishers. Overall MOST Award went to the team at Avusa Media: Newspapers. Read more >>

Sponsorship


Telkom increases sponsorship of Highway Africa
Founding sponsor of the Highway Africa conference, Telkom, will be renewing and increasing its sponsorship at the 2009 event, 5 - 8 September 2009, Grahamstown, Eastern Cape, South Africa. A new three-year sponsorship agreement will be formalised at the signing ceremony between Rhodes University and Telkom. Read more >>

The art of the brand [part II]
[Tony Lankester] Sponsorship, as we all know, is about marketing which is about business. And business is about numbers and delivering the best return on your shareholder's investment. In this second of my two-part series, I take a look at how a tiny slice of your sports budget can make a massive impact in the arts world. Read more >>

Business, arts partnerships honoured
Fourteen business and arts partnerships were honoured at the 12th Annual Business Day BASA Awards, supported by Anglo American, held last night, Monday, 31 August 2009, in Newtown, Johanneburg. The Chairman's Premier Award went to the Field Band Foundation and its sponsors. Read more >>

Youth Marketing


Capitec launches digital youth campaign
Capitec Bank has launched an integrated online and mobile campaign aiming to capture the attention of South African youth and explore their attitudes towards money, wealth and aspirations for the future. The campaign runs parallel to the bank's nationally representative Youth Prosperity Survey. Read more >>

Blogs
Deuriemikke 2009 shows Player 23 message in action
[Ilva Pieterse] That long-awaited sense of spring hit me like a bass drum on the N4 as I headed into Hatfield, Pretoria. From the highway, I caught my first glimpse of the annual Jacaranda 94.2 Deuriemikke Karnaval and the swelling crowd on Tukkies' LC de Villiers sportsgrounds. Read more >>
 
Survivor China: the Great Wall of SABC ruin
[Shan Radcliffe] It was all hands-on-deck for the three-hour Survivor finale last night, as fans across South Africa tuned in to watch the final plays and last minute wheeling and dealing from the contestants to see who would be crowned the winner of Survivor China. It's the moment we've all been waiting for. So what did SABC3 go and do? [poll] Read more >>
 
Zakitumi, baby!
[Terry Levin] Thought you might want to share a few marketing lessons that I picked up from the Cape Times, when I went online to renew our subscription this week. What is a rather fab stroke of genius is the launch of the Zakumi cartoon exclusively on the web at IOL, by the Madam & Eve outfit – Stephen Francis and Rico. “The Adventures of Zakumi” is just the kind of saleable, added value, engagement thing we need. Read more >>
 

Company news

Marketing


Z-CARD ensures return on investment in good times and bad - Z-CARD
In the recent economic downturn, there has been a great deal of debate around not only the importance of marketing during a downturn but also which mediums to use. In marketing circles of course the belief is that an economic downturn is probably the worst time to slash brand spend. Read more >>

Advertising


The ABF returns to Cape Town - Advertising Benevolent Fund
The long awaited return of the Advertising Benevolent Fund (ABF) to Cape Town took place recently with a golf day at the River Club Golf and Conference Centre in Observatory. Read more >>

The role of creativity - Lowe Bull
[Claire du Plessis] Creativity is possibly one of the most abused words in the English language. If something - or someone - doesn't fit naturally into the little boxes by which we define our worlds, we classify it as ‘creative'. Read more >>

Branding


Can your brand survive the truth? - The Brand Union
[Lara Cassel-Faulks] In a world of mixed messages, misleading advertising, unstable financial times, and weary consumers, trust in your brand becomes even more critical. One way to earn this trust is through the good old-fashioned truth. But how many brands are built on the truth and can they deliver on this? Read more >>

Vega goes Broad B®and - Vega School
A new part-time programme called Digital Branding in the Innovation Economy, aimed at individuals in the branding, marketing or communication industry with at least two years experience within this field, will be offered at Vega starting the 15th September 2009. Read more >>

thirtyfour and Redd's rewrite the record books! - 34
The Redd's Get Chatting promotion with over R25 million airtime up for grabs which drew to a close at the beginning of July was a revolution in promotions in SA, since entry via cellphone was free to all participants! Read more >>

Live needs marketing - Context Brand Consultants
Live needs marketing is in the very near future. It will not be driven by you or your brands, products and services but by how our customers' behaviour evolves over time. Read more >>

