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Fresh new Mango site
As part of its brand refinement, Mango last month launched a new look website that is designed to deliver increased transaction speed and a user-friendly interface.
In addition to the new look and friendlier interface, the new website (www.flymango.com) has added features including an online version of in flight magazine Juice and a newsroom. Moreover, future enhancements plan to encourage discourse between brand and consumer.
Mango was recently voted coolest airline in the Sunday Times Generation Next survey followed by another pole position as Top Brand among its low-cost peers. "The Mango brand has evolved and, while remaining the most accessible and affordable airline in South Africa's skies, the brand's relevance to consumers requires continual nurturing while never losing sight of our values. I feel the new website, its improved functionality and fresh look underpins this,” says CEO Nico Bezuidenhout.
