Students win AAA bursaries

The two students' prizes include, in addition to the bursary, a Virgin Spa hamper, and a clothing voucher from Trigger clothing in the Pure Imagination campaign. To win in the face of some very fierce competition, the two winners designed a t-shirt for springleap.com and developed and implemented a digital marketing strategy.

Ludi Koekemoer, head of the AAA School of Advertising, says that all the entrants were of an extremely high quality and this augurs well for the state of creativity at high schools. While the design aspect was important, students were challenged to take the design to the next level and the marketing strategy highlighted the fact that marketing is an essential ingredient in any successful business strategy.