The brand is the DNA - Interbrand Sampson
Too often branding is seen as a peripheral function in business when in fact the brand is an organisation's most valuable asset. So says Jeremy Sampson, a Visiting Professor at the UCT Graduate School of Business and Founder and Group Executive Chairman at Interbrand Sampson. Read more >>

CRM


Mobility and CRM seminars in KZN and the Cape - Maximizer
In association with BlackBerry, Maximizer Software and Camsoft are hosting half-day seminars on mobility and CRM in Durban and Cape Town on the 16th and 17th of September respectively. The seminars are free to attend with pre-registration. Read more >>

It's about customers, not brands - Global Vision
[Jon Jacobson] Jon Jacobson, CEO of Global Vision, shares his riffs about how brand and marketing managers can use current technology to increase their contribution to the company's bottom line. Read more >>

Digital


[The Digital Edge] FNB live - Cambrient
In the 35th episode of The Digital Edge, which was recorded live at the FNB Digital Marketing Conference, we take a look at social media inside a corporate and are joined by FNB Head of Media, Gisele Wertheim Aymes, on the topic. Read more >>

Tracer CQM to benefit from merger of MagmaTec, Comprehend IT - Tracer CQM and Sofware International
Tracer CQM, the world's leading sales productivity methodology and mobile sales solution, stands to be one of the major beneficiaries of the recent merger between local ICT companies Comprehend IT and MagmaTec. Read more >>

Scatter e-mail campaign manager - the smart way to campaign - Glasshouse
The technology of Scatter, an e-mail campaign manager from Glasshouse, is designed to impact the bottom line by measuring and achieving key business outcomes. Read more >>

Joe Public adds digital - Joe Public
Joe Public has launched a digital division in response to market needs, enabling the full-service creative agency to integrate all through-the-line communication elements. Read more >>

Email Marketing Analytics Part 1 - South African industry read rates revealed - Prefix Technologies
[Jacques Hechter] Prefix's pMailer Email Marketing Software clients often raise benchmarking queries in order to compare their email open/read statistics to industry standards so the company went on a little research mission to shed some light on this hot topic. Read more >>

Advertising on Facebook - digiVOX
[André Britz] As with all media environments however, marketing a brand or service in an environment such as Facebook, needs a sound strategy. If not, marketers are at risk of throwing money at something that will yield little or no return. Read more >>

Award-winning email marketing solution now available in South Africa - LOW FAT Internet & Email Marketing
The award-winning Inxmail Professional email marketing solution is available in South Africa from LOW FAT Internet & Email Marketing. Read more >>

Direct Marketing


Baggedelic, baby... Yeahh! - Tollreach
Branding of the TollReach Goodie Bag with your brand name and specific message is a cost-effective way to ensure that consumers remember your brand. It can be seen as having a front-page magazine advertisement for 15 days in a row, during the biggest marketing period of the year! Read more >>

Education and Training


Good communication can unlock returns for careers and organisations - UCT Graduate School of Business
The UCT Graduate School of Business is launching a new course to give people in business a unique opportunity to brush up on their communication skills - an often overlooked but increasingly important business proficiency in today's communication-driven world. Read more >>

CBM Training and Business Day present The Executive Education Series - CBM Training
CBM Training and Business Day Financial Mail (BDFM) have teamed up to produce a range of executive education workshops for businesses in South Africa. Launched in May 2009, these workshops are run nationally in Cape Town, Durban and Johannesburg. Read more >>

Plain-language company, Simplified, launches online grammar training course - Simplified
Plain-language consulting and training firm, Simplified, has launched an online grammar training course designed for South African organisations that want to improve business writing skills among their employees. Read more >>

Eventing


Invest in Nigeria - Upbeat Marketing
You are invited to do business in the Federal Republic of Nigeria - the largest market in sub-Saharan Africa, with a population of about 155 million. Read more >>

Spring is in the air... - AV Direct
The AV Direct team is celebrating the turn of spring and their relocation to new premises in Southfield. Read more >>

Imagine Events launches new training centre - Imagine Events
It is spring time and the time for new beginnings is now upon us. It is the time for the birthing of new ideas and new ideals. It is a time to start dreaming about your own events company... Imagine Events is launching a new training centre called Elect Training Academy. Read more >>

Attica official Furniture and Décor Sponsor for ARISE Cape Town Fashion Week - Attica
The ARISE Cape Town Fashion week showcased some of Cape Town's most talented and well known designers, including Fabiani and Gavin Rajah, and Attica was proud to be a sponsor. Read more >>

Exhibitions


Bookings now open to see best-selling Mars/Venus author live at lifestyle expo - Biz Events
Dr John Gray, the man who brought the battle of the sexes into the mainstream with his best-selling book Men are from Mars, Women are from Venus, will be sharing his insights during the Look and Feel Good Expo at Johannesburg's Coca-Cola dome from 9 to 11 October 2009. Read more >>

Afrikaans grabs a spot at the Your Child Kids Expo 2010 - Egg Marketing & Communications
The Your Child Kids Expo, to be launched early in 2010, promises to be as rich and colourful as the families of its host country. Organisers are therefore very happy to also welcome a wide selection of products and services specifically aimed at the Afrikaans market to the expo. Read more >>

The Cape Argus Workplace Expo around the corner - PenQuin International
The Cape Argus Workplace Expo is making waves in the Western Cape as distinguished organisations grab at the opportunity to be associated with the event. Read more >>

Oasys Innovations takes part in World Cup preparations - Oasys Innovations
Oasys Innovations is responsible for the electrical upgrades as part of the major refurbishments taking place at the MTN Expo Centre in preparation for the 2010 FIFA World Cup. Read more >>

Oasys adds flair to Decorex 2009 - Oasys Innovations
Decorex Johannesburg, the largest decor and design exhibition in Southern Africa, took place at Gallagher Convention Centre from 6 - 10 August 2009. Oasys Innovations supplied infrastructure ranging from shell scheme and pavilions to carpets and electrics. Read more >>

Magazines


Mercedes leads NMP's victory lap at the SA Publication Forum Awards - New Media Publishing
Mercedes, the customer magazine for Mercedes-Benz South Africa, has taken the overall prize of Best Corporate Publication at the 2009 SA Publication Forum Awards. The elegant quarterly magazine published by New Media Publishing (NMP) also took honours in three other categories. Read more >>

CLASSICFEEL meets the new Minister of Arts and Culture - DeskLink Media
In the September issue of CLASSICFEEL readers get the chance to meet the new Minister of Arts and Culture, Lulu Xingwana, after she granted an exclusive interview. This is just one of the features included in the issue that are dedicated to the celebration of Heritage Month. Read more >>

Do it, climb mountains - Finweek
Tian Liebenberg, Finweek's National Business Manager for main body sales, woke up one morning and decided he wanted to climb Kenya's Mount Kilimanjaro. Looking at ways to add value to his adventure, he has already raised R45 000 for charity. Read more >>

Media


Scribe-Media - providing copywriting and media services that sell - Scribe-Media
There is more to copywriting than just putting words to paper. Professional copywriting is about using words to promote your brand in such a way, that it would translate into sales, and this is often much harder to achieve than is initially thought. Read more >>

Mobile


Nokia seizes social internet and amplifies music experience - Nokia
Nokia has unveiled a combo that can change how people connect with each other. Lifecasting with Ovi, a partnership with Facebook, is the first application to let people publish their location and status updates directly to their Facebook account a mobile device. Read more >>

Newspapers


Variety concert soon to be staged - Die Burger
Die Burger Pops, previously known as Die Burger Christmas Concert, will be held this year on Sunday 18 October at Artscape. The aim of the concert is to raise funds for Die Burger Christmas Fund. Read more >>

Online Media


The Bookmarks Award announces category expansion - Online Publishers Association
The Bookmarks recognises excellence in online publishing, digital advertising and marketing. This year there are 13 categories which fall under the banner of Digital Marketing or Online Publishing. Read more >>

Out Of Home


Home from home - Right Stuff
One of Right Stuff's new products is the House Gazebo - named for its extensive size and extra advertising area - which offers much more in terms of space and branding surface area. Read more >>

Production


Parkinson directs groundbreaking special effects commercial - Fresh Eye Film Productions
Special effects were used to unravel a dress, a cupboard, a picture, a carpet, a bed, a dressing table - actually an entire room - in the latest television commercial for Skip Intelligence Washing Powder. Read more >>

What has Evo Media been doing lately? - Evo Media
You may not have heard from Evo Media for a while, but they've been keeping very busy. Read more >>

Promotions


Perfect Fit for the market - Provantage
In order to ensure that Perfect Fit Cat Food reached its consumers, Provantage set about establishing a campaign that would educate, create awareness, increase sales and offer consumers a positive brand experience. Read more >>

Public Relations


Closing date for applications for course around the corner - hurry and book now! - Quo Vadis Communications
There are only three more weeks left until the start of Quo Vadis Communications' Organisational Communications course begins in Cape Town. The six-day course runs over two sessions of three days each, with the first session beginning on 28th September. Read more >>

Most effective way to get trust and attention - Gullan&Gullan
Public relations may be more effective today than advertising because it engenders both attention and trust. In Gullan&Gullan's experience PR, as a communications tool on its own and as part of the overall communications mix, has helped build many of their clients' brands. Read more >>

Internal communications - vital business function in uncertain times - Knowledge Resources
Internal communication is a vital component in the success of any organisation, especially in difficult economic times. Providing employees with effective communication that is clear, concise and honest will build trust, increase productivity and give employees a sense of engagement with the company. Read more >>

Radio


Celebs go in cold to create awareness for water safety - Heart 104.9
South African celebrities joined the Heart 104.9FM Breakfast Team, lifeguards and hundreds of listeners for a refreshing dip in the Atlantic Ocean for the station's 2nd Annual Spring Dip. Read more >>

Recruitment


Jobs.co.za partners with Entelect to provide integrated recruitment management solution - Jobs.co.za
Jobs.co.za has partnered with Entelect Software to provide clients with a fully integrated web-based recruitment management solution. Read more >>

As seen on TV - Sparkplugs Placement Agency
Studies have shown that the phrase “As seen on TV” mentioned on certain products increases sales substantially. Humans need that “social proof” to embrace a product or a person. Read more >>

Presenting an offer of employment - RecruitMi
Presenting an offer of employment. Sound simple? I mean, you have a job and someone needs a new job, how hard can it be? Well, turns out this is actually the one of the most delicate stages of the entire recruitment process. Read more >>

Research


A good idea doesn't care who had it - Instant Grass
Marketing and advertising people are notorious for being obsessed with the ownership of those ephemeral things called ideas. But in the wikinomics era of open-sourced collaboration, the idea that an idea can be owned is so last century. Read more >>

Going green or staying grey? Insights gained from the Ask Afrika Trust Barometer 2009 - Ask Afrika
The Ask Afrika Trust Barometer, a local corporate reputation and trust benchmark, identifies the most trusted company, the most trusted CEO, the most trusted black-owned and managed company, the most trusted asset-management company and, for the first time ever, the top green company this year. Read more >>

Retail


Todwil creates little bears for Am I Collective - The Todwil Group
Todwil, a company specialising in retail-marketing solutions, was commissioned by Cape Town design agency, Am I Collective, to produce fully dimensionalised bears for the agency's Bare Project. The project sees the bears being used by creatives as a canvas to create art pieces. Read more >>

Sales


OUTsurance scoops up Sunday Times Top Brand Award - OUTsurance
OUTsurance was once again voted the top brand in the short-term insurance category at the 2009 Sunday Times Top Brands Awards recently held at Lexus Fourways in Johannesburg. Read more >>

Sponsorship


Business and arts partnerships celebrated at prestigious awards event - BASA
Fourteen flourishing and innovative business and arts partnerships were lauded at the 12th Annual Business Day BASA Awards, supported by Anglo American, which took place on Monday night, 31 August 2009. Read more >>

Toyota hits fans for six - MSCSPORTS
The first of this year's Father and Sons cricket coaching clinics took the Centurion Protea fans by storm. Whilst the children were coached by some of the best, the parents enjoyed some off-field entertainment such as spa treatments and a stadium tour. Read more >>

TV


MTV base meets... President Jacob Zuma - MTV Networks Africa
In a one-hour, exclusive interview, MTV base's VJ Sizwe will take viewers on a personal journey with President Jacob Zuma as he talks about growing up without a father in KZN, to being imprisoned on Robben Island. Read more >>

Youth Marketing


Yet another successful WLC from Student Village - Student Village
Inspiring, mind-altering, phenomenal... these are just a few of the superlatives students at the Student Village Women's Leadership Conference used to describe their experiences at the events held in Cape Town and Johannesburg this year. Read more >>

Spotlight on the youth market - Bizcommunity.com
In this month's edition of Street Grass, IG turns its attention towards three new developments "hot off the street" in the youth market. Read more >>


Poll
What should happen to the SABC employee who caused the Survivor debacle?

S/he should be fired
S/he should be strung up in public and flayed
Leave it alone, it was an honest mistake
What debacle?
Who cares?
Other (please specify)
Vote and view results



Ornico new ad showcase
Television
Captain Morgan
Richelieu
Nike
Brothers for life
Department of Health

Radio
Isuzu
Absa
Incredible Connection
Monte Casino
Bid or Buy
Visit the ad showcase

BizLounge
7th Son shares their Ontology   MUSIC
[Ruth Cooper] 7th Son, for me, has always been a live band, which is the only way I have experienced them in the past. So it took me a little while to warm to the band's second album, Ontology. Call me superficial, but without all the cute interactions of the six members and their often toplessness in live shows, the music on its own seemed to be lacking a certain something.

Bonga's Beats - Come in Houston   MUSIC
[Bonga Percy Vilakazi] This month, Bonga Percy Vilakazi looks at one of the most anticipated albums of the decade, Whitney Houston and other ladies who have been influenced by this legend. Also, Pleasure P finally releases his debut album.

Deuriemikke 2009 shows Player 23 message in action   MUSIC
[Ilva Pieterse] That long-awaited sense of spring hit me like a bass drum on the N4 as I headed into Hatfield, Pretoria. From the highway, I caught my first glimpse of the annual Jacaranda 94.2 Deuriemikke Karnaval and the swelling crowd on Tukkies' LC de Villiers sports grounds.

Raikkonen wins, but Fisichella's the star   MORE SPORTS
[Jon Phillips] Although Kimi Raikkonen drove a superb race to claim victory, Ferrari's first this year, in the Belgian Grand Prix at Spar Francorchamps, it was Force India - and Giancarlo Fisichella in particular - who was the surprise package yesterday.



New accounts
  • Underline Advertising and Promotions wins Early Bird Account - more info
  • Mediavest lands Nestle account - more info
  • Samsung signs Primall Media - more info
  • Gullan&Gullan awarded Sarita PR account - more info
  • Alphabet Soup wins Luster Products Inc account - more info
  • Mercury Media wins three new accounts - more info
  • Cinemark and De Broglio Attorneys team up - more info
  • Vodacom signs new deal with TLC - more info

    People on the move
  • Mandisa promoted to sales executive at Blackvoice Marketing - more info
  • Lebo M joins Underline Communications as senior account manager - more info
  • Tracey Copley joins McCann Erickson as client service manager - more info
  • New appointment at XFACTA - more info
  • New appointments at HMC Seswa - more info
  • Simone Bartlett joins Momentum McCann as Account Director - more info
  • Ryan Kalis joins Three Ring Circus - more info
  • New media specialist for Livewired Communications, Cape Town - more info
  • Top UK journalist joins Epic Communications - more info
  • New COO appointed for ComutaNet - more info
  • JWT Johannesburg appoints new executive creative director - more info
  • New appointments at Tractor Outdoor - more info
  • JWT South Africa appoints Nombini Mehlomakulu - more info
  • New appointment at Immedia - more info
  • New appointments at the SPACESTATION - more info
  • New Immedia MD - more info

    Forums
    SABC & Survivor: what the hell happened?
    SABC cut out the most pivital moment in the whole 18 episode Survivor series. The removed the final jury questions and voting of the winner. What is your view?


    Jobs offered

    Featured jobs

    Group Procurement Executive - Johannesburg Northern Suburbs
    Senior group procurement specialist for international communications group. R50000.00 p/m neg. Skills and experience in all procurement methodology. Advanced computer skills. Top people relationship and negotiating skills. Read more >>


    Senior Account Manager - Johannesburg
    Senior account manager ready to move into a more challenging role within an agency with ambitious growth plans. The candidate will play a very active part in managing existing business Read more >>


    3D Animators - Johannesburg
    An opportunity to join South Africa's visionary animation group. We're looking for the super talented to join our award-winning team in the creation of commercials and television branding. Read more >>


    Sales - Cape Town/Johannesburg
    Looking for talented and aspirant young people who believe they have a future in sales. Read more >>


    Administrative Co-ordinator - Johannesburg
    The Greenside Design Center College of Design requires an administrative co-ordinator. Read more >>



    Treatment Researcher - Johannesburg
    Researcher to assist our directors with TV commercial treatments. A breadth and depth of knowledge of films of all genres (features,TV series and commercials) working knowledge of FinalCutPro required. Read more >>

    Grahic Designer - Sandton
    Scharrer Advertising is looking for a talented graphic designer with passion for good creative. Mainly hotel and tourism. Work involves creating new brand identities, BTL and ATL. Some financial. Read more >>

    Senior Interactive Web and Flash Designer - Paulshof
    Mortimer Harvey is on the hunt for a full-time senior interactive web and flash designer to work within our digital division. Read more >>

    Senior PHP Developer/Web Application Developer - Paulshof
    We're on the hunt for a motivated PHP web developer to join our team. If you think that this is the perfect opportunity for you then please apply ASAP. Read more >>

    PR Consultancy Managing Director - Cape Town
    Leverage your PR management experience in this exciting growth opportunity. A long-term career in a leading PR consultancy awaits. Read more >>

    Account Executive - Norwood
    Do you have an edge? Do you love information? Do you have a passion for brands? This may be an exciting opportunity at a highly creative small agency in Johannesburg. Read more >>

    Copywriter - Norwood
    There is an exciting opportunity for a junior to mid copywriter at our highly creative small agency in Norwood. Read more >>

    Heavy-weight Copywriter – Radio - Johannesburg
    Talented, heavyweight with 5+ years agency or radio copywriting experience. Work for leading radio brands. Conceptualise and produce commercials, promotions, on-air competitions, video concepts. Voiceovers. Understand sound effects and music usage. Read more >>

    Traffic Manager - Radio - Johannesburg
    Experienced, heavy weight traffic co-ordinator required for this radio broadcaster with leading brands. Read more >>

    3D Graphic/Industrial Designer - Cape Town - Northern Suburbs
    3D graphic/industrial designer for concept designs for point of sale designs and signage. Must have good understanding of related machinery and design related programs. Read more >>

    Intermediate C# Web Developer - Johannesburg
    Asp, asp.net, .net, dotnet, sql, web developer, web, C#, developer, c# developer. Read more >>

    IT Manager - Johannesburg
    Candidate is required to manage our server and be Mac and PC fluent. A strong knowledge of video, audio and image formats is required as is familiarity with DVD StudioPro. Read more >>


      OPEN DOOR Recruitment:
    Specialising in
    Media Sales,
    Advertising and
    Marketing placements
    www.opendoor.co.za

    Events to diarise
  • Consumer Protection Bill IIR- South Africa - Rosebank, 7 September
  • Adobe PhotoShop CS4 CTU Training Solutions - Randburg, 7 September
  • Strategic marketing for thinkers Vega - Johannesburg, 8 September
  • Microsoft Windows Vista CTU Training Solutions - Randburg, 8 September
  • Communication skills for business success CBM Training - Johannesburg, 8 September
  • SecondBase - The digital media 'how-to guide' Cherryflava - Stellenbosch, 8 September
  • New Buzz Marketing Tactics Britefire - Durban, 9 September
  • ABF Relaunches - Johannesburg, 9 September
  • Designing websites for business success Britefire - Durban, 10 September
  • The DStv Getaway Show - Johannesburg, 11 September

  • Upcoming events
  • Consumer Protection Bill IIR- South Africa - Rosebank, 7 September
  • Dealing with difficult people CBM Training - Johannesburg, 7 September
  • CompTIA Project+ - day class CTU Training Solutions - Pretoria, 7 September
  • MS Projects - evening class CTU Training Solutions - Pretoria, 7 September
  • Visual Basic.Net course CTU Training Solutions - Pretoria, 7 September
  • C# classes CTU Training Solutions - Pretoria, 7 September
  • Basic warehouse management principles Business Development Centre of Excellence - Midrand, Johannesburg, 7 September
  • CBP Sales CTU Training Solutions - Boksburg, 7 September
  • Total Quality, Productivity and Performancee Phila Management Accelerated Learning - Cape Town, 7 September
  • Certified business professional tourism CTU Training Solutions - Randburg, 7 September

  • Quotes
    "You have to recognize when the right place and the right time fuse and take advantage of that opportunity. There are plenty of opportunities out there. You can't sit back and wait." - Ellen Metcalf"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." - Sam Walton"Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are." - John Wooden"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for." - Leo Burnett"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be." - William Feather

    Print - Print any item in this newsletter.
    Email - Email any item in this newsletter.
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    Sponsors:
    BRANDING:Idea Engineers
    EVENTING:The Event Producion Company
    EXHIBITIONS:Mega Media Expo 2009
    MAGAZINES:RamsayMedia
    MEDIA:Ad Talent
    MOBILE:Yonder Media
    NEWSPAPERS:Sprint Sunday Media Solutions
    PUBLIC RELATIONS:The Lime Envelope
    RADIO:OFM
    RECRUITMENT:Ad Talent
    RESEARCH:SAMRA


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